ADC Awards 2025: Watch the 17 Grand Prix Winners
Celebrating the Pinnacle of Art Direction.
The 104th edition of the ADC (Art Directors Club) Annual Awards spotlighted the global creative community’s finest work during...
Christmas 2025: Watch the 21 Greatest Ads
The very best of the 2025 Xmas commercials.
As I've enjoyed doing every holiday season since 2012, this year again I’m watching ALL the Christmas...
Spotify – Spreadbeats: a music video in a spreadsheet
Spotify has launched a new B2B campaign, ‘Spreadbeats,’ featuring a music video created and distributed entirely within a media plan spreadsheet.
Aiming to make...
The 6 Key Challenges and Needs of CMOs in 2026
More strategic, more exposed and confronted with emerging trends such as AI, the expectations placed on Chief Communications Officers (CCOs) and Chief Marketing Officers...
World Cup 2026: Coaches And Commentators Are The New Ad Stars
For the 2026 World Cup, the idea of a “football star” seems to be expanding far beyond the players themselves.
For years, World Cup...
David Beckham: The Advertising Star of the 2026 World Cup
Wherever you are in the world during the 2026 FIFA World Cup, it's almost impossible to turn on the TV or scroll through social...
Interview – Susan Hoffman: “Wieden+Kennedy Will Never Be For Sale”
Few names are as synonymous with the "Wieden+Kennedy way" as Susan Hoffman.
Born and raised in Portland, the same city that birthed the agency she...
Dove – Real Beauty Redefined for the AI Era: Challenging Artificial Intelligence Clichés
To mark 20 years of advocating for Real Beauty, Dove launched a campaign addressing a new threat to authentic representation: the influence of AI-generated...
Cannes Lions 2026: Watch ALL the Grand Prix Winners
The World's Most Creative Campaigns of the Year.
Every June, the Cannes Lions International Festival of Creativity brings together the global advertising industry to celebrate...
McCANN embauche le 1er robot directeur de création
Un DC doté d'une intelligence artificielle.
"AI-CD β" (pour Artificial Intelligence - Creative Director) : voici le nom du nouveau directeur de création unique au monde, qui vient...














































