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Data

All the news related to data in communication. Additionally, all the advertising campaigns that creatively integrate data into their strategy.

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The 'Backup Ukraine' project is a digital rescuer of Ukraine' culture. The bombings in Ukraine are relentless. As well as the countless deaths and...
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Flipvertising managed to resonate with ad-sceptical millennials and Gen Z. To launch the new Samsung Galaxy Z Flip4, CHEP used an innovative approach to...
chiffres-cles-communication-publicite-france

Résultats d'une étude inédite sur la com en France. Saviez-vous que 2,7% de la population française travaillait dans la communication ? Et que le secteur...
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Indian Railways loses over $800 million annually due to fare evasion, a long-standing issue worsened by poor incentives and low morale among law-abiding passengers....
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The “Caption with Intention” campaign marks a groundbreaking leap in caption design, born from a collaboration between FCB Chicago, the Chicago Hearing Society, Rakish...
euro-2016-publicite

Les chiffres clés du plus gros évènement sportif et publicitaire de l'année en France. L'UEFA Euro 2016 a été un rendez-vous marketing majeur pour les marques qui...
cannes-lions-bilan-france-2012-2022

Bilan des performances françaises à Cannes. En ce mois de juin 2022 cela fait désormais 10 ans que LLLLITL couvre les Cannes Lions, tant du...
cannes-lions-2024-grand-prix-winners

The World's Most Creative Campaigns of the Year.  Every year, the Cannes Lions International Festival of Creativity showcases the pinnacle of advertising and creative excellence,...
eurobest-2022

Le meilleur de la créativité publicitaire européenne.  Surnommés "les Cannes Lions de l’Europe", les Eurobest sont en effet l'équivalent continental du prestigieux festival cannois. Tous...
heineken could have been a heinekenvideo

Voice notes were designed to make communication easier, but they have increasingly become lengthy digital catch-ups that often replace real-life interactions. Heineken’s global research revealed...