Mercado Livre – Field Barcode: The First Scannable Football Field
Football is one of the few things that unites millions of Brazilians at the same time. Every weekend, fans spend hours watching matches, analysing...
Cannes Lions 2026: Watch ALL the Grand Prix Winners
The World's Most Creative Campaigns of the Year.
Every June, the Cannes Lions International Festival of Creativity brings together the global advertising industry to celebrate...
Cannes Lions 2026: The 18 Campaigns Shortlisted for Titanium
The Ultimate Benchmark of Creative Bravery.
Every year, the Cannes Lions International Festival of Creativity celebrates the ideas pushing our industry forward. Among all the...
Comando Con Venezuela – 600K Network: QR Codes To Protect Democracy
If citizens could capture and verify those records independently, they could create an alternative source of truth beyond the control of the electoral authority.
Ahead...
Suncorp – Haven: The Insurance Building Storm-Resistant Houses
While insurance provides financial recovery, it does little to prevent damage in the first place.
Australia is one of the most disaster-prone countries in...
Sea Cleaners & JCDecaux – Reverse Media: Reframing Branded Litter As Negative Impressions
For decades, brands have carefully built visibility through media investment, but an unintended form of media has been growing in parallel: branded litter.
Every...
ASICS – The Undropped Kit: Co-Creating A New PE Kit With Young Girls
In the UK, 64% of girls stop participating in sport before the age of 16, with significant consequences for both their physical and mental...
BCP – SOS POS: Countering Phone Theft With Terminal Payments
While banks provide emergency hotlines to block accounts, these solutions depend on the very thing that has just been stolen: the customer’s phone.
In Peru,...
Heineken – Could Have Been A Heineken: Turning Voice Notes Into Drinks
Voice notes were designed to make communication easier, but they have increasingly become lengthy digital catch-ups that often replace real-life interactions.
Heineken’s global research revealed...
Call of Duty – The Guild: The Game is Already Real
Instead of promoting Black Ops 7 with trailers alone, Activision blurred fiction and reality until audiences began questioning the world around them.
As one of...
