Rimas Music – Tracking Bad Bunny: A Tracklist as GPS Locations
The “Tracking Bad Bunny” campaign by Rimas Music and DDB Latina in Puerto Rico turned public spaces into dynamic brand stages by seamlessly blending outdoor media with cultural...
Wingstop – Thighstop: hacking its own brand to boost chicken thighs
In 2021, the US faced an unprecedented shortage in wings, meaning restaurants like Wingstop had a tough challenge in front of them: what do...
Andrex – Conquer The First School Poo: Fighting a Stigma with Humor
For many children, using the toilet at school can feel uncomfortable or embarrassing.
Andrex research revealed that 76% of UK schoolchildren hold in their...
Oreo – Cheat Cookies: when snacking boosts gaming
To bring more playfulness into the world and make gaming more fun for everyone, the world’s number one cookie*, OREO, and international gaming giant,...
Heinz – Hidden Spots: reconciling gaming and snacking
Ketchup brand Heinz partners with streamers to find "safe spaces" for gamers to snack in 'Call of Duty: Warzone'. For gamers, it’s hard to...
Dramamine – The Last Barf Bag: a tribute to motion sickness
To commemorate the 75th anniversary of Dramamine, a well-known medication for nausea relief and motion sickness prevention, the brand launched a unique campaign focused...
Andrex – Get Comfortable: The Toilet Paper Brand that Breaks the Pooping Taboo
The “Get Comfortable” campaign was created to challenge deeply rooted societal taboos around toileting — particularly the shame or embarrassment many feel about using...
Novartis – Relax Your Tight End: A Hilarious Campaign For Prostate Cancer Screening
Prostate cancer is the most commonly diagnosed cancer and the second leading cause of cancer-related death among men in the United States. While early...
ASICS – The Undropped Kit: Co-Creating A New PE Kit With Young Girls
In the UK, 64% of girls stop participating in sport before the age of 16, with significant consequences for both their physical and mental...
Suncorp – Haven: The Insurance Building Storm-Resistant Houses
While insurance provides financial recovery, it does little to prevent damage in the first place.
Australia is one of the most disaster-prone countries in...
