Cannes Lions 2026: The 18 Campaigns Shortlisted for Titanium

The Ultimate Benchmark of Creative Bravery. 

Every year, the Cannes Lions International Festival of Creativity celebrates the ideas pushing our industry forward. Among all the award categories, the Dan Wieden Titanium Lions remains one of the most prestigious, recognising work that breaks conventions, reshapes disciplines, and opens new creative directions.

Named in honour of Dan Wieden, Co-Founder of Wieden+Kennedy and one of advertising’s most influential creative leaders, the Titanium Lions reward ideas that go beyond brilliant execution to genuinely move the industry forward. For Cannes Lions 2026, the category once again brings together some of the boldest and most talked-about campaigns from around the world. From breakthrough brand platforms to inventive uses of storytelling, media and technology, these are the ideas setting the creative benchmark for the year ahead.

Below, we’re tracking the Dan Wieden Titanium Lions 2026 shortlist, with their associated case studies. This article will be updated on Friday 26 June as the Grand Prix and winners are announced.

Cannes Lions 2026 Dan Wieden Titanium Lions Shortlist (18 Campaigns)

“The Dan Wieden Titanium Lions celebrate work that challenges conventions, shifts perspectives and points the industry toward what’s next.”

Often seen as Cannes Lions’ most future-facing award, Titanium honours ideas that don’t just stand out creatively, they change the conversation. These are the campaigns that push boundaries, inspire the industry, and become references for years to come.

Case Studies & Boards of the 18 Campaigns Shortlisted for the Dan Wieden Titanium Lions 2026

From purpose-driven ideas to brand-building innovation, here are ALL the case studies and printed boards of the 18 campaigns competing for one of the Festival’s highest honours.

• ASICS – “The Undropped Kit”, by GUT, Toronto, and Golin Ketchum, London.

• BCP – “SOS POS”, by Circus Grey, Lima.

• Caritas – “Vehicle of Hope”, by Differ, Stockholm / Colony, Stockholm.

• Columbia Sportswear – “Expedition Impossible”, by adam&eve\TBWA, London.

• Comando Con Venezuela – “600K Network”, by Rainbow Lobster, Mexico City / Comando Con Venezuela, Caracas.

• Heineken – “Tocayos”, by LePub, Milan.

• IKEA – “IKEA Preowned”, by McCann Spain, Madrid.

• OREO – “OREO Cows”, by VML, New York / VML, Mexico City.

• PSP – “Birds Never Forget to Fly”, by Playmakers, Tbilisi.

• Sea Cleaners & JCDecaux – “Reverse Media Schedule”, by Dentsu Creative Aotearoa, Auckland.

• SKF – “The Faroe Islands Space Program”, by Nord DDB, Stockholm.

• Skoda – “Duobell”, by AMV BBDO, London.

• Suncorp Insurance – “HAVEN”, by LEO, Sydney.

• Tecate – “Welcome Back, Paisano”, by LePub, Mexico City.

• The Philipstown Wirecar Foundation – “The Philipstown Wirecar Grand Prix”, by Accenture Song SA, Cape Town.

• Vaseline – “Vaseline Originals”, by Ogilvy Singapore.

• Virginia Giuffre – “The Legacy of Virginia Giuffre”, by Dini von Mueffling Communications, New York.

• Xbox – “The Missing Managers”, by McCann, London.

The 2026 Dan Wieden Titanium Lions Jury 

• Jury President: Chaka Sobhani, Global Chief Creative Officer, TBWA\Worldwide, Global.
• Andrea Diquez, Global CEO, GUT, Global.
• Cindy Gallop, Founder and CEO, MakeLoveNotPorn, USA.
• Esi Bracey, Former Chief Growth and Marketing Officer, Unilever, Global.
• Gaëtan Du Peloux, Co-President and Chief Creative Officer, Marcel, France.
• Jimmy Smith, Chairman, CEO, Amusement Park Entertainment, USA.
• Naoki Tanaka, Chief Creative Officer, Dentsu Lab, Dentsu, Japan and Global.
• Nayla Tueni, CEO and Editor in Chief, Annahar Media Group, MENA.
• Pancho Cassis, Partner and Global Chief Creative Officer, DAVID, Global.
• Tseliso Rangaka, Chief Creative Officer, Accenture Song, South Africa.

The Cannes Lions’ ‘2026 Awards Map’

Here’s how Cannes Lions structures its awards to celebrate global creativity in this 73rd edition: 8 main tracks, and one flagship category, the Dan Wieden Titanium Lions.

BRAND. Celebrating the creative engine that makes breakthrough work inevitable, recognising the systems, culture, leadership and infrastructure that transform creative potential into sustained competitive advantage.

• Brand

CLASSIC. The big creative idea – where work is brought to life through the long-standing yet ever-evolving fundamentals of image, sound and storytelling.

• Audio & Radio
• Film
• Outdoor
• Print & Publishing

CRAFT. Focusing on the artistry, skill, talent and flair required to deliver beautifully executed ideas with the power to cut through and bring the creative idea to life.

• Design
• Digital Craft
• Film Craft
• Industry Craft

ENGAGEMENT. Celebrating insightful creativity that captivates at every touchpoint. Creating authentic interaction and immersive experiences that engage consumers and impact culture.

• Creative B2B
• Creative Data
• Direct
• Media
• PR
• Social & Creator

ENTERTAINMENT. Celebrating creativity that goes beyond branded communications to create authentic branded entertainment that engages consumers and impacts culture.

• Entertainment
• Entertainment Lions for Gaming
• Entertainment Lions for Music
• Entertainment Lions for Sport

EXPERIENCE. Focusing on the powerful brand currency of intelligent customers journeys and immersive experiences – captivating audiences at every touch point.

• Brand Experience & Activation
• Creative Business Transformation
• Creative Commerce
• Innovation
• Luxury (category introduced in 2024)

GOOD. Going beyond brand purpose to use creative communications to shift culture, create change and positively impact the world.

• Glass: The Lion for Change
• Sustainable Development Goals

HEALTH. Celebrating creativity in branded communications in this highly innovative but fiercely regulated sector with the unique power to truly change lives.

• Health & Wellness
• Pharma

STRATEGY. Celebrating commercial effectiveness, strategic planning and creative application of solutions to unlock growth and measure impact.

• Creative Effectiveness
• Creative Strategy

TITANIUM. Celebrating provocative, boundary-busting, envy-inspiring work that marks a new direction for the industry and moves it forward.

• Dan Wieden Titanium

Last year’s selection: Cannes Lions 2025: The 18 Campaigns Shortlisted for Titanium

Find more international advertising winners in our dedicated category: CREATIVE AWARD SHOWS 2025

Coming soon – Find more info about the 2025 Cannes Lions (including all the Grand Prix winners!) in our dedicated category: CANNES LIONS 2025