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All the news related to data in communication. Additionally, all the advertising campaigns that creatively integrate data into their strategy.

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The World's Most Creative Campaigns of the Year. Every June, the Cannes Lions International Festival of Creativity brings together the global advertising industry to celebrate...
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Vaseline’s latest global activation, “Vaseline Verified,” pivots on the brand’s deep curiosity about how people use Vaseline Jelly in real life. This initiative emerged...
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Bilan 2014 des rémunérations pratiquées cette année dans le domaine "marketing / communication".  Découvrez à combien s'élèvent les salaires moyens 2014 des métiers qui font...
elf beauty so many dicksvideo

In 2024, e.l.f. Beauty launched the bold and provocative “So Many Dicks” campaign to spotlight gender inequality in corporate boardrooms. The campaign's title underscored...
KitKat The KitKat Heist case studyvideo

Most brands treat crises as something to hide. But in today's media environment, unusual real-world events can generate more attention than even the largest...
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New York's most prestigious advertising awards.  With over 50 years of recognizing excellence in advertising and design, The One Show stands as one of the...
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Invest in proof, not bias. Pink Chip is changing the business world with data on women leadership. The business landscape is changing as women...
ASICS The Undropped Kit Co-Creating A New PE Kit With Girlsvideo

In the UK, 64% of girls stop participating in sport before the age of 16, with significant consequences for both their physical and mental...

Flashback sur l'incroyable marketing musical du groupe Daft Punk pour la sortie 2013 de Random Access Memories. Rarement un album aura AUTANT fait parler de...
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The rising cost of food is hitting Canadians hard. With prices up 10.4% in the past year alone, many families are making do with...