Budweiser détourne la data de la police pour Halloween 🍺
Une campagne qui sert de leçon.
Partenaire du "Grand Prix Data & Créativité 2019", LLLLITL vous propose de revenir chaque mois sur 1 campagne publicitaire dont l’utilisation...
Cadbury – Made To Share: The Witty and Playful Packaging
The “Made to Share” campaign reframes sharing — not as a forced act, but as a spontaneous gesture of generosity.
By launching limited‑edition Cadbury...
McCANN embauche le 1er robot directeur de création
Un DC doté d'une intelligence artificielle.
"AI-CD β" (pour Artificial Intelligence - Creative Director) : voici le nom du nouveau directeur de création unique au monde, qui vient...
Eurobest 2024: Watch the 25 Grand Prix Winners
The pinnacle of European advertising creativity.
Dubbed "the Cannes Lions of Europe," Eurobest is the continental counterpart to the prestigious Cannes Lions festival, both organized...
Samsung – Flipvertising: the reverse targeting
Flipvertising managed to resonate with ad-sceptical millennials and Gen Z. To launch the new Samsung Galaxy Z Flip4, CHEP used an innovative approach to...
Cannes Lions 2023: watch all the Grand Prix here
The most creative campaigns of the year.
Out of the 26,992 entries submitted this year (up 6% from 2022!), you will find below the only...
ADC Awards 2025: Watch the 17 Grand Prix Winners
Celebrating the Pinnacle of Art Direction.
The 104th edition of the ADC (Art Directors Club) Annual Awards spotlighted the global creative community’s finest work during...
Clio Awards 2024: Watch All the Grand Prix Winners here
The Oscars of the advertising industry.
The Clio Awards, famous for their iconic statuette trophies, have just announced their 2024 winners, showcasing some seriously top-notch...
Dove – Real Beauty Redefined for the AI Era: Challenging Artificial Intelligence Clichés
To mark 20 years of advocating for Real Beauty, Dove launched a campaign addressing a new threat to authentic representation: the influence of AI-generated...
Publicis Conseil se réinvente avec Nurun Paris
L'agence Publicis Conseil repense son organisation et fusionne avec Nurun Paris.
"La 1ère agence Total Brand Experience" : c'est sous ce nouveau jour que se présente...
