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Data

All the news related to data in communication. Additionally, all the advertising campaigns that creatively integrate data into their strategy.

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The top campaigns of the year.  The Cannes Lions 2023 are just around the corner, and the Titanium category just revealed its shortlist, one of...
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Tendances et chiffres clés des jobs dans la pub.  Le cabinet de recrutement PageGroup vient de publier une riche étude sur les salaires de très...
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Le marché de emploi dans la publicité est en difficulté mais oui, certaines agences recrutent.  Découvrez dans cet article le TOP 9 des agences de communication françaises...
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Le meilleur de la créativité, selon les journalistes. Les Epica Awards 2018 ont reçu 4.020 inscriptions de la part de 69 pays, soit +20% par...
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The World's Most Creative Campaigns of the Year.  Each year, the Cannes Lions International Festival of Creativity celebrates the very best in advertising and creative...
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Vaseline’s latest global activation, “Vaseline Verified,” pivots on the brand’s deep curiosity about how people use Vaseline Jelly in real life. This initiative emerged...
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The very best of European advertising company.  Nicknamed "the Cannes Lions of Europe", the Eurobest are in fact the continental equivalent of the prestigious Cannes...
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Les crayons les plus convoités. Festival anglais historique et prestigieux, les D&AD (alias "Design & Art Direction") sont un des festivals les plus exigeants :...
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To mark 20 years of advocating for Real Beauty, Dove launched a campaign addressing a new threat to authentic representation: the influence of AI-generated...
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In Brazil, 65% of households continue to use appliances that are more than 25 years old, leading to significantly higher energy consumption. These outdated...