Apple TV – Rebrand: When Human Craft Beats AI And CGI
Apple TV rebranded to drop the "+" from its name and introduced a cinematic visual identity created by TBWAMedia Arts Lab.
The rebrand features physical,...
World Cup 2026: Coaches And Commentators Are The New Ad Stars
For the 2026 World Cup, the idea of a “football star” seems to be expanding far beyond the players themselves.
For years, World Cup...
World Cup 2026: Why Short Films Are Overtaking TV Commercials
For decades, advertising around major sporting events was based on a simple equation: buy as much space as possible and broadcast a 15 or...
Clio Awards 2026: Watch the 20 Grand Prix Winners
The Oscars of the advertising industry.
The Clio Awards, known worldwide for their distinctive statuette trophies, have unveiled their 2026 winners, once again spotlighting outstanding...
Christmas 2025: Watch the 21 Greatest Ads
The very best of the 2025 Xmas commercials.
As I've enjoyed doing every holiday season since 2012, this year again I’m watching ALL the Christmas...
IDOMED – Nigrum Corpus: Dismantle Biases with Science
The “Nigrum Corpus” campaign by IDOMED (Instituto de Educação Médica), created in partnership with Artplan São Paulo, confronts the deep-seated racism within Brazil’s medical system through...
Hyundai – Night Fishing: When the Car is the Hero
Hyundai’s “Night Fishing,” created by Innocean, redefines branded entertainment by transforming the car from a passive product into an active storyteller. Shot entirely using...
Chicago Hearing Society – Caption With Intention: A Revolution for Deaf People
The “Caption with Intention” campaign marks a groundbreaking leap in caption design, born from a collaboration between FCB Chicago, the Chicago Hearing Society, Rakish...
L’Oréal Paris – The Final Copy of Ilon Specht: A Four‑Word Feminist Manifesto
L’Oréal Paris and McCann collaborated with two‑time Oscar-winning filmmaker Ben Proudfoot to produce "The Final Copy of Ilon Specht", a 17‑ to 18‑minute documentary that...
Cannes Lions 2025: Watch ALL the Grand Prix Winners Here
The World's Most Creative Campaigns of the Year.
Each year, the Cannes Lions International Festival of Creativity celebrates the very best in advertising and creative...
