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Data

All the news related to data in communication. Additionally, all the advertising campaigns that creatively integrate data into their strategy.

cannes-lions-2023-titanium

The top campaigns of the year.  The Cannes Lions 2023 are just around the corner, and the Titanium category just revealed its shortlist, one of...
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Mastercard views Financial Inclusion not only as a core aspect of its brand identity but also as a fundamental business strategy. By expanding access...
Sea Cleaners JCDecaux - Reverse Media Schedules case studyvideo

For decades, brands have carefully built visibility through media investment, but an unintended form of media has been growing in parallel: branded litter. Every...
eurobest-2019-awards-palmares-france-europe-grand-prix-best-of

Le meilleur de la créativité européenne.  Organisés par Ascential, la même maison mère, les Eurobest sont techniquement "les Cannes Lions de l'Europe". Festival historique, majeur et...
ADC Awards 2025 Winners Grand Prix

Celebrating the Pinnacle of Art Direction.  The 104th edition of the ADC (Art Directors Club) Annual Awards spotlighted the global creative community’s finest work during...
pre-testing-tests-publicites-communication-marketing-agences-campagnes-publicitaires

Enquête sur le meilleur ennemi de la créativité : le pré-test. L'agence Bonus Track, spécialisée dans la synchronisation musicale, l'évènementiel, la production et le conseil...
d-and-ad-2022-black-pencils-white-pencils-awards-grand-prix

The most coveted pencils. Historical and prestigious English festival, the D&AD (aka "Design & Art Direction" awards) is one of the most demanding festivals:...
one-show-2021

Le festival des crayons métalliques. À l'instar des ADC 2021 et des D&AD 2021, l'édition 2021 du festival publicitaire des One Show (New York) a également...
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Imagine the daunting roar of an MRI machine, reaching decibel levels louder than a military jet. Now, consider the impact on a child undergoing...
chiffres-cles-communication-publicite-france

Résultats d'une étude inédite sur la com en France. Saviez-vous que 2,7% de la population française travaillait dans la communication ? Et que le secteur...