Andrex – Conquer The First School Poo: Fighting a Stigma with Humor
For many children, using the toilet at school can feel uncomfortable or embarrassing.
Andrex research revealed that 76% of UK schoolchildren hold in their...
Heineken – Could Have Been A Heineken: Turning Voice Notes Into Drinks
Voice notes were designed to make communication easier, but they have increasingly become lengthy digital catch-ups that often replace real-life interactions.
Heineken’s global research revealed...
Call of Duty – The Guild: The Game is Already Real
Instead of promoting Black Ops 7 with trailers alone, Activision blurred fiction and reality until audiences began questioning the world around them.
As one of...
Grindr – I Wool Survive: From Hidden Wool to Global Pride
When queer lives were treated as disposable, Grindr reclaimed their story through fashion—making identity visible in the most unexpected place: the runway.
In nature, sexuality...
Tecate – Gulf of Mexico Bar: Protecting a Landmark from Donald Trump
When a digital label tried to erase a piece of Mexican identity, Tecate reclaimed the Gulf of Mexico the only way that matters: by...
IKEA – The Sleeping Spoils: Go to Bed or Get Spoiled
IKEA, a committed advocate for better sleep, takes its message straight into viewers’ favorite shows. Starting at midnight, the brand “hacks” Netflix content to...
The Ring – The 4th Judge: When Boxing Gets Data‑Driven
For over a century, the sport of boxing has relied on three human judges to score fights — a system that has often drawn...
Cadbury – Made To Share: The Witty and Playful Packaging
The “Made to Share” campaign reframes sharing — not as a forced act, but as a spontaneous gesture of generosity.
By launching limited‑edition Cadbury...
Andrex – Get Comfortable: The Toilet Paper Brand that Breaks the Pooping Taboo
The “Get Comfortable” campaign was created to challenge deeply rooted societal taboos around toileting — particularly the shame or embarrassment many feel about using...
UN & Spotify – Sounds Right: Listen to natural soundscapes to support biodiversity
Museum for the United Nations – UN Live and Spotify joined forces in "Sounds Right" to elevate natural soundscapes as credited musical compositions and drive...
