Daft Punk : timeline d’une campagne publicitaire sans précédent !
Flashback sur l'incroyable marketing musical du groupe Daft Punk pour la sortie 2013 de Random Access Memories.
Rarement un album aura AUTANT fait parler de...
Samsung – Flipvertising: the reverse targeting
Flipvertising managed to resonate with ad-sceptical millennials and Gen Z. To launch the new Samsung Galaxy Z Flip4, CHEP used an innovative approach to...
D&AD 2022 : les agences et créations françaises primées
Les crayons les plus convoités.
Festival anglais historique et prestigieux, les D&AD (alias "Design & Art Direction") sont un des festivals les plus exigeants :...
Cannes Lions 2024: Watch ALL the Grand Prix Winners Here
The World's Most Creative Campaigns of the Year.
Every year, the Cannes Lions International Festival of Creativity showcases the pinnacle of advertising and creative excellence,...
Suncorp – Haven: The Insurance Building Storm-Resistant Houses
While insurance provides financial recovery, it does little to prevent damage in the first place.
Australia is one of the most disaster-prone countries in...
12 chiffres clés sur l’emploi dans la com
Les tendances 2017 de l'emploi dans la com.
L'école Sup de Com vient de révéler son 5ème "Baromètre des métiers de la communication". Basée sur...
Siemens Healthineers – Magnetic Stories: turning MRI sounds into audio books
Imagine the daunting roar of an MRI machine, reaching decibel levels louder than a military jet. Now, consider the impact on a child undergoing...
One Show 2025 : 9 agences et 14 créations françaises primées
La vitrine mondiale de la créativité publicitaire.
Chaque année, les projecteurs de la scène publicitaire mondiale se braquent sur New York à l'occasion des One...
The Ring – The 4th Judge: When Boxing Gets Data‑Driven
For over a century, the sport of boxing has relied on three human judges to score fights — a system that has often drawn...
KitKat – The KitKat Heist: Finding 12 Tonnes Of Stolen KitKat Bars
Most brands treat crises as something to hide. But in today's media environment, unusual real-world events can generate more attention than even the largest...
