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All the news related to data in communication. Additionally, all the advertising campaigns that creatively integrate data into their strategy.

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Le quotidien des DA, quantifié avec humour. Dans la communication, il n'est pas toujours facile d'expliquer son métier. Pour simplifier les choses et nous faire rire,...
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When a digital label tried to erase a piece of Mexican identity, Tecate reclaimed the Gulf of Mexico the only way that matters: by...
KitKat The KitKat Heist case studyvideo

Most brands treat crises as something to hide. But in today's media environment, unusual real-world events can generate more attention than even the largest...
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Le festival des crayons métalliques. À l'instar des ADC 2021 et des D&AD 2021, l'édition 2021 du festival publicitaire des One Show (New York) a également...
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Les crayons les plus convoités. Festival anglais historique et prestigieux, les D&AD (alias "Design & Art Direction") sont un des festivals les plus exigeants :...
d-and-ad-2022-palmares-awards-france-agences-campagnes

Les crayons les plus convoités. Festival anglais historique et prestigieux, les D&AD (alias "Design & Art Direction") sont un des festivals les plus exigeants :...
video

Flipvertising managed to resonate with ad-sceptical millennials and Gen Z. To launch the new Samsung Galaxy Z Flip4, CHEP used an innovative approach to...
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The most coveted pencils. Historical and prestigious English festival, the D&AD (aka "Design & Art Direction" awards) is one of the most demanding festivals:...
Cannes Lions 2023 Grand Prix

The most creative campaigns of the year.  Out of the 26,992 entries submitted this year (up 6% from 2022!), you will find below the only...
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Invest in proof, not bias. Pink Chip is changing the business world with data on women leadership. The business landscape is changing as women...
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