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Data

Data

All the news related to data in communication. Additionally, all the advertising campaigns that creatively integrate data into their strategy.

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GoDaddy returned to the Super Bowl stage after an eight-year break with its “Act Like You Know” campaign, a high-profile push showcasing its new...
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In Brazil, 65% of households continue to use appliances that are more than 25 years old, leading to significantly higher energy consumption. These outdated...
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The “Nigrum Corpus” campaign by IDOMED (Instituto de Educação Médica), created in partnership with Artplan São Paulo, confronts the deep-seated racism within Brazil’s medical system through...
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The “Caption with Intention” campaign marks a groundbreaking leap in caption design, born from a collaboration between FCB Chicago, the Chicago Hearing Society, Rakish...
cannes-lions-2025-grand-prix-winners

The World's Most Creative Campaigns of the Year.  Each year, the Cannes Lions International Festival of Creativity celebrates the very best in advertising and creative...
Cannes Lions 2025

Le plus grand des festivals de créativité publicitaire. Les Cannes Lions, alias l'International Festival of Creativity, sont de retour sur la Croisette pour leur 72ème...
Cannes Lions 2025 Dan Wieden Titanium Shortlists case studies

The Ultimate Benchmark of Creative Bravery.  The Cannes Lions International Festival of Creativity continues to set the global standard for recognizing work that redefines the...
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Vaseline’s latest global activation, “Vaseline Verified,” pivots on the brand’s deep curiosity about how people use Vaseline Jelly in real life. This initiative emerged...
Cannes Lions 2025 The Dutch Shortlists and Winners Netherlands Nederland

The World's Biggest Creativity Festival.  The International Festival of Creativity, better known as "Cannes Lions," returns for its 72nd edition. It is renowned for recognizing...
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In Brazil, mixed-breed dogs—affectionately known as "Caramelos"—have long been overlooked in favor of purebreds. To challenge this bias and promote responsible adoption, Pedigree, in...