Maxx Flash – The Killer Pack: a creative packaging against mosquitoes
In India, life threatening diseases like dengue and malaria had been at an all-time high, despite it not being the monsoon season. Indians often...
Samsung – « iTest »: a smart hack to make iPhone users switch
Samsung has infiltrated iPhones with a Galaxy handset emulator. Samsung created a web app that turns Apple's iPhones into Galaxy handsets, achieving 10 million...
Heinz – Hidden Spots: reconciling gaming and snacking
Ketchup brand Heinz partners with streamers to find "safe spaces" for gamers to snack in 'Call of Duty: Warzone'. For gamers, it’s hard to...
Girls Who Code – « DojaCode »: Doja Cat inspires the coders of tomorrow
Girls Who Code create "DojaCode" in collaboration with Doja Cat: an interactive music video experience for the rapper's hit single called "Woman". The global...
Dole and Ananas Anam – « Piñatex » (case study)
Every year over 2.5 million tons of pineapple are grown in the Philippines. While the fruit is packaged to feed people all over the...
IKEA: let’s waste less food this Christmas
Every Christmas and New Year, people around the world throw away tons of food, harming nature. For Christmas 2020, IKEA encourages us to behave...
Canal+ : les codes que TOUT le monde se passe
Jonathan Cohen, Kad Merad, Marina Foïs, Doria Tillier, Mathieu Kassovitz, Jamel Debbouze, Isabelle Adjani et Maxime Saada (le CEO) jouent dans la nouvelle publicité...
Jules : la fin des clichés sur les hommes ?
Dans sa nouvelle publicité (novembre 2020), la marque Jules se joue des clichés sur les hommes et leur masculinité, via des portraits d'hommes d'aujourd'hui,...
McDonald’s : la lecture est une aventure
Le nouveau film "Happy Meal" de McDonald's France, signé TBWA Paris.
Depuis 2015, McDonald’s France propose aux familles et aux plus jeunes le choix entre...
IKEA: what happened before The Hare and The Tortoise
New integrated campaign reminds the nation that the more you sleep, the more you get out of life. IKEA has today announced the launch...
