Maxx Flash – The Killer Pack: a creative packaging against mosquitoes
In India, life threatening diseases like dengue and malaria had been at an all-time high, despite it not being the monsoon season. Indians often...
Penny – The Wish: how a simple question moved Germany
"What do you really want for Christmas?" is the question asked in PENNY’s festive spot conceived and realised by Serviceplan Munich. The ad has...
Clash of Clans – Clash from the Past: a fictional birthday
Instead of celebrating Clash of Clans’ 10th anniversary, Supercell celebrated a fake 40th anniversary, set in an alternate universe where Clash had existed since...
Decathlon – The Breakaway: prisoners escape their everyday thanks to cycling
In a maximum security prison in Oudenaarde (Belgium), Decathlon launched the first eCycling team for prisoners. The unique partnership saw Decathlon provide prisoners with...
Girls Who Code – « DojaCode »: Doja Cat inspires the coders of tomorrow
Girls Who Code create "DojaCode" in collaboration with Doja Cat: an interactive music video experience for the rapper's hit single called "Woman". The global...
Dole and Ananas Anam – « Piñatex » (case study)
Every year over 2.5 million tons of pineapple are grown in the Philippines. While the fruit is packaged to feed people all over the...
CALM x ITV – The Last Photo: we don’t know what ‘suicidal’ looks like
People think they know what ‘suicidal’ looks like: crying, anger, despair. In the absence of these signs, nobody intervenes.
With 125 people taking their own...
Hunger Station – The Subconscious Order: let your inner appetite decide
Saudi Arabia is experiencing a major digital boom. Numerous new businesses, including several food delivery apps from international giants with substantial budgets, have emerged...
Korean National Police Agency – Knock Knock: the silent emergency call
The Korean National Police Agency's (KNPA) 'Knock Knock' campaign introduces an inclusive police emergency call solution for people in a situation where they cannot...
Sheba – Hope Reef: a living billboard made of coral
The world’s coral reefs are dying. Mars cat food brand, Sheba, has embarked on a restoration program, an idea created in a collaboration between...
