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Artificial Intelligence

Artificial Intelligence

In this section we have collected 'AI-powered marketing activations and advertising campaigns' in which brands use artificial intelligence (such as generative AI, machine learning, personalization engines, or interactive AI tools) to create innovative, engaging, and highly targeted consumer experiences. Brands' main goal in using AI is to capture attention, increase audience interaction, and deliver more personalized, creative brand communication at scale.

d-and-ad-2026-black-white-yellow-pencils

The ad industry's most coveted Pencils. The 64th D&AD Awards Ceremony, held on May 20, 2026, in London, celebrated the year’s most powerful and purposeful...
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Instead of promoting Black Ops 7 with trailers alone, Activision blurred fiction and reality until audiences began questioning the world around them. As one of...
adc-awards-2026-grand-prix

Celebrating the Pinnacle of Art Direction.  The ADC Awards (Art Directors Club) continue to stand as one of the most respected global benchmarks for excellence...
Thierry Albert - Creative Director and Director in Amsterdam - Albert Albert Creative Studio

Several cities, multiple roles.  As a French creative who left Paris in 2005, went on to become an award-winning creative director in London and Amsterdam,...
Street Art Frankey Gedogen Wieden & Kennedy

Few names are as synonymous with the "Wieden+Kennedy way" as Susan Hoffman. Born and raised in Portland, the same city that birthed the agency she...
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For over a century, the sport of boxing has relied on three human judges to score fights — a system that has often drawn...
The best 2025 Christmas commercials

The very best of the 2025 Xmas commercials.  As I've enjoyed doing every holiday season since 2012, this year again I’m watching ALL the Christmas...
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To mark 20 years of advocating for Real Beauty, Dove launched a campaign addressing a new threat to authentic representation: the influence of AI-generated...
ADC Awards 2025 Winners Grand Prix

Celebrating the Pinnacle of Art Direction.  The 104th edition of the ADC (Art Directors Club) Annual Awards spotlighted the global creative community’s finest work during...
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Spotify has launched a new B2B campaign, ‘Spreadbeats,’ featuring a music video created and distributed entirely within a media plan spreadsheet. Aiming to make...