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Data

All the news related to data in communication. Additionally, all the advertising campaigns that creatively integrate data into their strategy.

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In Brazil, 65% of households continue to use appliances that are more than 25 years old, leading to significantly higher energy consumption. These outdated...
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Découvrez l'édition 2014 du classement des 50 agences de publicité qui réalisent les plus gros bénéfices en France. Le marché de la communication en France,...
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Le meilleur de la créativité publicitaire européenne.  Surnommés "les Cannes Lions de l’Europe", les Eurobest sont en effet l'équivalent continental du prestigieux festival cannois. Tous...
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Europe’s benchmark for advertising creative excellence. Often described as "Europe’s answer to Cannes Lions," Eurobest stands as the regional counterpart to the world-renowned festival —...
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Two days after Serena Williams announced her retirement, Nike released a year-long study in the form of avatars, which showcased her commitment to staying...
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The World's Most Creative Campaigns of the Year.  Every year, the Cannes Lions International Festival of Creativity showcases the pinnacle of advertising and creative excellence,...
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Après 4 ans chez Ogilvy, Reza est de retour chez Proximity. Le réseau digital Proximity Worldwide, adossé au réseau BBDO et au groupe de communication Omnicom,...
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Saudi Arabia is experiencing a major digital boom. Numerous new businesses, including several food delivery apps from international giants with substantial budgets, have emerged...
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À priori bosser dans la pub, c'est le paradis. Ca peut surprendre mais ça semble bien vrai : travailler dans la communication procure du plaisir. Certes,...
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Tendances et chiffres clés des jobs dans la pub.  Le cabinet de recrutement PageGroup vient de publier une riche étude sur les salaires de très...