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Cannes Lions 2025 Dan Wieden Titanium Shortlists case studies

The Ultimate Benchmark of Creative Bravery.  The Cannes Lions International Festival of Creativity continues to set the global standard for recognizing work that redefines the...
Powerade The Athletes Code Protecting Mental Health in Sportvideo

In 2024, Powerade launched "The Athletes Code", a groundbreaking initiative that embeds a legally binding provision into athlete sponsorship contracts, allowing athletes to pause...
coca-cola-pepsi-logos-colours-swap-brand-identity-design-1

Une récente étude menée par une DA au Brésil démontre l'énorme importance de la couleur dans les logos. Paula Rupolo, directrice artistique basée à Sao Paulo...