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Data

All the news related to data in communication. Additionally, all the advertising campaigns that creatively integrate data into their strategy.

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Flipvertising managed to resonate with ad-sceptical millennials and Gen Z. To launch the new Samsung Galaxy Z Flip4, CHEP used an innovative approach to...
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Découvrez l'édition 2014 du classement des 50 agences de publicité qui réalisent les plus gros bénéfices en France. Le marché de la communication en France,...
Cannes Lions 2025 Dan Wieden Titanium Shortlists case studies

The Ultimate Benchmark of Creative Bravery.  The Cannes Lions International Festival of Creativity continues to set the global standard for recognizing work that redefines the...
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In 2024, e.l.f. Beauty launched the bold and provocative “So Many Dicks” campaign to spotlight gender inequality in corporate boardrooms. The campaign's title underscored...
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Le Soldat Inconnu et ENGIE triomphent. Partenaire du Grand Prix Data & Créativité, notamment au travers d'articles mensuels revenant sur les meilleures opérations du moment...
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Mastercard launched "WhereToStart," a digital tool to help Polish and Ukrainian businesses identify optimal locations to open shop using a complementary business data model. Part...
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Tour d'horizon des rémunérations dans la com, grâce au Guide des Salaires 2016. Au global, pas de changement majeur dans les salaires du secteur publicitaire en 2016 :...
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In Brazil, mixed-breed dogs—affectionately known as "Caramelos"—have long been overlooked in favor of purebreds. To challenge this bias and promote responsible adoption, Pedigree, in...
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The World's Most Creative Campaigns of the Year.  Every year, the Cannes Lions International Festival of Creativity showcases the pinnacle of advertising and creative excellence,...
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The “Caption with Intention” campaign marks a groundbreaking leap in caption design, born from a collaboration between FCB Chicago, the Chicago Hearing Society, Rakish...