DEGIRO and UN Women – Pink Chip: invest in proof, not bias
Invest in proof, not bias. Pink Chip is changing the business world with data on women leadership. The business landscape is changing as women...
British Airways – A British Original: a minimalistic campaign made of 500 ads
British Airways launched a groundbreaking multi-channel campaign called A British Original, which celebrates British Airways’ people, its customers, and the nation.
The campaign explores...
Laut Gegen Nazis – Rights Against the Right: trademarks against nazi codes
For too long, the Nazi scene has been using codes and abbreviations to bypass bans and spread their racist ideology. They codified "HAKENKREUZ" (Swastika)...
Wingstop – Thighstop: hacking its own brand to boost chicken thighs
In 2021, the US faced an unprecedented shortage in wings, meaning restaurants like Wingstop had a tough challenge in front of them: what do...
CeraVe – Michael CeraVe: did the Hollywood star create a skincare brand?
How did CeraVe – a skincare brand developed by dermatologists – win the Super Bowl? By re-writing the Big Game Playbook.
We spread a...
Google Android – iPager: putting Apple’s outdated messaging tech in the spotlight
iPager was an Android campaign with the goal of educating consumers and flipping the narrative around the ‘green bubbles’ in the U.S. by pressuring...
Samsung – Flipvertising: the reverse targeting
Flipvertising managed to resonate with ad-sceptical millennials and Gen Z. To launch the new Samsung Galaxy Z Flip4, CHEP used an innovative approach to...
Dole and Ananas Anam – “Piñatex” (case study)
Every year over 2.5 million tons of pineapple are grown in the Philippines. While the fruit is packaged to feed people all over the...
Girls Who Code – “DojaCode”: Doja Cat inspires the coders of tomorrow
Girls Who Code create "DojaCode" in collaboration with Doja Cat: an interactive music video experience for the rapper's hit single called "Woman". The global...
Penny – The Wish: how a simple question moved Germany
"What do you really want for Christmas?" is the question asked in PENNY’s festive spot conceived and realised by Serviceplan Munich. The ad has...
