Celebrating the Pinnacle of Art Direction.
The 104th edition of the ADC (Art Directors Club) Annual Awards spotlighted the global creative community’s finest work during Creative Week 2025, held May 12–16 in New York City. The prestigious ceremony took place at Gotham Hall, honoring exceptional achievements in art direction across agencies, studios, brands, production companies, and freelancers.
This year’s competition saw 10,935 entries submitted from 59 countries and regions. Out of these, creative professionals from 41 countries were recognized with a total of 102 ADC Gold Cubes, 133 Silver Cubes, 189 Bronze Cubes, and 347 Merits — celebrating innovation, craftsmanship, and visual excellence in design and advertising.
The ADC Awards are a flagship event of The One Club for Creativity’s ‘Creative Week’ (now in its 16th year!) which brings together the global creative industry to honor standout work across multiple disciplines and explore the evolving landscape of design and communication.
Don’t miss this year’s ‘Best of Discipline’ winners (aka the Grand Prix!), the standout campaigns that define the future of art direction.
All the Grand Prix Winners from the ADC Awards 2025
Here’s your one-stop guide to this year’s top creative work from the ADC 104th Annual Awards. Below, you’ll find a complete table listing all the Best of Discipline winners, easily searchable by category, brand, campaign, or agency. Scroll further to watch their case studies and dive into the stories behind each standout project.
FCB New York was once again named Agency of the Year, marking back-to-back wins after also claiming the title in 2024. This year, the agency cemented its leadership by taking home Best of Show, along with three Best of Discipline awards, 13 Gold Cubes, 10 Silver, seven Bronze, and six Merits. An outstanding performance that showcases the team’s continued creative excellence.
CATEGORY | BRAND | CAMPAIGN | AGENCY |
ADC Black Cube | Spotify | Spreadbeats | FCB, New York |
Advertising | Spotify | Spreadbeats | FCB, New York |
Architecture | Stapferhaus | Health First | Kossmanndejong Exhibition Design, Amsterdam |
Artificial Intelligence | Michelob ULTRA | Lap of Legends | FCB, New York |
Book Design | Beijing Times Chinese Press | ShiQi’s Calligraphy | Fengkun Bai, Beijing |
Brand Design | Penny | Price Packs | Serviceplan Germany, Munich |
Brand-Side | Kraft Heinz | Mustard X Mustard | The Kitchen (In-House), Toronto + Cashmere, Los Angeles |
Experiential | Spotify | Spreadbeats | FCB, New York |
Gaming | PONOS The Battle Cats | Cat God Helpline | R/GA Japan, Tokyo |
Illustration | The NYT Magazine | Walnut and Me | The NYT Magazine, New York |
Interactive | Spotify | Spreadbeats | FCB, New York |
Magazine, Newspaper | The NYT Magazine | Whitewash | The NYT Magazine, New York |
Motion, Film Craft | Mac Miller | Balloonerism | Hornet, New York + Warner Records, Los Angeles + Stim, Paris + Wobbly Way, Paris |
Packaging | Liquori Nazionali | Nazionale – Spirito Italiano | Auge Design, Florence |
Pharma, Health, Wellness | Dramamine | The Last Barf Bag | FCB, Chicago + Rakish, Los Angeles + 360PR, Boston + The Shipyard, Columbus |
Photography | The NYT Magazine | Escape From Gaza | NYT Magazine, New York |
Product | KVI Brave Fund | Voice 2 Diabetes | Klick Health, Toronto |
Typography | Les Roses FC de Montréal | Roses | Cossette, Toronto + Septième, Montréal + GRDN, Québec |
“The One Club for Creativity exists to support and celebrate the success of the global creative community.”
The Special Awards from the ADC Awards 2025
This year’s ADC 104th Annual Awards “of the Year” winners are:
The ADC 104th Annual Awards honored the standout performers of the year with a series of special distinctions. Here are this year’s coveted “of the Year” winners:
- Agency of the Year: FCB, New York.
- Boutique Agency of the Year: L&C, New York.
- Brand-Side Agency of the Year: Squarespace, New York.
- Design Team of the Year: The New York Times Magazine, New York.
- Boutique Design Studio of the Year: Auge Design, Florence.
- Network of the Year: FCB Global.
- Production Company of the Year: Zombie Studio, São Paulo.
- Music & Sound Company of the Year: Canja Audio Culture, Curitiba.
- Brand of the Year: Spotify.
- Non-profit Client of the Year: WWF.
- Freelancer of the Year (as selected by a vote of The One Club freelance members): Fengkun Bai, Beijing.
- Members’ Choice Award: “Roses” for Les Roses FC de Montréal by Cossette Toronto, Septième Montréal and GRDN Québec.
“ADC has championed craft, design, and innovation for more than a century, and it all comes together during Creative Week, as the year’s very best in design, illustration, photography, motion, interactive, advertising and other disciplines are awarded the coveted ADC Cube.”
The Case Studies from the ADC 2025 Grand Prix Winners
Settle in and explore this year’s most inspiring work:
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ADC Black Cube 2025 + Artificial Intelligence Grand Prix + Experiential Design Grand Prix + Interactive Grand Prix + Advertising Grand Prix: Spotify – “Spreadbeats” by FCB, New York.
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Architecture, Interior, Environmental Design Grand Prix: Stapferhaus – “Health First” by Kossmanndejong Exhibition Design, Amsterdam.
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Artificial Intelligence Grand Prix: Michelob ULTRA (AB InBev) – “Lap of Legends” by FCB, New York.
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Book Design Grand Prix: Beijing Times Chinese Press – “ShiQi’s Calligraphy” by Fengkun Bai, Beijing.
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Brand and Communication Design Grand Prix: Penny – “Price Packs” by Serviceplan Germany, Munich.
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Brand-Side, In-House Grand Prix: Kraft Heinz – “Heinz Mustard X Mustard” by The Kitchen North America, Toronto with Cashmere, Los Angeles.
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Gaming Grand Prix: PONOS The Battle Cats – “Cat God Helpline” by R/GA Japan, Tokyo.
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Illustration Grand Prix: The New York Times Magazine – “Walnut and Me” by The New York Times Magazine, New York.
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Magazine & Newspaper Design Grand Prix: The New York Times Magazine – “Whitewash” by The New York Times Magazine, New York.
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Motion & Film Craft Grand Prix: Mac Miller – “Balloonerism” by Hornet, New York with Warner Records, Los Angeles; Stim, Paris; and Wobbly Way, Paris.
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Packaging Design Grand Prix: Liquori Nazionali – “Nazionale – Spirito Italiano” by Auge Design, Florence.
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Pharma, Health & Wellness Grand Prix: Dramamine – “The Last Barf Bag” by FCB, Chicago with Rakish, Los Angeles; 360PR, Boston; and The Shipyard, Columbus.
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Photography Grand Prix: The New York Times Magazine – “Escape From Gaza” by The New York Times Magazine, New York.
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Product Design Grand Prix: KVI Brave Fund – “Voice 2 Diabetes” by Klick Health, Toronto.
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Typography & Lettering Grand Prix: Les Roses FC de Montréal – “Roses” by Cossette, Toronto with Septième, Montréal and GRDN, Québec.
About The One Club for Creativity
The One Club for Creativity (home of The One Show, ADC Annual Awards, Art Directors Club of Europe (ADCE) awards, ONE Asia Awards, Type Directors Club and competition, TDC Ascenders, Young Guns, Young Ones Student Awards, Next Creative Leaders, ONE Screen Short Film Festival, and more) is the world’s foremost non-profit organization whose mission is to support and celebrate the success of the global creative community.
Revenue generated from entries to its global awards shows goes back into the industry to fund programming under the organization’s four pillars: Education, Inclusion & Diversity, Gender Equality, and Creative Development.