Cannes Lions 2026: Watch ALL the Grand Prix Winners

The World’s Most Creative Campaigns of the Year.

Every June, the Cannes Lions International Festival of Creativity brings together the global advertising industry to celebrate the ideas, brands, agencies and creators shaping the future of creativity. Now in its 73rd edition, Cannes Lions 2026 once again shines a spotlight on the campaigns, innovations and creative thinking that are setting new benchmarks across the industry. As thousands of advertisers gather on the Croisette, attention turns to the work earning the festival’s highest distinction: the coveted Grand Prix awards across its many disciplines (see the full “2026 Awards Map” at the end of this article).

Our comprehensive roundup tracks every Grand Prix winner from Cannes Lions 2026, showcasing the campaigns that stood out among the world’s best work. From breakthrough brand platforms and cultural moments to bold uses of technology and craft, these award-winning ideas reveal where creativity is heading next. Discover the campaigns that impressed the juries, sparked conversations across the industry, and established themselves as the creative benchmarks of the year.

 

All the Grand Prix Winners from Cannes Lions 2026

Below you’ll find a complete overview of the Grand Prix winners from Cannes Lions 2026, followed by detailed case studies exploring the strategy, execution and impact behind each winning campaign. Whether you’re looking for inspiration, industry insights or simply want to see the year’s most celebrated creative work, this collection brings together all the campaigns that reached the top of the Cannes Lions stage.

CATEGORY	BRAND	CAMPAIGN	AGENCY
BRAND
Creative Brand	AB InBev	Creativity At Scale	AB InBev, Leuven
CLASSIC
Audio & Radio	Hyundai	Coquí Alarmed	BBDO, Guaynabo
Film	Claude	A Time And A Place	Mother, London
Outdoor	Mercado Livre	Field Barcode	GUT, Sao Paulo
Print & Pub.	Heinz	Look Familiar?	Rethink, Toronto
CRAFT
Design	Apple TV	Rebrand	TBWA\ MAL, Los Angeles
Digital Craft	Google	Genie	Google, Mountain View
Film Craft	Coinbase	Your Way Out	Isle Of Any, New York
Industry Craft	DeLonghi	Tiny Coffee Shops	LOLA, Madrid
ENGAGEMENT
Creative B2B	SKF	Faroe Space Program	NORD, Stockholm
Creative Data	BCP	SOS POS	Circus Grey, Lima
Direct	UVA App	UVA, UVA BOMBÓN	Ogilvy, Puerto Rico
Media	Uber Eats	Build Your Own	Special US, Los Angeles
PR	KitKat	The KitKat Heist	Burson & VML, London
Social & Creator	Heineken	Could Have Been	LePub, Milan & Sao Paulo
ENTERTAINMENT
Entertainment	adidas	Original Forever	Johannes L., New York
Entert. For Gaming	Clash Royale	Copycats Welcome	DAVID, New York
Entert. For Music	adidas	Original Forever	Johannes L., New York
Entert. For Music	Rosalia	Berghain	Canada, Barcelona
Entert. For Sport	Club Deportivo	Thousand Sponsors	McCann, Lima
EXPERIENCE
Brand Exp. & Activ.	Columbia	Expedition Impossible	adam&eve\TBWA, London
Creative B. Transf.	Wikifarmer	The Wedding Rice	McCann, Athens
Creative Commerce	Wisła Kraków FC	Lucky Fan Index	VML, Warsaw
Innovation	adidas	Supernova Adaptive	TBWA\ Canada, Toronto
Luxury	Moncler	Warmer Together	WeSayHi, Silema
GOOD
GP For Good	C. C. Venezuela	600K Network	Rainbow Lobster, Mexico City
Glass	IDOMED	Nigrum Corpus	Artplan, Sao Paulo
Sust. Dev. Goals	Too Good	Paid Sick Leave For Cows	The Partnership, Nairobi
HEALTH
GP For Good	Caritas	Vehicle of Hope	Differ, Stockholm
Health & Wellness	The Ordinary	The Periodic Fable	Uncommon C. S., London
Pharma	Novartis	Relax Your Tight End	Fallon, Minneapolis
STRATEGY
Creative Effectiv.	AXA	Three Words	Publicis Conseil, Paris
Creative Strategy	Heineken	The Pub That Refused To Die	LePub, Milan & Dublin
TITANIUM
D. Wieden Titanium	Suncorp	Haven	Leo Australia, Sydney

 

Special Awards from the 2026 Cannes Lions

• Network of the Year: 1. Ogilvy, 2. VML, 3. TBWA\ Worldwide.
• Independent Network of the Year: 1. Rethink, 2. Mother, 3. Wieden+Kennedy.
• Agency of the Year: 1. LePub, Milan, Italy ; 2. VML, New York, United States ; 3. Rethink, Toronto, Canada.
• Independent Agency of the Year: 1. Rethink, Toronto, Canada ; 2. Isle of Any, New York, United States ; 3. Mother, London, United Kingdom.
• Palme d’Or (Awarded to Production Companies): 1. MJZ, United States ; 2. Biscuit Filmworks, United Kingdom ; 3. CANADA, Spain.
• Creative Brand of the Year: 1. Heineken ; 2. KitKat ; 3. IKEA.
• Media Network of the Year: 1. Carat ; 2. OMD Worldwide ; 3. PHD Worldwide.
• Healthcare Agency of the Year: 1. Burson, London, United Kingdom ; 2. Golin Ketchum, London, United Kingdom ; 3. Ninch Company, Buenos Aires, Argentina.
• In-House Agency of the Year: 1. Apple, Cupertino, United States ; 2. Google Creative Lab, Mountain View, United States ; 3. L’Oréal, New York, United States

 

7 Marketing and Creative Trends from the 2026 Cannes Lions

After reviewing hundreds of campaigns from this year’s Cannes Lions winners, including these 33 Grand Prix, a clear set of patterns emerged, reflecting shifts happening across both agencies and brands. We’ve distilled them into 7 key trends shaping the industry right now.

1. AI Is Just Electricity. 

AI dominated the conversations in Cannes, but not the Gold and Grand Prix winners. For instance, across all 30+ Grand Prix winners, AI is the central subject in only three campaigns: Claude’s ‘A Time And A Place’ films (Film Grand Prix), shot in real life, argued that AI conversations should not become advertising inventory; Google’s ‘Project Genie’ (Digital Craft Grand Prix), where AI is the product itself; and Wisła Kraków’s ‘Lucky Fan Index’ (Creative Commerce Grand Prix), where AI powers personalized fan experiences.

Elsewhere, AI appears mostly as invisible infrastructure rather than the creative idea itself. Even BCP’s ‘SOS POS’ (Creative Data Grand Prix), Uber Eats’ remixable Super Bowl ad (Media Grand Prix), and Mercado Livre’s ‘Field Barcode’ (Outdoor Grand Prix) rely on sophisticated technology without making the technology the story. The message for brands is clear: AI has become electricity. It matters, but nobody buys electricity, they buy what it powers. The winners aren’t celebrating algorithms. They’re celebrating what people can do because of them.

 

2. Craft Is The New Premium.

Even more telling is what won the Craft categories. In the age of infinite synthetic content, Apple TV (Design Grand Prix) built its entire visual identity from real glass, practical lighting and in-camera effects. Coinbase (Film Craft Grand Prix) recreated an entire video game world with physical sets, costumes and choreography instead of CGI. DeLonghi (Industry Craft Grand Prix) transformed coffee machines into handcrafted miniature cafés over more than 1,500 hours of model-making. adidas’ ‘Original Forever’ (Entertainment and Entertainment For Music Grand Prix) relied on authentic filmmaking and archive references rather than visual spectacle.

Even projects like Caritas’ ‘Vehicle of Hope’ (Lions Health and United Nations Foundation Grand Prix For Good) and Suncorp’s ‘Haven’ (Dan Wieden Titanium Grand Prix) derived their power from tangible, real-world interventions rather than digital simulation or AI-powered solutions. In a year obsessed with generative AI, the biggest awards repeatedly celebrated deeply human craft and work that was physically made, rather than digitally generated.

The timing isn’t accidental. Following last year’s controversies around manipulated award entries, Cannes introduced stricter verification requirements. Against that backdrop, “we actually built this” became a creative advantage in itself. Human craftsmanship isn’t competing with AI anymore, it’s becoming the luxury layer that AI cannot easily replicate.

 

3. Prepared For The Unexpected.

Hyundai (Audio & Radio Grand Prix) transformed a Reddit complaint into ‘Coquí Alarmed’. UVA App (Direct Grand Prix) turned the moment Bad Bunny sang “Uva Uva Bombón” during the Super Bowl halftime show into instant $1 offers. KitKat (PR Grand Prix) turned the theft of 12 tonnes of chocolate into a global detective story. Columbia (Brand Experience & Activation Grand Prix) inserted itself into Flat Earth conspiracy. adidas (Entertainment and Entertainment For Music Grand Prix) perfectly timed ‘Original Forever’ around Oasis’ reunion, while Uber Eats (Media Grand Prix) extended the Super Bowl into a participatory second-screen experience.

These aren’t examples of opportunistic newsjacking. They demonstrate an organisational capability: the skills to identify and embrace cultural moments in smart, creative ways, supported by the structures and processes needed to prepare in advance, while leaving room for last-minute responsiveness. The result is the ability to react at the speed audiences now expect. The most creative brands are no longer chasing trends, they’re building organisations that can respond to them instantly. Real-time creativity is no longer improvised, it’s becoming a core marketing capability.

 

4. Reinvention Over Creation.

Some of the year’s smartest ideas didn’t invent anything new, they reinvented what already existed. BCP (Creative Data Grand Prix) transformed ordinary payment terminals into an emergency banking network. Mercado Livre (Outdoor Grand Prix) turned the mowing patterns of football pitches into fully functional barcodes. SKF (Creative B2B Grand Prix) reframed existing tidal-energy technology as an Earth-bound “space programme”. Heinz (Print & Publishing Grand Prix) realized the world’s fry boxes already resemble its keystone logo. Hyundai (Audio & Radio Grand Prix) replaced a generic car alarm with the sound of Puerto Rico’s iconic coquí frog. Wikifarmer (Creative Business Transformation Grand Prix) gave discarded wedding rice an entirely new purpose, while Caritas (Lions Health and United Nations Foundation Grand Prix For Good) transformed the Pope’s former popemobile into a children’s medical clinic.

The same thinking appears across brand strategy too. Rather than inventing entirely new stories, brands increasingly rediscovered assets they already owned. adidas (Entertainment and Entertainment For Music Grand Prix) revived decades of shared culture with Oasis, Moncler (Luxury Grand Prix) reframed warmth through lifelong friendship, and Apple TV (Design Grand Prix) evolved rather than reinvented its identity. The creative breakthrough isn’t always invention. Increasingly, it’s reinterpretation.

 

5. Consumers Become Co-Creators.

Consumers are no longer just viewers, they’re participants, collaborators and at the heart of brands’ marketing moves. Nearly every Engagement Grand Prix asked people to actively shape the experience. Fans scanned football pitches to shop from live broadcasts on Mercado Livre (Outdoor Grand Prix). They transferred progress from counterfeit games into Clash Royale (Entertainment For Gaming Grand Prix). They built their own Super Bowl commercials for Uber Eats (Media Grand Prix). They forwarded WhatsApp voice notes to unlock free Heinekens (Social & Creator Grand Prix). They checked batch numbers to solve the KitKat chocolate heist (PR Grand Prix).

Wisła Kraków calculated every supporter’s “luck score” (Creative Commerce Grand Prix), while Deportivo Municipal literally turned fans and their small businesses into a thousand shirt sponsors (Entertainment For Sport Grand Prix). Even Columbia invited both believers and skeptics to join its impossible expedition (Brand Experience & Activation Grand Prix). Participation is no longer a feature of campaigns, it is the campaign. The audience isn’t simply consuming creativity anymore, they’re producing its value.

 

6. Heritage Is the New Growth Engine.

The most valuable cultural assets weren’t new, they were decades old. Rather than chasing the next trend, many winners built on long-standing emotional relationships. adidas reunited with Oasis to celebrate three decades of shared cultural history (Entertainment and Entertainment For Music Grand Prix). Moncler brought together Al Pacino and Robert De Niro’s lifelong friendship to redefine what warmth means (Luxury Grand Prix). Heineken’s ‘The Pub That Refused to Die’ celebrated the enduring role of local pubs within communities (Creative Strategy Grand Prix). Apple TV refined an existing world famous identity instead of replacing it (Design Grand Prix), while Heinz proved consumers had unknowingly been recognizing its keystone logo for years (Print & Publishing Grand Prix).

This shift was also reflected in the inaugural Creative Brand Award at Cannes Lions, awarded to AB InBev, which recognized the company’s sustained ability to turn brand building into a long-term creative practice rather than a series of isolated campaigns. In an era of endless and saturated content environment, familiarity has become a competitive advantage. Brands are increasingly mining their own history instead of constantly inventing new narratives. Consistency is becoming a creative asset. The strongest brands aren’t starting over every year, they’re extending worlds audiences already recognize.

 

7. Ideas That Stay. 

The biggest winners increasingly behaved less like campaigns and more like long-term products, services and business innovations. BCP’s ‘SOS POS’ (Creative Data Grand Prix) became permanent banking infrastructure. AXA’s ‘Three Words’ (Creative Effectiveness Grand Prix) permanently changed its insurance contracts. Suncorp ‘Haven’ (Dan Wieden Titanium Grand Prix) built resilience tools and global warming proof homes. Wikifarmer (Creative Business Transformation Grand Prix) established a sustainable supply chain for wedding rice. Too Good (Sustainable Development Goals Grand Prix) created a new operating model for dairy farmers. Wisła Kraków (Creative Commerce Grand Prix) turned supporter data into an enduring fan platform. Even Hyundai’s ‘Coquí Alarmed’ (Audio & Radio Grand Prix) became a permanent car feature, rather than a temporary activation.

Compared with recent Cannes Lions editions, there were noticeably fewer one-off stunts and significantly more ideas designed to live beyond the campaign period. The creative industry’s centre of gravity continues to shift, from gimmick communications and one-off stunts towards sustainable and always-on solutions. The most effective advertising increasingly doesn’t look like advertising at all.

 

All the Video Case Studies of the 2026 Cannes Lions Grand Prix

BRAND

• Creative Brand Grand Prix: AB InBev “Creativity At Scale” by Anheuser-Busch InBev, Leuven, Belgium.

 

CLASSIC

• Audio & Radio Grand Prix: Hyundai Puerto Rico – “Coquí Alarmed”, by BBDO Puerto Rico, Guaynabo.

 

• Film Grand Prix: Claude (Anthropic) – “A Time And A Place” (Can I get A Six Pack Quickly? + How Can I communicate Better With My Mum?), by Mother, London.

 

• Outdoor Grand Prix: Mercado Livre – “Field Barcode”, by GUT, Sao Paulo.

 

• Print & Publishing Grand Prix: Heinz Ketchup – “Look Familiar?”, by Rethink, Toronto.

 

CRAFT

• Design Grand Prix: Apple TV – “Rebrand”, by TBWA\ Media Arts Lab, Los Angeles.

 

• Digital Craft Grand Prix: Google – “Project Genie”, by Google Creative Team, Mountain View.

 

• Film Craft Grand Prix: Coinbase – “Your Way Out”, by Isle of Any, New York.

 

• Industry Craft Grand Prix: DeLonghi – “Tiny Coffee Shops”, by LOLA, Madrid.

 

ENGAGEMENT

• Creative B2B Grand Prix: SKF – “The Faroe Islands Space Program”, by NORD, Stockholm.

 

• Creative Data Grand Prix: BCP – “SOS POS”, by Circus Grey, Lima.

 

• Direct Grand Prix: UVA App – “UVA, UVA BOMBÓN”, by De La Cruz Ogilvy, Puerto Rico.

 

• Media Grand Prix: Uber Eats – “Build Your Own Super Bowl Commercial”, by Special US, Los Angeles.

 

• PR Grand Prix: KitKat – “The KitKat Heist”, by Burson London & VML London.

 

• Social & Creator Grand Prix: Heineken – “Could Have Been A Heineken”, by LePub, Milan & Sao Paulo.

 

ENTERTAINMENT

• Entertainment Grand Prix: adidas feat. Oasis – “Original Forever” by Johannes Leonardo, New York.

 

• Entertainment For Gaming Grand Prix: Clash Royale – “Welcome Copycats” by DAVID, New York.

 

• Entertainment For Music Grand Prix: Rosalia feat. Björk, Yves Tumor – “Berghain” by Canada, Barcelona.

 

• Entertainment For Music Grand Prix: adidas feat. Oasis – “Original Forever” by Johannes Leonardo, New York.

 

• Entertainment For Sport Grand Prix: Club Deportivo Municipal – “The Thousand Sponsors Of Muni” by McCann, Lima.

 

EXPERIENCE

• Brand Experience & Activation Grand Prix: Columbia Sportswear – “Expedition Impossible”, by adam&eve\TBWA, London.

 

• Creative Business Transformation Grand Prix: Wikifarmer – “The Wedding Rice”, by McCann, Athens.

 

• Creative Commerce Grand Prix: Wisła Kraków Football Club – “Lucky Fan Index”, by VML Warsaw.

 

• Innovation Grand Prix: adidas – “Supernova Adaptive”, by TBWA\ Canada, Toronto.

 

• Luxury Grand Prix: Moncler – “Warmer Together”, by WeSayHi, Sliema.

 

GOOD

• Grand Prix For Good: Comando Con Venezuela – “600K Network”, by Rainbow Lobster, Mexico City.

 

• Glass Grand Prix: IDOMED – “Nigrum Corpus”, by Artplan, Sao Paulo.

 

• Sustainable Development Goals Grand Prix: Too Good – “Paid Sick Leave For Cows”, by The Partnership Agency, Nairobi.

 

HEALTH

• Lions Health and United Nations Foundation Grand Prix For Good: Caritas – “Vehicle of Hope”, by Differ, Stockholm.

 

• Health & Wellness Grand Prix: The Ordinary – “The Periodic Fable” by Smuggler London and Uncommon Creative Studio London.

 

• Pharma Grand Prix: Novartis – “Relax Your Tight End” by Fallon, Minneapolis.

 

STRATEGY

• Creative Effectiveness Grand Prix: AXA – “Three Words”, by Publicis Conseil, Paris.

 

• Creative Strategy Grand Prix: Heineken – “The Pub That Refused To Die”, To be announced.

 

TITANIUM

• Dan Wieden Titanium Grand Prix: Suncorp Insurance – “Haven”, by Leo Australia, Sydney.