One Show 2026: Watch the 26 Grand Prix Winners

New York’s Most Prestigious Advertising Awards.

For more than five decades, The One Club for Creativity has celebrated the very best in advertising, design, innovation, and storytelling through The One Show, one of the industry’s most respected global award programs. The 2026 edition once again brought together the world’s top agencies, brands, production companies, studios, and creative talent during Creative Week in New York City, culminating in the annual One Show ceremony on May 15, 2026.

This year’s competition attracted entries from 69 countries, with winners spanning 57 nations. The global jury awarded 132 Gold Pencils, 162 Silver Pencils, 296 Bronze Pencils, and 747 Merits, reinforcing The One Show’s reputation as one of the ultimate benchmarks for creative excellence worldwide.

All the Grand Prix Winners from The One Show 2026

Here’s the complete overview of this year’s ‘Best of Discipline’ winners and the coveted ‘Best of Show’ recipient. Browse by category, campaign, brand, or agency before diving deeper into the standout case studies below.

The Special Awards from The One Show 2026

Top-ranked winners at The One Show 2026, determined by cumulative points earned across all disciplines, are as follows:

• Agency of the Year: VML New York.
• Independent Agency of the Year: Rethink Toronto.
• Brand-Side Agency of the Year: Apple Marcom, Cupertino.
• Design Firm of the Year: By-Enjoy, Fujian.
• Network of the Year: Ogilvy Group.
• Independent Network of the Year: Rethink.
• Production Company of the Year: Whitecoat, Singapore.
• Music & Sound Company of the Year: Supreme Music, Berlin.
• Brand Parent Company of the Year: Unilever.
• Non-Profit Client of the Year: SickKids Foundation.
• Brand of the Year: Vaseline.

More Special Awards at the bottom of this post.

The Case Studies from The One Show 2026

These campaigns dominated the competition, collecting the multiple honors across disciplines:

• Best Of Show + Health & Wellness Grand Prix + SDG Pencil: AXA – “Three Words” by Publicis Conseil Paris.

• Creator Content Grand Prix + Direct Marketing Grand Prix + Public Relations Grand Prix: Vaseline – “Vaseline Verified” by Ogilvy Singapore.

• Film & Video Grand Prix + Music & Sound Craft Grand Prix: La Unión Newspaper + Articulo 19 – “The Shooting” by Grey México.

• Integrated, Omnichannel Grand Prix + Social Media Grand Prix: Columbia Sportswear – “Expedition Impossible” by adam&eve \ TBWA London, created with Smuggler London.

These campaigns won one ‘Best of Discipline’ (Grand Prix) award each:

• Brand-Side, In-House Grand Prix: The LEGO Group – “LEGO Smart Play” by The LEGO Group Billund, with Cambridge Consultants Cambridge.

• Branded Entertainment Grand Prix: L’Oréal Paris – “The Final Copy of Ilon Specht” by McCann Paris, created with Beauty-Co Lab New York, Breakwater Studios Los Angeles, and Traverse32 New York.

• Creative Effectiveness Grand Prix: Uber Eats — “Football is for Food” by Special US Los Angeles, with PHD and O Positive Films.

• Creative Use of Data Grand Prix: Herconomy – “Breastmilk Money” by Serviceplan Germany Munich.

• Creative Use of Technology Grand Prix: Rakish Entertainment – “Caption with Intention” by Omnicom Chicago, created with Omnicom Production Chicago and Pes Motion Studio Chicago.

• Cultural Driver Grand Prix: Tecate – “Gulf of Mexico Bar” by LePub Mexico, created with Monks México City and Landia Mexico City.

• Design & Branding Grand Prix: GDC Award – “GDC Award 2025 Brand Identity” by By-Enjoy Fujian, created with Graphic Design Association Shenzhen.

• Design in Advertising Grand Prix: British Airways — “Reflections” by Uncommon Creative Studio London.

• Experiential & Immersive Grand Prix: Grindr – “I Wool Survive” by Serviceplan Germany Munich.

• Gaming Grand Prix: La Poste — “Delivered by Tetris” by BETC Paris, created with Prose on Pixels (POP) Paris and GUM Paris.

• The Indies Grand Prix: Coors Light — “Case of the Mondays” by Mischief @ No Fixed Address Brooklyn, created with MJZ.

• Interactive, Online & Mobile Grand Prix: Ziploc (SC Johnson) – “Preserved Promos” by VML New York.

• IP & Product Design Grand Prix: Heralbony – “Beyond Labels” by Heralbony Co., Ltd. Morioka with Dentsu Inc. Tokyo.

• Moving Image Craft & Production Grand Prix: Hornbach – “No Project Without Drama” by Heimat TBWA\ Berlin.

• Out of Home Grand Prix: KitKat – “KitKat Phone Break” by VML Czechia Prague, created with Mindshare Prague and B612 Studio Milan.

• Pharma Grand Prix: Aritium – “PainVisible” by VML Health Spain Madrid, created with VML New York and WideLabs São Paulo.

• Print & Promotional Grand Prix: IKEA – “Wherever Life Goes” by NoA Åkestam Holst Stockholm.

• Radio & Audio-First Grand Prix: OREO – “Name This OREO” by VML New York.

Beyond the Best of Discipline winners…

The One Show 2026 introduced several standout special honors recognizing innovation, long-term partnerships, sustainability, inclusion, and the growing role of AI in creativity.

• The inaugural ‘Members Choice Award’, selected by members of The One Club for Creativity. went to: Anthropic – “A Time And A Place” by Mother London, created with Biscuit Filmworks London and Edelman New York.
• The very first ‘Best Use of TikTok’ award was presented to: Vaseline — “Vaseline Verified” by Ogilvy Singapore.
• The One Show 2026 ‘AI Pioneer Awards’, recognizing individuals, brands, and organizations pushing the boundaries of AI-powered creativity, were awarded to:
  • Organization AI Pioneer: Code and Theory New York – “Welcome to the Golden Age of Creativity”.
  • Organization AI Pioneer (tie): R/GA – “Make Things That Make Things”.
  • Brand AI Pioneer: R/GA Argentina Buenos Aires and NotCo — “Meet Giuseppe”.
• The ‘Creative Marketer Pencil’ honors senior marketers who champion creativity as a core business driver. This year’s winners were:
  • Leandro Barreto for “Vaseline Verified” on behalf of Vaseline.
  • Ano Gogichadze for “Birds Never Forget To Fly” on behalf of PSP.
• The ‘Penta Pencil’, awarded to agencies and brands that have built exceptional creative partnerships over five years: TBWA\Media Arts Lab Los Angeles and Apple, for “A Decade of Partnership and Trust”. 
• Two campaigns shared this year’s ‘Best of Non-Profit’ recognition:
  • SickKids Foundation – “The Count” by FCB Canada (TBWA\Canada) Toronto.
  • Royal Society for Blind Children – “Bedtime Donations” by INNOCEAN Berlin.
• The ‘Fusion Pencil’, the industry’s first global award recognizing work that meaningfully incorporates DEI principles was awarded to Whānau Ora – “The Māori Roll Call” by Motion Sickness Auckland, created with Liquid Studios and Loupe.
• The ‘Green Pencil’, recognizing the year’s most environmentally conscious creative work: Thai Health Promotion Foundation – “Fertilizer 2.5” by Grey Thailand Bangkok, created with Chubcheevit Studio Bangkok and Visionary Group Co., Ltd. Bangkok.
• The ‘Sustainable Development Goals (SDG) Pencil’, created in partnership with the United Nations Office for Partnerships and nonprofit PVBLIC Foundation, the SDG Pencil honors work contributing to a more sustainable future. This year’s winners were:
  • AXA – “Three Words” by Publicis Conseil Paris.
  • Whānau Ora – “The Māori Roll Call” by Motion Sickness Auckland.

For the second consecutive year, the One Show ceremony was hosted by comedian and actor Leslie Jones, best known for her work on Saturday Night Live.

Check out more winning campaigns from the world’s most prestigious advertising festivals: TOP AWARDS 2026