The World’s Most Creative Campaigns of the Year.
Every June, the Cannes Lions International Festival of Creativity brings together the global advertising industry to celebrate the ideas, brands, agencies and creators shaping the future of creativity. Now in its 73rd edition, Cannes Lions 2026 once again shines a spotlight on the campaigns, innovations and creative thinking that are setting new benchmarks across the industry. As thousands of advertisers gather on the Croisette, attention turns to the work earning the festival’s highest distinction: the coveted Grand Prix awards across its many disciplines (see the full “2026 Awards Map” at the end of this article).
Our comprehensive roundup tracks every Grand Prix winner from Cannes Lions 2026, showcasing the campaigns that stood out among the world’s best work. From breakthrough brand platforms and cultural moments to bold uses of technology and craft, these award-winning ideas reveal where creativity is heading next. Discover the campaigns that impressed the juries, sparked conversations across the industry, and established themselves as the creative benchmarks of the year.
All the Grand Prix Winners from Cannes Lions 2026
Below you’ll find a complete overview of the Grand Prix winners from Cannes Lions 2026, followed by detailed case studies exploring the strategy, execution and impact behind each winning campaign. Whether you’re looking for inspiration, industry insights or simply want to see the year’s most celebrated creative work, this collection brings together all the campaigns that reached the top of the Cannes Lions stage.
| CATEGORY | BRAND | CAMPAIGN | AGENCY |
| BRAND | |||
| Creative Brand | AB InBev | Creativity At Scale | AB InBev, Leuven |
| CLASSIC | |||
| Audio & Radio | Hyundai | Coquí Alarmed | BBDO Puerto Rico, Guaynabo |
| Film | . | . | . |
| Outdoor | Mercado Livre | Field Barcode | GUT, Sao Paulo |
| Print & Publishing | Heinz | Look Familiar? | Rethink, Toronto |
| CRAFT | |||
| Design | . | . | . |
| Digital Craft | . | . | . |
| Film Craft | . | . | . |
| Industry Craft | . | . | . |
| ENGAGEMENT | |||
| Creative B2B | SKF | Faroe Space Program | NORD, Stockholm |
| Creative Data | . | . | . |
| Direct | . | . | . |
| Media | . | . | . |
| PR | . | . | . |
| Social & Creator | . | . | . |
| ENTERTAINMENT | |||
| Entertainment | . | . | . |
| Entert. For Gaming | . | . | . |
| Entert. For Music | . | . | . |
| Entert. For Sport | . | . | . |
| EXPERIENCE | |||
| Brand Exp. & Activation | . | . | . |
| Creative Business Transf. | . | . | . |
| Creative Commerce | . | . | . |
| Innovation | . | . | . |
| Luxury | . | . | . |
| GOOD | |||
| Glass | . | . | . |
| Sustainable Dev. Goals | . | . | . |
| HEALTH | |||
| Health & Wellness | The Ordinary | The Periodic Fable | Uncommon C. S., London |
| Pharma | Novartis | Relax Your Tight End | Fallon, Minneapolis |
| BRAND | |||
| STRATEGY | |||
| Creative Effectiveness | . | . | . |
| Creative Strategy | . | . | . |
| TITANIUM | |||
| Dan Wieden Titanium | . | . | . |
Special Awards from the 2026 Cannes Lions
To be announced.
All the Video Case Studies of the 2026 Cannes Lions Grand Prix
BRAND
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Creative Brand Grand Prix: AB InBev “Creativity At Scale” by Anheuser-Busch InBev, Leuven, Belgium.
CLASSIC
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Audio & Radio Grand Prix: Hyundai Puerto Rico “Coquí Alarmed” by BBDO Puerto Rico, Guaynabo.
-
Film Grand Prix: To be announced.
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Outdoor Grand Prix: Mercado Livre “Field Barcode” by GUT, Sao Paulo.
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Print & Publishing Grand Prix: Heinz Ketchup “Look Familiar?” by Rethink, Toronto.
CRAFT
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Design Grand Prix: To be announced.
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Digital Craft Grand Prix: To be announced.
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Film Craft Grand Prix: To be announced.
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Industry Craft Grand Prix: To be announced.
ENGAGEMENT
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Creative B2B Grand Prix: SKF “The Faroe Islands Space Program” by NORD, Stockholm.
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Creative Data Grand Prix: To be announced.
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Direct Grand Prix: To be announced.
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Media Grand Prix: To be announced.
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PR Grand Prix: To be announced.
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Social & Creator Grand Prix: To be announced.
ENTERTAINMENT
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Entertainment Grand Prix: To be announced.
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Entertainment For Gaming Grand Prix: To be announced.
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Entertainment For Music Grand Prix: To be announced.
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Entertainment For Sport Grand Prix: To be announced.
EXPERIENCE
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Brand Experience & Activation Grand Prix: To be announced.
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Creative Business Transformation Grand Prix: To be announced.
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Creative Commerce Grand Prix: To be announced.
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Innovation Grand Prix: To be announced.
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Luxury Grand Prix: To be announced.
GOOD
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Glass Grand Prix: To be announced.
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Sustainable Development Goals Grand Prix: To be announced.
HEALTH
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Health & Wellness Grand Prix: The Ordinary “The Periodic Fable” by Smuggler London and Uncommon Creative Studio London.
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Pharma Grand Prix: Novartis “Relax Your Tight End” by Fallon, Minneapolis.
STRATEGY
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Creative Effectiveness Grand Prix: To be announced.
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Creative Strategy Grand Prix: To be announced.
TITANIUM
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Dan Wieden Titanium Grand Prix: To be announced.
The Cannes Lions 2026 “Awards Map”
Here’s how Cannes Lions structures its awards to celebrate the world’s most creative work during its 73rd edition. The festival is organized into 9 major tracks and 30 disciplines, including one of the industry’s most prestigious honors: the Dan Wieden Titanium Lions.
BRAND. Celebrating the creative engine that makes breakthrough work inevitable, recognizing the systems, culture, leadership, and infrastructure that transform creative potential into sustained competitive advantage.
- Creative Brand
CLASSIC. The big creative idea brought to life through the enduring — yet constantly evolving — fundamentals of image, sound, and storytelling.
- Audio & Radio
- Film
- Outdoor
- Print & Publishing
CRAFT. Celebrating the artistry, skill, talent, and execution required to bring creative ideas to life through exceptional craftsmanship.
- Design
- Digital Craft
- Film Craft
- Industry Craft
ENGAGEMENT. Honoring creativity that captivates audiences at every touchpoint through authentic interaction and meaningful engagement.
- Creative B2B
- Creative Data
- Direct
- Media
- PR
- Social & Creator
ENTERTAINMENT. Celebrating creativity that goes beyond traditional advertising to create authentic branded entertainment that engages audiences and influences culture.
- Entertainment
- Entertainment Lions for Gaming
- Entertainment Lions for Music
- Entertainment Lions for Sport
EXPERIENCE. Recognizing the power of customer journeys, experiences, and interactions that build meaningful relationships between brands and consumers.
- Brand Experience & Activation
- Creative Business Transformation
- Creative Commerce
- Innovation
- Luxury (introduced in 2024)
GOOD. Celebrating creative communications that drive positive change, shift culture, and make a meaningful impact on society.
- Glass: The Lion for Change
- Sustainable Development Goals
HEALTH. Recognizing creativity in one of the world’s most innovative and highly regulated sectors, with the unique ability to improve and change lives.
- Health & Wellness
- Pharma
STRATEGY. Celebrating commercial effectiveness, strategic thinking, and creative problem-solving that drive measurable business growth.
- Creative Effectiveness
- Creative Strategy
TITANIUM. Honoring provocative, boundary-breaking work that points the industry toward new directions and inspires future creativity.
- Dan Wieden Titanium
