Yearly Archives: 2025
Mercado Livre – Call Of Discounts: Hunting Killer Deals in Call Of Duty
Turning a Gen Z favorite game mode into an epic hunt for killer deals.
'Prop Hunt' is Gen Z's latest obsession: a Call of...
Chicago Hearing Society – Caption With Intention: A Revolution for Deaf People
The “Caption with Intention” campaign marks a groundbreaking leap in caption design, born from a collaboration between FCB Chicago, the Chicago Hearing Society, Rakish...
L’Oréal Paris – The Final Copy of Ilon Specht: A Four‑Word Feminist Manifesto
L’Oréal Paris and McCann collaborated with two‑time Oscar-winning filmmaker Ben Proudfoot to produce "The Final Copy of Ilon Specht", a 17‑ to 18‑minute documentary that...
Budweiser – One Second Ads: Super Fast but Super Catchy
Budweiser's "One Second Ads" campaign, developed by Africa Creative, exemplifies the brand's innovative approach to marketing by leveraging brevity and cultural resonance.
The campaign...
Paris 2024 – Opening Ceremony: Rewriting the Olympic Rulebook
With the eyes of the world on France, the Paris 2024 Olympic Games posed an unprecedented creative opportunity: to design the first-ever Opening Ceremony...
Herpes Foundation – The Best Place in the World to Have Herpes: Disrupting the...
Launched on Global Herpes Awareness Day (13 October 2024), this public health initiative aimed to dismantle one of New Zealand’s most persistent social taboos.
With...
Cannes Lions 2025: Watch ALL the Grand Prix Winners Here
The World's Most Creative Campaigns of the Year.
Each year, the Cannes Lions International Festival of Creativity celebrates the very best in advertising and creative...
Cannes Lions 2025 : le palmarès français complet
Le plus grand des festivals de créativité publicitaire.
Les Cannes Lions, alias l'International Festival of Creativity, sont de retour sur la Croisette pour leur 72ème...
Cannes Lions 2025: The 18 Campaigns Shortlisted for Titanium
The Ultimate Benchmark of Creative Bravery.
The Cannes Lions International Festival of Creativity continues to set the global standard for recognizing work that redefines the...
Vaseline – Vaseline Verified: Reviewing Consumers’ “Hacks” With Humor and Science
Vaseline’s latest global activation, “Vaseline Verified,” pivots on the brand’s deep curiosity about how people use Vaseline Jelly in real life.
This initiative emerged...
