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Artificial Intelligence

Artificial Intelligence

In this section we have collected 'AI-powered marketing activations and advertising campaigns' in which brands use artificial intelligence (such as generative AI, machine learning, personalization engines, or interactive AI tools) to create innovative, engaging, and highly targeted consumer experiences. Brands' main goal in using AI is to capture attention, increase audience interaction, and deliver more personalized, creative brand communication at scale.

ADC Awards 2025 Winners Grand Prix

Celebrating the Pinnacle of Art Direction.  The 104th edition of the ADC (Art Directors Club) Annual Awards spotlighted the global creative community’s finest work during...
The best 2025 Christmas commercials

The very best of the 2025 Xmas commercials.  As I've enjoyed doing every holiday season since 2012, this year again I’m watching ALL the Christmas...
video

Spotify has launched a new B2B campaign, ‘Spreadbeats,’ featuring a music video created and distributed entirely within a media plan spreadsheet. Aiming to make...
Chief Marketing Officers CMOs and Chief Communications Officers CCOs expectations in 2026

More strategic, more exposed and confronted with emerging trends such as AI, the expectations placed on Chief Communications Officers (CCOs) and Chief Marketing Officers...
world-cup-2026-coaches-commentators-advertising

For the 2026 World Cup, the idea of a “football star” seems to be expanding far beyond the players themselves. For years, World Cup...
David Beckham FIFA World Cup 2026 advertising marketing ads sponsors

Wherever you are in the world during the 2026 FIFA World Cup, it's almost impossible to turn on the TV or scroll through social...
Street Art Frankey Gedogen Wieden & Kennedy

Few names are as synonymous with the "Wieden+Kennedy way" as Susan Hoffman. Born and raised in Portland, the same city that birthed the agency she...
video

To mark 20 years of advocating for Real Beauty, Dove launched a campaign addressing a new threat to authentic representation: the influence of AI-generated...
cannes-lions-2026-grand-prix

The World's Most Creative Campaigns of the Year. Every June, the Cannes Lions International Festival of Creativity brings together the global advertising industry to celebrate...
mccann-japan-ai-creative-director-robot-intelligence-artificielle-ai-publicite

Un DC doté d'une intelligence artificielle. "AI-CD β" (pour Artificial Intelligence - Creative Director) : voici le nom du nouveau directeur de création unique au monde, qui vient...