Chicago Hearing Society – Caption With Intention: A Revolution for Deaf People
The “Caption with Intention” campaign marks a groundbreaking leap in caption design, born from a collaboration between FCB Chicago, the Chicago Hearing Society, Rakish...
The Ring – The 4th Judge: When boxing gets data‑driven
For over a century, the sport of boxing has relied on three human judges to score fights — a system that has often drawn...
CeraVe – Michael CeraVe: did the Hollywood star create a skincare brand?
How did CeraVe – a skincare brand developed by dermatologists – win the Super Bowl? By re-writing the Big Game Playbook.
We spread a...
Designing Paris 2024: A Visual Identity Rooted in Paris, Made for the World
How do you reinvent the image of a city that the world already sees as a masterpiece? For the Paris 2024 Olympic and Paralympic...
Frankfurter Allgemeine Zeitung – The 100th Edition: a powerful photo against intolerance
On Holocaust Remembrance Day, January 27, 2024, the Frankfurter Allgemeine Zeitung (F.A.Z.) unveiled the 100th anniversary motif of their esteemed "Brilliant Minds" campaign, captured...
Specsavers – The Misheard Version: Rick Astley trolls a nation
Specsavers’ innovative audiology campaign, featuring a reimagined rendition of Rick Astley’s classic hit, has taken a bold step forward in raising awareness about hearing...
Volkswagen – Sans Émission: turning overnight downtime into media genius
Volkswagen Canada orchestrated a groundbreaking initiative known as "Sans Émission". This innovative project capitalized on the dual meaning of the term in Quebec, leveraging...
Nike – Never Done Evolving: Serena’s career decoded by data
Two days after Serena Williams announced her retirement, Nike released a year-long study in the form of avatars, which showcased her commitment to staying...
Partners Life – The Last Performance: short ads by resurrecting characters
New Zealand life insurance provider, Partners Life, has partnered with Special New Zealand to deliver a disruptive advertising campaign, The Last Performance, challenging Kiwis...
Paris 2024 – Opening Ceremony: Rewriting the Olympic Rulebook
With the eyes of the world on France, the Paris 2024 Olympic Games posed an unprecedented creative opportunity: to design the first-ever Opening Ceremony...
