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Marketing viral

Marketing viral

Les publicités créatives qui reposent essentiellement sur la viralité de leur idée et/ou de leur message. Ces campagnes font bien souvent la part belle aux réseaux sociaux et obtiennent un grand nombre de vues.

cannes-lions-2023-titanium

The top campaigns of the year.  The Cannes Lions 2023 are just around the corner, and the Titanium category just revealed its shortlist, one of...
d-and-ad-2023-france-agences-palmares-awards

Les crayons les plus convoités. Festival anglais historique et prestigieux, les D&AD (alias "Design & Art Direction") sont un des festivals les plus exigeants :...
one-show-2023-palmares-awards-grand-prix-best-of-discipline-france

The festival of the shiny pencils. A few days after ADC 2023 (check the palmarès here), the other advertising festival from the 'Creative Week',...
adc-2023-palmares-awards

A legendary advertising festival. Based in of New York, the prestigious ADC (Art Directors Club) festival has just revealed its 102nd palmarès: the greatest...
super-bowl-2023-best-commercials-greatest-ads

The most watched TV commercials of the year.  With a viewership of around 101 million people in 2022, the final playoff game of the NFL...
eurobest-2022

Le meilleur de la créativité publicitaire européenne.  Surnommés "les Cannes Lions de l’Europe", les Eurobest sont en effet l'équivalent continental du prestigieux festival cannois. Tous...
best-2022-christmas-xmas-holiday-ads

The very best of the 2022 Xmas commercials.  After two very special Christmas ads seasons in 2020, as in 2021, especially because of the pandemic,...
coinbase-super-bowl-2022-qr-codevideo

Coinbase ran a full 60-second slot offering free Bitcoin during Super Bowl 56. The ad was so successful that it brought the crypto firm's...
video

The National Rifle Association (NRA) spends $250 million annually to advocate for pro-gun legislation. How do you fight for common sense gun laws while...
Thighstopvideo

In 2021, the US faced an unprecedented shortage in wings, meaning restaurants like Wingstop had a tough challenge in front of them: what do...