Les résultats de la Grande Consultation de l’AACC •
En juillet 2017, l'AACC (Association des Agences-Conseils en Communication) a mené une étude auprès des publicitaires français, pour connaître plus précisément et mieux comprendre "Le...
Cannes Lions 2024: Watch ALL the Grand Prix Winners Here
The World's Most Creative Campaigns of the Year.
Every year, the Cannes Lions International Festival of Creativity showcases the pinnacle of advertising and creative excellence,...
ADC Awards 2026: Watch the 17 Grand Prix Winners
Celebrating the Pinnacle of Art Direction.
The ADC Awards (Art Directors Club) continue to stand as one of the most respected global benchmarks for excellence...
Pedigree – Caramelo: Shifting the Narrative on Mixed-Breed Dogs
In Brazil, mixed-breed dogs—affectionately known as "Caramelos"—have long been overlooked in favor of purebreds. To challenge this bias and promote responsible adoption, Pedigree, in...
Les salaires 2021 dans la communication
Une étude Balance Ton Agency.
Le (tristement) célèbre compte Balance Ton Agency (@balancetonagency) vient de réaliser une étude de grande ampleur pour en savoir davantage...
Consul Appliances – Efficient Way to Pay: Making Energy Efficiency Affordable
In Brazil, 65% of households continue to use appliances that are more than 25 years old, leading to significantly higher energy consumption. These outdated...
Cannes Lions 2019 : les 27 Grands Prix à voir •
La crème mondiale de l'année.
Récompenses ultimes du festival ultime, les prestigieux "Grands Prix des Cannes Lions" ont le pouvoir d'inscrire dans l'histoire de la publicité...
The Ring – The 4th Judge: When Boxing Gets Data‑Driven
For over a century, the sport of boxing has relied on three human judges to score fights — a system that has often drawn...
Interviews : les pré-tests en publicité sont-ils utiles ?
Enquête sur le meilleur ennemi de la créativité : le pré-test.
L'agence Bonus Track, spécialisée dans la synchronisation musicale, l'évènementiel, la production et le conseil...
Eurobest 2025: Watch the 25 Grand Prix Winners
Europe’s benchmark for advertising creative excellence.
Often described as "Europe’s answer to Cannes Lions," Eurobest stands as the regional counterpart to the world-renowned festival —...
