ADC Awards 2024: watch the 16 Grand Prix


The very best of Art Direction. 

The winners of the ADC 103rd Annual Awards were revealed last night during the Creative Week 2024, which is taking place from May 13-17 in New York. The awards ceremony was held at Gotham Hall, celebrating the creativity of agencies, studios, brands, and freelancers from 38 countries.

This year, the Art Directors Club received 11,309 entries from 62 countries and regions. Out of these, agencies, studios, freelancers, brands, and production companies from 38 countries earned 92 ADC Gold Cubes, 130 Silver Cubes, 184 Bronze Cubes, and 363 Merits, recognizing their outstanding contributions to the creative industry. Check out this year’s Grand Prix winners, aka the ‘Best of Discipline’ campaigns, the ones you definitely can’t afford to miss!


All the Grand Prix from the ADC Annual Awards 2024

Here they are, all conveniently gathered into one comprehensive table. Check the table to find the category, brand, campaign or agency that interests you, and scroll down to watch the associated case study. Based on cumulative points for all awards won this year, FCB New York was crowned ADC 103rd Annual Awards ‘Agency of the Year’. The agency won a total of three Best of Disciplines, nine Gold Cubes, three Silver, three Bronze, and four Merits. Enjoy these amazing pieces of work! 

ADC Black Cube Microsoft ADLaM McCann, New York
Typography Microsoft ADLaM McCann, New York
A.I. Michelob Ultra Dreamcaster FCB, New York
Experiential Michelob Ultra Dreamcaster FCB, New York
Interactive Michelob Ultra Dreamcaster FCB, New York
Advertising Makro Life Extending Stickers VML & Grey, Bogotá
Brand Design Makro Life Extending Stickers VML & Grey, Bogotá
Apparel AIZOME AIZOME Ultra Serviceplan, Munich
Architecture Silk Road Int. Wu Jian’an Solo Exhibition PILLS, Beijing
Brand-Side Squarespace Marty & Francesca Squarespace, New York
Gaming Google Most Searched Playground Google, Mountain View
Illustration JR Group My Japan Railway Dentsu, Tokyo
Film Craft Hornbach Baumarkt The Square Meter Heimat TBWA\, Berlin
Packaging Avamposto Gin Avamposto Gin OlssønBarbieri, Oslo
Photography NYT Magazine A Boy’s Life on the Front Lines NYT Magazine, New York
Product Koushi Shellmet TBWA\ Hakuhodo, Tokyo
Publication Nanjing Uni. Press Cuban Chinese Weiwei Zhou, Nanjing

“The One Club for Creativity exists to support and celebrate the success of the global creative community.”


The special awards from the 2024 ADC Awards

This year’s ADC 103rd Annual Awards “of the Year” winners are:

  • Agency of the Year: FCB, New York.
  • Boutique Agency of the Year: Banana Balloon, Shenzhen.
  • Brand-Side Agency of the Year: Google Brand Studio, San Francisco.
  • Design Team of the Year: The New York Times Magazine, New York.
  • Boutique Design Studio of the Year (tie): OlssønBarbieri Oslo, and PILLS Beijing.
  • Network of the Year: FCB.
  • Global Production Company of the Year: Helo, West Hollywood.
  • Music & Sound Company of the Year (tie): Citizen Music New York, and DaHouse Audio Los Angeles. 
  • Brand of the Year: Michelob ULTRA (AB InBev). 
  • Non-profit Client of the Year: Digital Public Library of America.
  • Freelancer of the Year (as selected by The One Club and Working Not Working): Michelle Watt, Brooklyn.
  • Members’ Choice Award: Apple’s “Fuzzy Feelings” by TBWA\Media Arts Lab, Los Angeles. 


“ADC has championed craft, design, and innovation for more than a century, and it all comes together during Creative Week, as the year’s very best in design, illustration, photography, motion, interactive, advertising and other disciplines are awarded the coveted ADC Cube.”


The case studies from the 2024 ADC Awards Grand Prix

  • ADC Black Cube + Typography Grand Prix: Microsoft – “ADLam” by McCann, New York.


  • Artificial Intelligence Grand Prix + Experiential Grand Prix + Interactive Grand Prix: Michelob Ultra (AB InBev) – “Dreamcaster” by FCB & 456 Studios, New York.


  • Advertising Grand Prix + Brand and Communication Design Grand Prix: Makro Colombia – “Life Extending Stickers” by Grey and VML, Bogota.


  • Apparel, Accessory, Footwear Design Grand Prix: AIZOME – “AIZOME Ultra” by Serviceplan, Munich.


  • Architecture, Interior, Environmental Design Grand Prix: Silk Road International Art Exchange Center and CAFA Art Museum – “Wu Jian’an Solo Exhibition” by PILLS, Beijing.

London Design Awards Winner - Wu Jian’an Solo Exhibition Spatial Design

London Design Awards Winner - Wu Jian’an Solo Exhibition Spatial Design


  • Brand-Side, In-House Grand Prix: Squarespace – “Marty & Francesca Maker a Website” by Squarespace New York and Superprime Los Angeles.


  • Gaming Grand Prix: Google – “The Most Searched Playground” by Google Mountain View and Google Brand Studio San Francisco.


  • Illustration Grand Prix: JR Group – “My Japan Railway” by Dentsu, Tokyo.


  • Film Craft Grand Prix: Hornbach Baumarkt AG – “The Square Meter” by Heimat TBWA\ Germany, Berlin ; Revolver, Sydney ; and Tony Petersen Film, Berlin.


  • Packaging Design Grand Prix: Avamposto Gin – “Avamposto Gin” by OlssønBarbieri, Oslo.

Avamposto Gin | Avamposto Gin | The One Club


  • Photography Grand Prix: The New York Times Magazine – “A Boy’s Life on the Front Lines” by The New York Times Magazine, New York.


A Boy's Life on the Front Lines of the Russia-Ukraine War - The New York Times

A Boy's Life on the Front Lines of the Russia-Ukraine War - The New York Times


  • Product Design Grand Prix: Koushi Chemical Industry and Sarufutsu Village – “Shellmet” by TBWA\ Hakuhodo, Tokyo ; Quantum, Tokyo ; and Robot Communications Tokyo.


  • Publication Design Grand Prix: Nanjing University Press – “Cuban Chinese” by Weiwei Zhou, Nanjing.

Nanjing University Press | Cuban Chinese | The One Club

Nanjing University Press | Cuban Chinese | The One Club


Check out more winning campaigns from the world’s most prestigious advertising festivals: AWARDS 2024

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