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Artificial Intelligence

Artificial Intelligence

In this section we have collected 'AI-powered marketing activations and advertising campaigns' in which brands use artificial intelligence (such as generative AI, machine learning, personalization engines, or interactive AI tools) to create innovative, engaging, and highly targeted consumer experiences. Brands' main goal in using AI is to capture attention, increase audience interaction, and deliver more personalized, creative brand communication at scale.

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The World's Most Creative Campaigns of the Year.  Every year, the Cannes Lions International Festival of Creativity showcases the pinnacle of advertising and creative excellence,...
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For over a century, the sport of boxing has relied on three human judges to score fights — a system that has often drawn...
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Celebrating the Pinnacle of Art Direction.  The ADC Awards (Art Directors Club) continue to stand as one of the most respected global benchmarks for excellence...
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For the 2026 World Cup, the idea of a “football star” seems to be expanding far beyond the players themselves. For years, World Cup...
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Un DC doté d'une intelligence artificielle. "AI-CD β" (pour Artificial Intelligence - Creative Director) : voici le nom du nouveau directeur de création unique au monde, qui vient...
The best 2025 Christmas commercials

The very best of the 2025 Xmas commercials.  As I've enjoyed doing every holiday season since 2012, this year again I’m watching ALL the Christmas...
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Few names are as synonymous with the "Wieden+Kennedy way" as Susan Hoffman. Born and raised in Portland, the same city that birthed the agency she...
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Spotify has launched a new B2B campaign, ‘Spreadbeats,’ featuring a music video created and distributed entirely within a media plan spreadsheet. Aiming to make...
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To mark 20 years of advocating for Real Beauty, Dove launched a campaign addressing a new threat to authentic representation: the influence of AI-generated...
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Instead of promoting Black Ops 7 with trailers alone, Activision blurred fiction and reality until audiences began questioning the world around them. As one of...