Samsung – Flipvertising: the reverse targeting
Flipvertising managed to resonate with ad-sceptical millennials and Gen Z. To launch the new Samsung Galaxy Z Flip4, CHEP used an innovative approach to...
Top 50 des agences de publicité françaises les plus riches (2014)
Découvrez l'édition 2014 du classement des 50 agences de publicité qui réalisent les plus gros bénéfices en France.
Le marché de la communication en France,...
Cannes Lions 2025: The 18 Campaigns Shortlisted for Titanium
The Ultimate Benchmark of Creative Bravery.
The Cannes Lions International Festival of Creativity continues to set the global standard for recognizing work that redefines the...
e.l.f. Beauty – So Many Dicks: Fighting Gender Disparities With Humor
In 2024, e.l.f. Beauty launched the bold and provocative “So Many Dicks” campaign to spotlight gender inequality in corporate boardrooms.
The campaign's title underscored...
Grand Prix Data & Créativité 2019 : le palmarès complet 🏆
Le Soldat Inconnu et ENGIE triomphent.
Partenaire du Grand Prix Data & Créativité, notamment au travers d'articles mensuels revenant sur les meilleures opérations du moment...
Mastercard – Room for Everyone: a digital tool supporting Polish and Ukrainian businesses
Mastercard launched "WhereToStart," a digital tool to help Polish and Ukrainian businesses identify optimal locations to open shop using a complementary business data model.
Part...
Les salaires 2016 dans la communication
Tour d'horizon des rémunérations dans la com, grâce au Guide des Salaires 2016.
Au global, pas de changement majeur dans les salaires du secteur publicitaire en 2016 :...
Pedigree – Caramelo: Shifting the Narrative on Mixed-Breed Dogs
In Brazil, mixed-breed dogs—affectionately known as "Caramelos"—have long been overlooked in favor of purebreds. To challenge this bias and promote responsible adoption, Pedigree, in...
Cannes Lions 2024: Watch ALL the Grand Prix Winners Here
The World's Most Creative Campaigns of the Year.
Every year, the Cannes Lions International Festival of Creativity showcases the pinnacle of advertising and creative excellence,...
Chicago Hearing Society – Caption With Intention: A Revolution for Deaf People
The “Caption with Intention” campaign marks a groundbreaking leap in caption design, born from a collaboration between FCB Chicago, the Chicago Hearing Society, Rakish...
