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Artificial Intelligence

Artificial Intelligence

In this section we have collected 'AI-powered marketing activations and advertising campaigns' in which brands use artificial intelligence (such as generative AI, machine learning, personalization engines, or interactive AI tools) to create innovative, engaging, and highly targeted consumer experiences. Brands' main goal in using AI is to capture attention, increase audience interaction, and deliver more personalized, creative brand communication at scale.

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The ad industry's most coveted Pencils. The 64th D&AD Awards Ceremony, held on May 20, 2026, in London, celebrated the year’s most powerful and purposeful...
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For over a century, the sport of boxing has relied on three human judges to score fights — a system that has often drawn...
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Un DC doté d'une intelligence artificielle. "AI-CD β" (pour Artificial Intelligence - Creative Director) : voici le nom du nouveau directeur de création unique au monde, qui vient...
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The World's Most Creative Campaigns of the Year.  Every year, the Cannes Lions International Festival of Creativity showcases the pinnacle of advertising and creative excellence,...
Thierry Albert - Creative Director and Director in Amsterdam - Albert Albert Creative Studio

Several cities, multiple roles.  As a French creative who left Paris in 2005, went on to become an award-winning creative director in London and Amsterdam,...
The best 2025 Christmas commercials

The very best of the 2025 Xmas commercials.  As I've enjoyed doing every holiday season since 2012, this year again I’m watching ALL the Christmas...
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To mark 20 years of advocating for Real Beauty, Dove launched a campaign addressing a new threat to authentic representation: the influence of AI-generated...
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Instead of promoting Black Ops 7 with trailers alone, Activision blurred fiction and reality until audiences began questioning the world around them. As one of...
David Beckham FIFA World Cup 2026 advertising marketing ads sponsors

Wherever you are in the world during the 2026 FIFA World Cup, it's almost impossible to turn on the TV or scroll through social...
ADC Awards 2025 Winners Grand Prix

Celebrating the Pinnacle of Art Direction.  The 104th edition of the ADC (Art Directors Club) Annual Awards spotlighted the global creative community’s finest work during...