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Artificial Intelligence

Artificial Intelligence

In this section we have collected 'AI-powered marketing activations and advertising campaigns' in which brands use artificial intelligence (such as generative AI, machine learning, personalization engines, or interactive AI tools) to create innovative, engaging, and highly targeted consumer experiences. Brands' main goal in using AI is to capture attention, increase audience interaction, and deliver more personalized, creative brand communication at scale.

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Un DC doté d'une intelligence artificielle. "AI-CD β" (pour Artificial Intelligence - Creative Director) : voici le nom du nouveau directeur de création unique au monde, qui vient...
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Celebrating the Pinnacle of Art Direction.  The ADC Awards (Art Directors Club) continue to stand as one of the most respected global benchmarks for excellence...
The best 2025 Christmas commercials

The very best of the 2025 Xmas commercials.  As I've enjoyed doing every holiday season since 2012, this year again I’m watching ALL the Christmas...
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Spotify has launched a new B2B campaign, ‘Spreadbeats,’ featuring a music video created and distributed entirely within a media plan spreadsheet. Aiming to make...
ADC Awards 2025 Winners Grand Prix

Celebrating the Pinnacle of Art Direction.  The 104th edition of the ADC (Art Directors Club) Annual Awards spotlighted the global creative community’s finest work during...
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The World's Most Creative Campaigns of the Year.  Every year, the Cannes Lions International Festival of Creativity showcases the pinnacle of advertising and creative excellence,...
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The very best of Art Direction.  The winners of the ADC 103rd Annual Awards were revealed last night during the Creative Week 2024, which is...
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To mark 20 years of advocating for Real Beauty, Dove launched a campaign addressing a new threat to authentic representation: the influence of AI-generated...