Coors Light – Coors Lights Out: a marketing home run
Coors Light has transformed a viral baseball moment into a commemorative keepsake. In a collaboration with Rethink, Coors Light has seized upon a viral...
Designing Paris 2024: A Visual Identity Rooted in Paris, Made for the World
How do you reinvent the image of a city that the world already sees as a masterpiece? For the Paris 2024 Olympic and Paralympic...
Dole and Ananas Anam – “Piñatex” (case study)
Every year over 2.5 million tons of pineapple are grown in the Philippines. While the fruit is packaged to feed people all over the...
Nike – NikeSync: women can now sync their training to their menstrual cycle
"The first-ever cycle syncing training collection", available on the Nike Training Club App. A digital platform resource showing women how to harness the power...
Penny – The Wish: how a simple question moved Germany
"What do you really want for Christmas?" is the question asked in PENNY’s festive spot conceived and realised by Serviceplan Munich. The ad has...
Decathlon – The Breakaway: prisoners escape their everyday thanks to cycling
In a maximum security prison in Oudenaarde (Belgium), Decathlon launched the first eCycling team for prisoners. The unique partnership saw Decathlon provide prisoners with...
Samsung – Flipvertising: the reverse targeting
Flipvertising managed to resonate with ad-sceptical millennials and Gen Z. To launch the new Samsung Galaxy Z Flip4, CHEP used an innovative approach to...
Mastercard – Where to Settle: helping refugees find a place
Mastercard views Financial Inclusion not only as a core aspect of its brand identity but also as a fundamental business strategy. By expanding access...
Vow – Mammoth Meatball: innovating for a meatless world
Prehistoric meat doesn’t sound all that appetising, but it certainly is attention-grabbing. And that’s why Australian cultured meat startup Vow decided to turn the...
DoorDash – DoorDash All The Ads: turning every Super Bowl ad into a delivery
The world knows DoorDash for restaurant delivery, but with their new brand platform, Your Door to More, we wanted to showcase their ability to...
