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Data

Data

All the news related to data in communication. Additionally, all the advertising campaigns that creatively integrate data into their strategy.

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Mastercard views Financial Inclusion not only as a core aspect of its brand identity but also as a fundamental business strategy. By expanding access...
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When a digital label tried to erase a piece of Mexican identity, Tecate reclaimed the Gulf of Mexico the only way that matters: by...
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Vaseline’s latest global activation, “Vaseline Verified,” pivots on the brand’s deep curiosity about how people use Vaseline Jelly in real life. This initiative emerged...
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La crème mondiale de l'année. Récompenses ultimes du festival ultime, les prestigieux "Grands Prix des Cannes Lions" ont le pouvoir d'inscrire dans l'histoire de la publicité...
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In 2024, e.l.f. Beauty launched the bold and provocative “So Many Dicks” campaign to spotlight gender inequality in corporate boardrooms. The campaign's title underscored...
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Celebrating the Pinnacle of Art Direction.  The ADC Awards (Art Directors Club) continue to stand as one of the most respected global benchmarks for excellence...
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Voici graphiquement et par catégorie le classement des 10 agences de publicité US les plus récompensées au Cannes Lions Festival 2011.  1/ Wieden+Kennedy (Portland). 2/ Droga5...
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The World's Most Creative Campaigns of the Year.  Every year, the Cannes Lions International Festival of Creativity showcases the pinnacle of advertising and creative excellence,...
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GoDaddy returned to the Super Bowl stage after an eight-year break with its “Act Like You Know” campaign, a high-profile push showcasing its new...
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Imagine the daunting roar of an MRI machine, reaching decibel levels louder than a military jet. Now, consider the impact on a child undergoing...