The world’s leading festival of creative excellence.
Cannes Lions, the global benchmark for creative advertising and marketing communications, returns to the French Riviera for its 73rd edition. Every year, the festival honors the industry’s most innovative and influential ideas, celebrating the campaigns that shape the future of creativity and redefine the standards of modern marketing.
The 2026 edition is shaping up to be as competitive as ever. Brands, agencies, and creative companies from around the world are competing with their most ambitious work. As a point of reference, nearly 26,900 entries were submitted in 2025 across the festival’s 30 disciplines, ranging from Film and Print to Social & Creator, Creative Commerce, and Innovation. To help navigate this vast ecosystem of awards, you’ll find the “Cannes Lions Awards Map 2026” at the end of this article.
As an advertiser based in Amsterdam I keep a close eye on the Dutch advertising industry and the work developed in the country. Therefore below you will find the ranking of Dutch agencies and a detailed list of advertising campaigns from the Netherlands that have been shortlisted and/or awarded at Cannes Lions 2026. This article is updated daily as new shortlists and winners are announced. Hiep hiep hoera!
Dutch Agencies Ranking at Cannes Lions 2026
Last update: June 20, 2026 – 08:00 AM.
Based on the first three shortlist announcements, the Netherlands has secured its first appearance on the Cannes Lions 2026 scoreboard. The first Lions are set to be awarded on June 22, fingers crossed.
| AGENCY | POINTS | GP | GOLD | SILVER | BRONZE | Shortlists | |
| 1. | Publicis Amsterdam | 1 pt | . | . | . | . | 1 |
| TOTAL | 1 pt | . | . | . | . | 1 |
Official Cannes Lions 2026 scoring system: Titanium Grand Prix and Creative Effectiveness Grand Prix = 35 points; Grand Prix = 30 points; Titanium Lion = 30 points; Gold = 15 points; Silver = 7 points; Bronze = 3 points; Shortlist = 1 point (if a shortlist wins an award, the shortlist point is no longer counted). A maximum of 10 shortlist points can be awarded to a single agency.
Dutch Campaigns Shortlisted at Cannes Lions 2026
Last update: June 20, 2026 – 08:00 AM.
Shortlists announced: 3 out of 30 categories. So far, Dutch agencies and brands have earned the following shortlist:
- EXPERIENCE: Innovation (1 shortlist out of 18).
- GOOD : Glass (0 shortlist sur 17).
- TITANIUM: Dan Wieden Titanium (0 shortlist sur 18).
| AGENCY | BRAND | CAMPAIGN | SHORTLIST |
| Publicis Amsterdam | Renault | Utrecht Energized | 1x Innovation |
Cannes Lions 2026 Shortlists & Awards Schedule
- Thursday, June 11 – Shortlists: Glass: The Lion for Change, Innovation, Dan Wieden Titanium.
- Saturday, June 20 – Shortlists: Audio & Radio, Creative B2B, Creative Brand, Health & Wellness, Outdoor, Pharma, Print & Publishing.
- Sunday, June 21 – Shortlists: Design, Digital Craft, Direct, Entertainment, Entertainment Lions for Gaming, Entertainment Lions for Music, Entertainment Lions for Sport, Film Craft, Industry Craft, Media, PR, Social & Creator.
- Monday, June 22 – Shortlists: Brand Experience & Activation, Creative Data. Awards: Audio & Radio, Creative B2B, Creative Brand, Health & Wellness, Outdoor, Pharma, Print & Publishing.
- Tuesday, June 23 – Shortlists: Creative Business Transformation, Creative Commerce, Creative Effectiveness, Creative Strategy, Film, Luxury. Awards: Design, Digital Craft, Entertainment, Entertainment Lions for Gaming, Entertainment Lions for Music, Entertainment Lions for Sport, Film Craft, Industry Craft.
- Wednesday, June 24 – Shortlists: Sustainable Development Goals. Awards: Creative Data, Direct, Media, PR, Social & Creator.
- Thursday, June 25 – Awards: Brand Experience & Activation, Creative Business Transformation, Creative Commerce, Creative Effectiveness, Creative Strategy, Innovation, Luxury.
- Friday, June 26 – Awards: Film, Glass: The Lion for Change, Sustainable Development Goals, Dan Wieden Titanium.
The Cannes Lions 2026 “Awards Map”
Here’s how Cannes Lions structures its awards to celebrate the world’s most creative work during its 73rd edition. The festival is organized into 9 major tracks and 30 disciplines, including one of the industry’s most prestigious honors: the Dan Wieden Titanium Lions.
BRAND. Celebrating the creative engine that makes breakthrough work inevitable, recognizing the systems, culture, leadership, and infrastructure that transform creative potential into sustained competitive advantage.
- Creative Brand
CLASSIC. The big creative idea brought to life through the enduring — yet constantly evolving — fundamentals of image, sound, and storytelling.
- Audio & Radio
- Film
- Outdoor
- Print & Publishing
CRAFT. Celebrating the artistry, skill, talent, and execution required to bring creative ideas to life through exceptional craftsmanship.
- Design
- Digital Craft
- Film Craft
- Industry Craft
ENGAGEMENT. Honoring creativity that captivates audiences at every touchpoint through authentic interaction and meaningful engagement.
- Creative B2B
- Creative Data
- Direct
- Media
- PR
- Social & Creator
ENTERTAINMENT. Celebrating creativity that goes beyond traditional advertising to create authentic branded entertainment that engages audiences and influences culture.
- Entertainment
- Entertainment Lions for Gaming
- Entertainment Lions for Music
- Entertainment Lions for Sport
EXPERIENCE. Recognizing the power of customer journeys, experiences, and interactions that build meaningful relationships between brands and consumers.
- Brand Experience & Activation
- Creative Business Transformation
- Creative Commerce
- Innovation
- Luxury (introduced in 2024)
GOOD. Celebrating creative communications that drive positive change, shift culture, and make a meaningful impact on society.
- Glass: The Lion for Change
- Sustainable Development Goals
HEALTH. Recognizing creativity in one of the world’s most innovative and highly regulated sectors, with the unique ability to improve and change lives.
- Health & Wellness
- Pharma
STRATEGY. Celebrating commercial effectiveness, strategic thinking, and creative problem-solving that drive measurable business growth.
- Creative Effectiveness
- Creative Strategy
TITANIUM. Honoring provocative, boundary-breaking work that points the industry toward new directions and inspires future creativity.
- Dan Wieden Titanium
