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Data

All the news related to data in communication. Additionally, all the advertising campaigns that creatively integrate data into their strategy.

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Pedigree has unveiled 'Adoptable', an innovative AI-driven initiative revolutionizing how shelter dogs feature in global advertising. This groundbreaking technology transforms basic shelter dog photos...
Cannes Lions 2025 Dan Wieden Titanium Shortlists case studies

The Ultimate Benchmark of Creative Bravery.  The Cannes Lions International Festival of Creativity continues to set the global standard for recognizing work that redefines the...
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The “Nigrum Corpus” campaign by IDOMED (Instituto de Educação Médica), created in partnership with Artplan São Paulo, confronts the deep-seated racism within Brazil’s medical system through...
Cannes Lions 2026 - The 18 Campaigns Shortlisted for Titanium

The Ultimate Benchmark of Creative Bravery.  Every year, the Cannes Lions International Festival of Creativity celebrates the ideas pushing our industry forward. Among all the...
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In Brazil, 65% of households continue to use appliances that are more than 25 years old, leading to significantly higher energy consumption. These outdated...
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La vitrine mondiale de la créativité publicitaire.  Chaque année, les projecteurs de la scène publicitaire mondiale se braquent sur New York à l'occasion des One...
adc awards 2025 palmares france ddb paris mcdonalds okcc hennessy my lan rosalie havas play united 24

Le sommet mondial de la création visuelle. Les lauréats de la 104ème édition des très respectés ADC Awards vienne d'être dévoilés, en plein cœur de...
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Les plus créatifs des 10 dernières années. Avec une édition 2020 très perturbée (pas de Prix remis cette année et des conférences uniquement en ligne),...
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Mastercard launched "WhereToStart," a digital tool to help Polish and Ukrainian businesses identify optimal locations to open shop using a complementary business data model. Part...
one show 2025 grand prix winners best of discpline

New York's Most Prestigious Advertising Awards. With over 50 years of honoring excellence in advertising and design, The One Show remains one of the industry's...