IDOMED – Nigrum Corpus: Dismantle Biases with Science
The “Nigrum Corpus” campaign by IDOMED (Instituto de Educação Médica), created in partnership with Artplan São Paulo, confronts the deep-seated racism within Brazil’s medical system through...
McCANN embauche le 1er robot directeur de création
Un DC doté d'une intelligence artificielle.
"AI-CD β" (pour Artificial Intelligence - Creative Director) : voici le nom du nouveau directeur de création unique au monde, qui vient...
ASICS – The Undropped Kit: Co-Creating A New PE Kit With Young Girls
In the UK, 64% of girls stop participating in sport before the age of 16, with significant consequences for both their physical and mental...
Stella Artois – The Artois Probability: what’s the beer in all those paintings
Fun fact: Stella Artois has the oldest logo in the world. Its horns reference the Den Hoorn brewery which opened in Leuven, Belgium, in...
Cannes Lions 2017 : tous les Grands Prix
La crème de la crème des Lions 2017.
Parmi les 25 catégories et les +41.000 inscriptions des Cannes Lions 2017, certaines campagnes ont littéralement survolé...
Nike – Never Done Evolving: Serena’s career decoded by data
Two days after Serena Williams announced her retirement, Nike released a year-long study in the form of avatars, which showcased her commitment to staying...
ADC Awards 2025: Watch the 17 Grand Prix Winners
Celebrating the Pinnacle of Art Direction.
The 104th edition of the ADC (Art Directors Club) Annual Awards spotlighted the global creative community’s finest work during...
Communication : les salaires 2019 de 30 métiers •
La grille officielle des rémunérations.
L'étude annuelle de PageGroup (leader mondial du recrutement spécialisé) sur les rémunérations en France vient de paraître. Retrouvez ci-dessous le...
Only 500 : l’opération sociale et radicale de Renault Sport •
Le marketing de la rareté, version social media.
Partenaire du "Grand Prix Data & Créativité 2019", LLLLITL vous propose de revenir chaque mois sur 1...
Heineken – Could Have Been A Heineken: Turning Voice Notes Into Drinks
Voice notes were designed to make communication easier, but they have increasingly become lengthy digital catch-ups that often replace real-life interactions.
Heineken’s global research revealed...
