The world’s leading festival of creative excellence.
Cannes Lions, the global benchmark for creative advertising and marketing communications, returns to the French Riviera for its 73rd edition. Every year, the festival honors the industry’s most innovative and influential ideas, celebrating the campaigns that shape the future of creativity and redefine the standards of modern marketing.
The 2026 edition is shaping up to be as competitive as ever. Brands, agencies, and creative companies from around the world are competing with their most ambitious work. This year, jurors will review 20,050 entries (a 25.46% decrease compared to the 26,900 submissions in 2025) across the festival’s 30 disciplines, ranging from Film and Print to Social & Creator, Creative Commerce, and Innovation. To help navigate this vast ecosystem of awards, you’ll find the “Cannes Lions Awards Map 2026” at the end of this article.
As an advertiser based in Amsterdam I keep a close eye on the Dutch advertising industry and the work developed in the country. Therefore below you will find the ranking of Dutch agencies and a detailed list of advertising campaigns from the Netherlands that have been shortlisted and/or awarded at Cannes Lions 2026. This article is updated daily as new shortlists and winners are announced. Hiep hiep hoera!
Dutch Agencies Ranking at Cannes Lions 2026
Last update: Friday June 26, 2026 – 09:00 PM. Complete and final.
Based on the 31 shortlist announcements and 31 discipline winners announcements (out of 31 categories in total, full details below), creative agencies from the Netherlands, all based in Amsterdam, have secured 95 points at the Cannes Lions 2026.
| AGENCY | POINTS | GP | GOLD | SILVER | BRONZE | Shortlists | |
| 1. | Ogilvy Amsterdam | 25 pts | . | . | 2 | . | 9 |
| 2. | Wieden+Kennedy Amsterdam | 23 pts | . | 1 | . | . | 4 |
| 3. | Publicis Amsterdam | 20 pts | . | 1 | . | . | 1 |
| 4. | GUT Amsterdam | 18 pts | . | . | 1 | 1 | 5 |
| 5. | Dentsu Creative Amsterdam | 3 pts | . | . | . | . | 3 |
| 6. | VML, Amsterdam | 2 pts | . | . | . | . | 2 |
| 7. | 72andSunny Amsterdam | 1 pt | . | . | . | . | 1 |
| –. | Havas Lemz Amsterdam | 1 pt | . | . | . | . | 1 |
| –. | N=5 Amsterdam | 1 pt | . | . | . | . | 1 |
| –. | Polaroid Amsterdam | 1 pt | . | . | . | . | 1 |
| –. | The Family Amsterdam | 1 pt | . | . | . | . | 1 |
| –. | Wink Amsterdam | 1 pt | . | . | . | . | 1 |
| TOTAL | 98 pts | . | 2 | 3 | 1 | 30 |
The new official Cannes Lions 2026 points system: Titanium Grand Prix and Creative Effectiveness Grand Prix = 50 points; Grand Prix = 40 points; Titanium Lion = 40 points; Gold = 20 points; Silver = 10 points; Bronze = 5 points; Shortlist = 1 point (if a shortlisted entry wins an award, the shortlist point no longer counts). Shortlists can contribute a maximum of 10 points to any one agency.
The previous official Cannes Lions points system: Titanium Grand Prix and Creative Effectiveness Grand Prix = 35 points; Grand Prix = 30 points; Titanium Lion = 30 points; Gold = 15 points; Silver = 7 points; Bronze = 3 points; Shortlist = 1 point (if a shortlisted entry wins an award, the shortlist point no longer counts). Shortlists can contribute a maximum of 10 points to any one agency.
Dutch Campaigns Awarded at Cannes Lions 2026
Last update: Friday June 26, 2026 – 09:00 PM. Complete and final.
GUT Amsterdam, Ogilvy Amsterdam, Publicis Amsterdam and Wieden+Kennedy Amsterdam are the only 3 Dutch agencies awarded at the 2026 Cannes Lions. Together they have received 2 Gold Lions, 3 Silver Lions and 1 Bronze Lion. The agencies’ great work for beer brands Amstel and Stella Artois, as well as for LEGO, Loods 5, and Renault, has been recognized by the jurors of the Design, Innovation, Outdoor, Print & Publishing, and Social & Creator categories.
| AGENCY | BRAND | CAMPAIGN | SHORTLIST |
| GUT Amsterdam | Stella Artois | Dressed For Wimbledon | 1 Silver, 1 Bronze in Design |
| Ogilvy Amsterdam | Amstel | Los Campeones… | 1 Silver in Print |
| Loods 5 | Showroom On Ice | 1 Silver in Outdoor | |
| Publicis Amsterdam | Renault | Utrecht Energized | 1 Gold in Innovation |
| Wieden+Kennedy Amsterdam | LEGO | Everyone Wants A Piece | 1 Gold in Social & Creator |
Dutch Campaigns Shortlisted at Cannes Lions 2026
Last update: Tuesday June 23, 2026 – 09:00 AM. Complete and final.
Shortlists announced: 31 out of 31. As all shortlists have been revealed, the Dutch shortlists recap at Cannes Lions 2026 counts 12 Dutch creative agencies, who have secured 30 shortlists for their work on 15 different campaigns, created for 15 different brands.
- BRAND: Creative Brand (0 shortlist out of 10).
- CLASSIC: Audio & Radio (0 shortlist out of 51) ; Film (0 shortlist out of 149) ; Outdoor (5 shortlists out of 135) ; Print & Publishing (4 shortlists out of 56).
- CRAFT: Design (3 shortlists out of 81) ; Digital Craft (0 shortlist out of 39) ; Film Craft (1 shortlist out of 147) ; Industry Craft (0 shortlist out of 62).
- ENGAGEMENT: Creative B2B (0 shortlist out of 37) ; Creative Data (0 shortlist out of 39) ; Direct (1 shortlist out of 127) ; Media (3 shortlists out of 141) ; PR (1 shortlist out of 113) ; Social & Creator (3 shortlists out of 159).
- ENTERTAINMENT: Entertainment (2 shortlists out of 62) ; Entertainment For Gaming (0 shortlist out of 20) ; Entertainment For Music (0 shortlist out of 34) ; Entertainment For Sport (2 shortlists out of 70).
- EXPERIENCE: Brand Experience & Activation (2 shortlists out of 158) ; Creative Business Transformation (0 shortlist out of 20) ; Creative Commerce (0 shortlist out of 41) ; Innovation (1 shortlist out of 18) ; Luxury (0 shortlist out of 13).
- GOOD: Glass (0 shortlist out of 17) ; Sustainable Development Goals (0 shortlist out of 28).
- HEALTH: Health & Wellness (1 shortlist out of 96) ; Pharma (1 shortlist out of 23).
- STRATEGY: Creative Effectiveness (0 shortlist out of 21) ; Creative Strategy (0 shortlist out of 99).
- TITANIUM: Dan Wieden Titanium (0 shortlist out of 18).
| AGENCY | BRAND | CAMPAIGN | SHORTLIST |
| 72andSunny Amsterdam | E.L.F. Cosmetics | Melisa | 1x Entertainment |
| Dentsu Creative Amsterdam | KPN | Everyone Except | 1x Film Craft |
| 1x Health & W. | |||
| 1x Media | |||
| GUT Amsterdam | Stella Artois | Dressed For Wimbledon | 2x Design |
| 1x Direct | |||
| NYX & Netflix | The Class in Unapologetics | 1x Entertainment | |
| 1x Media | |||
| Havas Lemz Amsterdam | Denk Vooruit | The Netherlands Goes Dark | 1x Media |
| N=5 Amsterdam | 113 Foundation | Lessons For Life | 1x PR |
| Ogilvy Amsterdam | Amstel | Los Campeones… | 3x Outdoor |
| 3x Print | |||
| Shot Without Permission | 1x Brand Exp. | ||
| 1x Print | |||
| Loods 5 | Showroom On Ice | 1x Outdoor | |
| Polaroid Amsterdam | Polaroid | Flip Campaign | 1x Outdoor |
| Publicis Amsterdam | Renault | Utrecht Energized | 1x Innovation |
| The Family Amsterdam | Chiesi Pharma. | The Sound of COPD | 1x Pharma |
| VML Amsterdam | KitKat | Slooowest Vending Machine | 1x Brand Exp. |
| 1x Design | |||
| Wieden+Kennedy Amsterdam | Lego | Everyone Wants A Piece | 1x Ent. Sport |
| 3x Social & C. | |||
| Wink Amsterdam | Corona | Time Cero | 1x Ent. Sport |
Cannes Lions 2026: The TOP 3 Most Shortlisted Dutch Campaigns
1. Amstel – “’Los Campeones’ Restaurant, ‘Lo De Facu’ Pub’, ‘La Guitarrita’ Bar” by Ogilvy Amsterdam.
6 shortlists: 3x Outdoor, 3x Print.
2. Lego – “Everyone Wants A Piece” by Wieden+Kennedy, Amsterdam.
4 shortlists: 1x Ent. Sport, 3x Social & C.
3. KPN – “Everyone Except” by Dentsu Creative Amsterdam.
3 shortlists : 1x Film Craft, 1x Health & W., 1x Media.
–. Stella Artois – “Dressed For Wimbledon” by GUT, Amsterdam.
3 shortlists: 2x Design, 1x Direct.
Other shortlisted work:
Cannes Lions 2026 Shortlists & Awards Schedule
- Thursday, June 11 – Shortlists: Glass: The Lion for Change, Innovation, Dan Wieden Titanium.
- Saturday, June 20 – Shortlists: Audio & Radio, Creative B2B, Creative Brand, Health & Wellness, Outdoor, Pharma, Print & Publishing.
- Sunday, June 21 – Shortlists: Design, Digital Craft, Direct, Entertainment, Entertainment Lions for Gaming, Entertainment Lions for Music, Entertainment Lions for Sport, Film Craft, Industry Craft, Media, PR, Social & Creator.
- Monday, June 22 – Shortlists: Brand Experience & Activation, Creative Data. Awards: Audio & Radio, Creative B2B, Creative Brand, Health & Wellness, Outdoor, Pharma, Print & Publishing.
- Tuesday, June 23 – Shortlists: Creative Business Transformation, Creative Commerce, Creative Effectiveness, Creative Strategy, Luxury. Awards: Design, Digital Craft, Entertainment, Entertainment Lions for Gaming, Entertainment Lions for Music, Entertainment Lions for Sport, Film Craft, Industry Craft.
- Wednesday, June 24 – Shortlists: Film, Sustainable Development Goals. Awards: Creative Data, Direct, Media, PR, Social & Creator.
- Thursday, June 25 – Awards: Brand Experience & Activation, Creative Business Transformation, Creative Commerce, Creative Effectiveness, Creative Strategy, Innovation, Luxury.
- Friday, June 26 – Awards: Film, Glass: The Lion for Change, Sustainable Development Goals, Dan Wieden Titanium.
The Cannes Lions 2026 “Awards Map”
Here’s how Cannes Lions structures its awards to celebrate the world’s most creative work during its 73rd edition. The festival is organized into 9 major tracks and 30 disciplines, including one of the industry’s most prestigious honors: the Dan Wieden Titanium Lions.
BRAND. Celebrating the creative engine that makes breakthrough work inevitable, recognizing the systems, culture, leadership, and infrastructure that transform creative potential into sustained competitive advantage.
- Creative Brand
CLASSIC. The big creative idea brought to life through the enduring — yet constantly evolving — fundamentals of image, sound, and storytelling.
- Audio & Radio
- Film
- Outdoor
- Print & Publishing
CRAFT. Celebrating the artistry, skill, talent, and execution required to bring creative ideas to life through exceptional craftsmanship.
- Design
- Digital Craft
- Film Craft
- Industry Craft
ENGAGEMENT. Honoring creativity that captivates audiences at every touchpoint through authentic interaction and meaningful engagement.
- Creative B2B
- Creative Data
- Direct
- Media
- PR
- Social & Creator
ENTERTAINMENT. Celebrating creativity that goes beyond traditional advertising to create authentic branded entertainment that engages audiences and influences culture.
- Entertainment
- Entertainment Lions for Gaming
- Entertainment Lions for Music
- Entertainment Lions for Sport
EXPERIENCE. Recognizing the power of customer journeys, experiences, and interactions that build meaningful relationships between brands and consumers.
- Brand Experience & Activation
- Creative Business Transformation
- Creative Commerce
- Innovation
- Luxury (introduced in 2024)
GOOD. Celebrating creative communications that drive positive change, shift culture, and make a meaningful impact on society.
- Glass: The Lion for Change
- Sustainable Development Goals
HEALTH. Recognizing creativity in one of the world’s most innovative and highly regulated sectors, with the unique ability to improve and change lives.
- Health & Wellness
- Pharma
STRATEGY. Celebrating commercial effectiveness, strategic thinking, and creative problem-solving that drive measurable business growth.
- Creative Effectiveness
- Creative Strategy
TITANIUM. Honoring provocative, boundary-breaking work that points the industry toward new directions and inspires future creativity.
- Dan Wieden Titanium
