The World’s Biggest Creativity Festival.
The International Festival of Creativity, better known as “Cannes Lions,” returns for its 72nd edition. It is renowned for recognizing the most creative advertising ideas of the year, some of which are particularly innovative or even revolutionary. In 2025, the competition is fiercer than ever, with brands and agencies from around the world submitting their work (26.900 entries!) in 30 leading categories: check out the ‘Cannes Lions Awards Map 2025’ at the bottom of this article.
As an advertiser based in Amsterdam I keep a close eye on the Dutch advertising industry and the work developed in the country. Therefore below you will find the ranking of Dutch agencies and a detailed list of advertising campaigns from the Netherlands that have been shortlisted and/or awarded at Cannes Lions 2025. Hiep hiep hoera!
Ranking of Dutch Agencies at Cannes Lions 2025
Last Update: Saturday, 14th of June, 1:00 PM.
With shortlists from 8 out of 30 categories revealed, the Netherlands, led by LePub Amsterdam, part of Publicis Groupe, has landed six shortlist nominations so far, across Innovation and Print & Publishing. With 22 categories still to come, the picture could change fast. Check back tomorrow for the latest updates!
| AGENCE | POINTS | GP | GOLD | SILVER | BRONZE | Shortlist | |
| 1. | LePub Amsterdam | 6 pts | . | . | . | . | 6 |
| TOTAL | 6 pts | . | . | . | . | 6 |
Official Points System for Cannes Lions 2025: Grand Prix Titanium and Creative Effectiveness Grand Prix = 35 points; Grand Prix = 30 points; Titanium Award = 30 points; Gold = 15 points; Silver = 7 points; Bronze = 3 points; Shortlist = 1 point (if the shortlist is awarded, the shortlist point no longer counts). Maximum 10 shortlist points per agency.
The Dutch Campaigns Shortlisted at Cannes Lions 2025
Last Update: Saturday, 14th of June, 1:00 PM.
Shortlists already released : 8 out of 30. Audio & Radio, Health & Wellness, Glass, Innovation, Outdoor, Pharma, Print & Publishing and Titanium.
So far at Cannes Lions 2025, Dutch creative agencies have secured 6 shortlist nominations, in 2 categories: Audio & Radio (0 shortlist out of 68 in total); Health & Wellness (0x out of 123); Glass (0x out of 28); Innovation (3x out of 26); Outdoor (0x out of 202); Pharma (0x out of 28); Print & Publishing (3x out of 101); Titanium (0x sur 18).
| AGENCY | BRAND | CAMPAIGN | SHORTLIST |
| Le Pub Amsterdam | Oreo | Eggs, Toilet Paper, Roses | 3x in Print & Publishing |
| Philips | Fixables | 2x in Innovation | |
| Grow | 1x in Innovation |
The Cannes Lions’ “2025 Awards Map”
Here’s how the Cannes Lions are structuring their awards to celebrate global creativity at this 72nd edition. Eight major tracks and 30 disciplines, including one legendary category: the Dan Wieden Titanium Lions.
CLASSIC.The big creative idea – where work is brought to life through the long-standing yet ever-evolving fundamentals of image, sound and storytelling.
- Audio & Radio
- Film
- Outdoor
- Print & Publishing
CRAFT.Focusing on the artistry, skill, talent and flair required to deliver beautifully executed ideas with the power to cut through and bring the creative idea to life.
- Design
- Digital Craft
- Film Craft
- Industry Craft
ENGAGEMENT.Celebrating insightful creativity that captivates at every touchpoint. Creating authentic interaction and immersive experiences that engage consumers and impact culture.
- Creative B2B
- Creative Data
- Direct
- Media
- PR
- Social & Creator
ENTERTAINMENT.Celebrating creativity that goes beyond branded communications to create authentic branded entertainment that engages consumers and impacts culture.
- Entertainment
- Entertainment Lions for Gaming
- Entertainment Lions for Music
- Entertainment Lions for Sport
EXPERIENCE.Focusing on the powerful brand currency of intelligent customers journeys and immersive experiences – captivating audiences at every touch point.
- Brand Experience & Activation
- Creative Business Transformation
- Creative Commerce
- Innovation
- Luxury (category introduced in 2024)
GOOD.Going beyond brand purpose to use creative communications to shift culture, create change and positively impact the world.
- Glass: The Lion for Change
- Sustainable Development Goals
HEALTH.Celebrating creativity in branded communications in this highly innovative but fiercely regulated sector with the unique power to truly change lives.
- Health & Wellness
- Pharma
STRATEGY.Celebrating commercial effectiveness, strategic planning and creative application of solutions to unlock growth and measure impact.
- Creative Effectiveness
- Creative Strategy
TITANIUM.Celebrating provocative, boundary-busting, envy-inspiring work that marks a new direction for the industry and moves it forward.
- Dan Wieden Titanium
