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Data

All the news related to data in communication. Additionally, all the advertising campaigns that creatively integrate data into their strategy.

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8 tendances 2021 dans les métiers de la communication

6 November 2021

Cannes Lions 2022: watch all the Grand Prix here

19 June 2022

Cannes Lions 2024: Watch ALL the Grand Prix Winners Here

17 June 2024

The World's Most Creative Campaigns of the Year. Every year, the Cannes Lions International Festival of Creativity showcases the pinnacle of advertising and creative excellence,...

GoDaddy – Act Like You Know: A Massive Demo of B2B Services

19 June 2025

GoDaddy returned to the Super Bowl stage after an eight-year break with its “Act Like You Know” campaign, a high-profile push showcasing its new...

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McCANN embauche le 1er robot directeur de création

30 March 2016

Un DC doté d'une intelligence artificielle. "AI-CD β" (pour Artificial Intelligence - Creative Director) : voici le nom du nouveau directeur de création unique au monde, qui vient...

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One Show 2024: Watch the 16 Grand Prix Winners

20 May 2024

New York's most prestigious advertising awards. With over 50 years of recognizing excellence in advertising and design, The One Show stands as one of the...

Stella Artois – The Artois Probability: what’s the beer in all those paintings

22 June 2023

Fun fact: Stella Artois has the oldest logo in the world. Its horns reference the Den Hoorn brewery which opened in Leuven, Belgium, in...

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Les résultats de la Grande Consultation de l’AACC •

21 September 2017

En juillet 2017, l'AACC (Association des Agences-Conseils en Communication) a mené une étude auprès des publicitaires français, pour connaître plus précisément et mieux comprendre "Le...

Nike – Never Done Evolving: Serena’s career decoded by data

21 June 2023

Two days after Serena Williams announced her retirement, Nike released a year-long study in the form of avatars, which showcased her commitment to staying...

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Cannes Lions Creativity Report 2020 : le gratin créatif de la décennie

29 June 2020

Les plus créatifs des 10 dernières années. Avec une édition 2020 très perturbée (pas de Prix remis cette année et des conférences uniquement en ligne),...

Euro 2016 : un business publicitaire de 128,4 millions €

21 July 2016

Les chiffres clés du plus gros évènement sportif et publicitaire de l'année en France. L'UEFA Euro 2016 a été un rendez-vous marketing majeur pour les marques qui...