Sapeurs-Pompiers – FireCatchers: Streaming Fights Wildfires
Wildfires are becoming more frequent and destructive across France, and the first minutes after ignition are often the most critical. While hundreds of surveillance...
Heineken – Tocayos: A Namesake Franchise Against Giants
In Spain, neighbourhood bars are far more than places to eat and drink.
They are cultural institutions where communities gather, friendships are built, and...
Vaseline – Vaseline Originals: Turning User Hacks Into Official Products
With more than 3.5 million Vaseline hack-related posts shared globally, the brand saw an opportunity to celebrate the people who inspired some of its...
Comando Con Venezuela – 600K Network: QR Codes To Protect Democracy
If citizens could capture and verify those records independently, they could create an alternative source of truth beyond the control of the electoral authority.
Ahead...
Suncorp – Haven: The Insurance Building Storm-Resistant Houses
While insurance provides financial recovery, it does little to prevent damage in the first place.
Australia is one of the most disaster-prone countries in...
Sea Cleaners & JCDecaux – Reverse Media: Reframing Branded Litter As Negative Impressions
For decades, brands have carefully built visibility through media investment, but an unintended form of media has been growing in parallel: branded litter.
Every...
ASICS – The Undropped Kit: Co-Creating A New PE Kit With Young Girls
In the UK, 64% of girls stop participating in sport before the age of 16, with significant consequences for both their physical and mental...
Oreo – The Oreo Cows: Unusual Celebration Of The Milk-Dunking Ritual
Oreo identified an opportunity to reconnect with a tradition in a way that felt both unexpected and authentically local, reinforcing the emotional bond between...
BCP – SOS POS: Countering Phone Theft With Terminal Payments
While banks provide emergency hotlines to block accounts, these solutions depend on the very thing that has just been stolen: the customer’s phone.
In Peru,...
Columbia – Expedition Impossible: Challenging Flat Earthers to Find the Edge of the World
To prove its gear can survive anywhere, Columbia launched a tongue-in-cheek challenge daring flat earthers to locate the planet’s edge — and promised them...
