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Artificial Intelligence: Our Latest Posts – LLLLITL

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Artificial Intelligence

Artificial Intelligence

In this section we have collected 'AI-powered marketing activations and advertising campaigns' in which brands use artificial intelligence (such as generative AI, machine learning, personalization engines, or interactive AI tools) to create innovative, engaging, and highly targeted consumer experiences. Brands' main goal in using AI is to capture attention, increase audience interaction, and deliver more personalized, creative brand communication at scale.

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world-cup-2026-coaches-commentators-advertising

For the 2026 World Cup, the idea of a “football star” seems to be expanding far beyond the players themselves. For years, World Cup...
adc-awards-2026-grand-prix

Celebrating the Pinnacle of Art Direction.  The ADC Awards (Art Directors Club) continue to stand as one of the most respected global benchmarks for excellence...
The best 2025 Christmas commercials

The very best of the 2025 Xmas commercials.  As I've enjoyed doing every holiday season since 2012, this year again I’m watching ALL the Christmas...
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Instead of promoting Black Ops 7 with trailers alone, Activision blurred fiction and reality until audiences began questioning the world around them. As one of...
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For over a century, the sport of boxing has relied on three human judges to score fights — a system that has often drawn...
mccann-japan-ai-creative-director-robot-intelligence-artificielle-ai-publicite

Un DC doté d'une intelligence artificielle. "AI-CD β" (pour Artificial Intelligence - Creative Director) : voici le nom du nouveau directeur de création unique au monde, qui vient...
adc-awards-2024-grand-prix-winners-best-of-discipline

The very best of Art Direction.  The winners of the ADC 103rd Annual Awards were revealed last night during the Creative Week 2024, which is...
d-and-ad-2026-black-white-yellow-pencils

The ad industry's most coveted Pencils. The 64th D&AD Awards Ceremony, held on May 20, 2026, in London, celebrated the year’s most powerful and purposeful...
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Spotify has launched a new B2B campaign, ‘Spreadbeats,’ featuring a music video created and distributed entirely within a media plan spreadsheet. Aiming to make...
Thierry Albert - Creative Director and Director in Amsterdam - Albert Albert Creative Studio

Several cities, multiple roles.  As a French creative who left Paris in 2005, went on to become an award-winning creative director in London and Amsterdam,...
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