Dramamine – The Last Barf Bag: a tribute to motion sickness
To commemorate the 75th anniversary of Dramamine, a well-known medication for nausea relief and motion sickness prevention, the brand launched a unique campaign focused...
Laut Gegen Nazis – Rights Against the Right: trademarks against nazi codes
For too long, the Nazi scene has been using codes and abbreviations to bypass bans and spread their racist ideology. They codified "HAKENKREUZ" (Swastika)...
Hunger Station – The Subconscious Order: let your inner appetite decide
Saudi Arabia is experiencing a major digital boom. Numerous new businesses, including several food delivery apps from international giants with substantial budgets, have emerged...
Korean National Police Agency – Knock Knock: the silent emergency call
The Korean National Police Agency's (KNPA) 'Knock Knock' campaign introduces an inclusive police emergency call solution for people in a situation where they cannot...
Penny – Price Packs: Visibility Meets Value on Shelves
German discount grocer Penny has launched the innovative "Price Packs" campaign to emphasize its commitment to affordability in a highly competitive market dominated by...
Penny – The Wish: how a simple question moved Germany
"What do you really want for Christmas?" is the question asked in PENNY’s festive spot conceived and realised by Serviceplan Munich. The ad has...
AnNahar – The Elections Edition: how saving ink and paper saved Lebanon’s elections
For the first time in nearly 90 years the AnNahar publication ceased print so it could donate a day’s worth of ink and paper...
JCDecaux – Meet Marina Prieto: a woman’s Instagram photos take over Madrid’s subway stations
A few months ago, Madrid woke up with a question: who is Marina Prieto? That's what thousands of Spaniards asked when they came across...
Samsung – “iTest”: a smart hack to make iPhone users switch
Samsung has infiltrated iPhones with a Galaxy handset emulator. Samsung created a web app that turns Apple's iPhones into Galaxy handsets, achieving 10 million...
36 Months: A Great Initiative to Raise the Minimum Age of Social Media
95% of 13-17 year olds globally are on social media. Deteriorating mental health in teenagers, driven by social media overexposure, is one of the...
