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Data

All the news related to data in communication. Additionally, all the advertising campaigns that creatively integrate data into their strategy.

balance-ton-agency-etude-salaires-communication

Une étude Balance Ton Agency.  Le (tristement) célèbre compte Balance Ton Agency (@balancetonagency) vient de réaliser une étude de grande ampleur pour en savoir davantage...
Sea Cleaners JCDecaux - Reverse Media Schedules case studyvideo

For decades, brands have carefully built visibility through media investment, but an unintended form of media has been growing in parallel: branded litter. Every...
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Instead of promoting Black Ops 7 with trailers alone, Activision blurred fiction and reality until audiences began questioning the world around them. As one of...
Cannes Lions 2025 Dan Wieden Titanium Shortlists case studies

The Ultimate Benchmark of Creative Bravery.  The Cannes Lions International Festival of Creativity continues to set the global standard for recognizing work that redefines the...
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The “Caption with Intention” campaign marks a groundbreaking leap in caption design, born from a collaboration between FCB Chicago, the Chicago Hearing Society, Rakish...
top-100-pages-facebook-agences-publicite

LLLLITL est un blog dédié la qualité plutôt qu'à la quantité, mais aujourd'hui je déroge exceptionnellement à ce principe, car un travail personnel actuel...
one-show-2021

Le festival des crayons métalliques. À l'instar des ADC 2021 et des D&AD 2021, l'édition 2021 du festival publicitaire des One Show (New York) a également...
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In Brazil, 65% of households continue to use appliances that are more than 25 years old, leading to significantly higher energy consumption. These outdated...
ADC Awards 2025 Winners Grand Prix

Celebrating the Pinnacle of Art Direction.  The 104th edition of the ADC (Art Directors Club) Annual Awards spotlighted the global creative community’s finest work during...
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Mastercard launched "WhereToStart," a digital tool to help Polish and Ukrainian businesses identify optimal locations to open shop using a complementary business data model. Part...