Europe’s benchmark for advertising creative excellence.
Often described as “Europe’s answer to Cannes Lions,” Eurobest stands as the regional counterpart to the world-renowned festival — both produced under the Ascential umbrella. Now in its 37th year, Eurobest continues to spotlight the most forward-thinking, boundary-pushing ideas in European communication and brand creativity. Below, you’ll find the full line-up of 2025 Grand Prix recipients, this year’s Special Awards, and all of the case studies to dive into.
All the Grand Prix of Eurobest 2025
| CATEGORY | BRAND | CAMPAIGN | AGENCY |
| Audio & Radio | Burger King | Burger to King | Happiness, Brussels |
| Brand Exp. | AXA | Three Words | Publicis Conseil, Paris |
| Creative B2B | SKF | Faroe Space Program | NORD DDB, Stockholm |
| Creative Bus. Transf. | AXA | Three Words | Publicis Conseil, Paris |
| Creative Commerce | Wikifarmer | The Wedding Rice | McCann, Athens |
| Creative Data | The Ring | The 4th Judge | BigTime, Riyadh |
| Creative Effect. | EU Parliament | Pass It On | EU Parliament, Brussels |
| Creative Strategy | Andrex | Get Comfortable | FCB London, London |
| Design | Heinz | It has to be Heinz | Wieden+K., London |
| Digital Craft | O2 | Daisy vs Scammers | VCCP, London |
| Direct | AXA | Three Words | Publicis Conseil, Paris |
| Entertainment | Burger King | Burger to King | Happiness, Brussels |
| Film | L’Oréal Paris | Final Copy of Ilon Specht | McCann, Paris |
| Film Craft | L’Oréal Paris | Final Copy of Ilon Specht | McCann, Paris |
| Glass | AXA | Three Words | Publicis Conseil, Paris |
| Healthcare | Herconomy | Breastmilk Money | Serviceplan, Munich |
| Industry Craft | Cadbury | Made to Share | VCCP, London |
| Innovation | Doctor’s Recipe | Creamotherapy | Havas Lynx, Manchester |
| Integrated | Penny | Price Packs | Serviceplan, Munich |
| Media | IKEA | The Sleeping Spoils | Buzzman, Paris |
| Outdoor | Musée de l’Armée | See Them for Real | Buzzman, Paris |
| PR | AXA | Three Words | Publicis Conseil, Paris |
| Print & Publishing | Pressbyrån | Behind the Logo | Åkestam H., Stockholm |
| Social & Creator | Burger King | Burger to King | Happiness, Brussels |
The Special Awards of Eurobest 2025
- Network of the Year: 1. Leo ; 2. McCann Worldgroup ; 3. FCB.
- Media Network of the Year: 1. Wavemaker ; 2. Havas Media Network ; 3. OMD Worldwide.
- Agency of the Year: 1. Publicis Conseil, Paris ; 2. Happiness, an FCB Alliance, Brussels ; 3. Serviceplan Germany, Munich.
- Independent Agency of the Year: 1. Serviceplan Germany, Munich ; 2. TRY, Oslo ; 3. Wieden+Kennedy, London.
- Golden Palm (for production companies): 1. Bacon, Norway ; 2. Pocko, United Kingdom ; 3. Girl&Bear, United Kingdom.
“Eurobest is the home of creative excellence in Europe. It celebrates the unique stories, culture and creativity from across the continent.”
The Case Studies of the Eurobest 2024 Grand Prix Winners
This campaign won 5 Grand Prix:
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Brand Experience & Activation + Creative Business Transformation + Direct + Glass: The Award for Change + PR Grand Prix: AXA – Three Words (by Publicis Conseil, Paris, France).
This campaign won 3 Grand Prix:
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Audio & Radio + Entertainment + Social & Creator Grand Prix: Burger King – Burger to King (by Happiness, an FCB Alliance, Brussels, Belgium).
This campaign won 2 Grand Prix:
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Film + Film Craft Grand Prix: L’Oréal Paris – The Final Copy of Ilon Specht (by McCann, Paris, France).
These other campaigns won 1 Grand Prix each:
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Creative B2B Grand Prix: SKF – The Faroe Islands Space Program (by NORD DDB, Stockholm, Sweden).
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Creative Commerce Grand Prix: Wikifarmer – The Wedding Rice (by McCann Athens, Greece).
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Creative Data Grand Prix: The Ring – The 4th Judge (by BigTime Creative Shop, Riyadh, Saudi Arabia).
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Creative Effectiveness Grand Prix: European Parliament – Pass It On – Use Your Vote – European Elections 2024 (by European Parliament Directorate‑General for Communication / &Co, Brussels & Copenhagen, Belgium/Denmark).
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Creative Strategy Grand Prix: Andrex (Kimberly‑Clark) – Get Comfortable (by FCB London, United Kingdom).
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Design Grand Prix: Heinz – It has to be Heinz (by Wieden+Kennedy, London, United Kingdom).
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Digital Craft Grand Prix: O2 – Daisy vs Scammers (by VCCP / Girl&Bear / faith / Bernadette, London, United Kingdom).
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Healthcare Grand Prix: Herconomy – Breastmilk Money (by Serviceplan Germany, Munich, Germany).
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Industry Craft Grand Prix: Cadbury (Mondelēz) – Made to Share (by VCCP, London, United Kingdom).
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Innovation Grand Prix: My Doctor’s Recipe – Creamotherapy (by Havas Lynx, Manchester, United Kingdom).
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Integrated Grand Prix: PENNY – Price Packs (by Serviceplan Germany, Munich, Germany).
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Media Grand Prix: IKEA – The Sleeping Spoils (by Buzzman, Paris, France).
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Outdoor Grand Prix: Musée de l’Armée – See Them for Real (by Buzzman, Paris, France).
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Print & Publishing Grand Prix: Pressbyrån – Behind the Logo (by NoA Åkestam Holst, Stockholm, Sweden).
Simon Cook, CEO, LIONS, commented: “This year’s winners not only showcase bold ideas and flawless execution but also reflect the cultural insight and innovation that drive real impact for brands and society. From historic first-time wins to work that challenges conventions, Eurobest celebrates creativity that moves the industry forward. Partnering this with the Young Creatives Competition highlights our commitment to nurturing emerging talent and ensuring the future of creativity remains as vibrant and diverse as the work we honour today.”
