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Case Studies

Case Studies

Case studies showcasing innovative communication strategies and successful advertising campaigns. Explore in-depth analyses of how brands effectively engage their audiences, achieve their goals, and set new standards in the industry.

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The rising cost of food is hitting Canadians hard. With prices up 10.4% in the past year alone, many families are making do with...
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"What do you really want for Christmas?" is the question asked in PENNY’s festive spot conceived and realised by Serviceplan Munich. The ad has...
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Girls Who Code create "DojaCode" in collaboration with Doja Cat: an interactive music video experience for the rapper's hit single called "Woman". The global...
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Mastercard views Financial Inclusion not only as a core aspect of its brand identity but also as a fundamental business strategy. By expanding access...
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For the first time in nearly 90 years the AnNahar publication ceased print so it could donate a day’s worth of ink and paper...
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France Women's National Football Team like you’ve never seen it before. Ahead of the world's most important international competition in women football, Orange (French...
Thighstopvideo

In 2021, the US faced an unprecedented shortage in wings, meaning restaurants like Wingstop had a tough challenge in front of them: what do...
partners-life-the-last-performancevideo

New Zealand life insurance provider, Partners Life, has partnered with Special New Zealand to deliver a disruptive advertising campaign, The Last Performance, challenging Kiwis...
Powerade The Athletes Code Protecting Mental Health in Sportvideo

In 2024, Powerade launched "The Athletes Code", a groundbreaking initiative that embeds a legally binding provision into athlete sponsorship contracts, allowing athletes to pause...
one-second-ads-budweiservideo

Budweiser's "One Second Ads" campaign, developed by Africa Creative, exemplifies the brand's innovative approach to marketing by leveraging brevity and cultural resonance. The campaign...