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Case Studies of Advertising Campaigns: our latest posts – LLLLITL
Case Studies

Case Studies

Case studies showcasing innovative communication strategies and successful advertising campaigns. Explore in-depth analyses of how brands effectively engage their audiences, achieve their goals, and set new standards in the industry.

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The “Caption with Intention” campaign marks a groundbreaking leap in caption design, born from a collaboration between FCB Chicago, the Chicago Hearing Society, Rakish...
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L’Oréal Paris and McCann collaborated with two‑time Oscar-winning filmmaker Ben Proudfoot to produce "The Final Copy of Ilon Specht", a 17‑ to 18‑minute documentary that...
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Budweiser's "One Second Ads" campaign, developed by Africa Creative, exemplifies the brand's innovative approach to marketing by leveraging brevity and cultural resonance. The campaign...
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With the eyes of the world on France, the Paris 2024 Olympic Games posed an unprecedented creative opportunity: to design the first-ever Opening Ceremony...
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Launched on Global Herpes Awareness Day (13 October 2024), this public health initiative aimed to dismantle one of New Zealand’s most persistent social taboos. With...
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Vaseline’s latest global activation, “Vaseline Verified,” pivots on the brand’s deep curiosity about how people use Vaseline Jelly in real life. This initiative emerged...
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In Brazil, mixed-breed dogs—affectionately known as "Caramelos"—have long been overlooked in favor of purebreds. To challenge this bias and promote responsible adoption, Pedigree, in...
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In February 2025, IKEA Canada, via agency Rethink, launched a playful late-night activation aimed at insomniacs and restless smartphone users. Between 10 p.m. and 5 a.m.,...
Powerade The Athletes Code Protecting Mental Health in Sportvideo

In 2024, Powerade launched "The Athletes Code", a groundbreaking initiative that embeds a legally binding provision into athlete sponsorship contracts, allowing athletes to pause...
elf beauty so many dicksvideo

In 2024, e.l.f. Beauty launched the bold and provocative “So Many Dicks” campaign to spotlight gender inequality in corporate boardrooms. The campaign's title underscored...