ADC 2023: the big winners and greatest campaigns
A legendary advertising festival.
Based in of New York, the prestigious ADC (Art Directors Club) festival has just revealed its 102nd palmarès: the greatest...
Super Bowl 2023: the 8 greatest ads
The most watched TV commercials of the year.
With a viewership of around 101 million people in 2022, the final playoff game of the NFL...
McDonald’s highlights its small prices in a joyful campaign
Less burgers. More humans.
"1,60", "1,95", "2,00", "3,75", "3,95"... These are the (very!) minimalistic taglines that one can read through McDonald's latest "value campaign", next...
Eurobest 2022 : le palmarès français et international
Le meilleur de la créativité publicitaire européenne.
Surnommés "les Cannes Lions de l’Europe", les Eurobest sont en effet l'équivalent continental du prestigieux festival cannois. Tous...
Christmas 2022: watch the 15 best ads
The very best of the 2022 Xmas commercials.
After two very special Christmas ads seasons in 2020, as in 2021, especially because of the pandemic,...
Coinbase – Less Talk, More Bitcoin: minimalism at the Super Bowl
Coinbase ran a full 60-second slot offering free Bitcoin during Super Bowl 56. The ad was so successful that it brought the crypto firm's...
Change The Ref – The Lost Class: 3,044 empty chairs never meant this much
The National Rifle Association (NRA) spends $250 million annually to advocate for pro-gun legislation. How do you fight for common sense gun laws while...
Wingstop – Thighstop: hacking its own brand to boost chicken thighs
In 2021, the US faced an unprecedented shortage in wings, meaning restaurants like Wingstop had a tough challenge in front of them: what do...
Decathlon – The Breakaway: prisoners escape their everyday thanks to cycling
In a maximum security prison in Oudenaarde (Belgium), Decathlon launched the first eCycling team for prisoners. The unique partnership saw Decathlon provide prisoners with...
AnNahar – The Elections Edition: how saving ink and paper saved Lebanon’s elections
For the first time in nearly 90 years the AnNahar publication ceased print so it could donate a day’s worth of ink and paper...
