Cannes Lions 2025: Watch ALL the Grand Prix Winners Here

The World’s Most Creative Campaigns of the Year. 

Each year, the Cannes Lions International Festival of Creativity celebrates the very best in advertising and creative excellence. Now in its 72nd edition, the 2025 festival continues to spotlight the ideas, talent, and storytelling that push the industry forward. As the global creative community converges once again, all eyes are on the standout work that will earn the prestigious Grand Prix awards across the 30 diverse disciplines (see the full 2025 Awards Map at the end of this post).

In this detailed roundup, we present an inside look at every Grand Prix winner from Cannes Lions 2025, complete with case studies that unpack the thinking and execution behind each campaign. From heart-stirring storytelling to pioneering use of technology, these pieces redefine what creative excellence looks like today. Explore the work that captured the jury’s imagination and left a mark on the industry worldwide.

All the Grand Prix Winners from Cannes Lions 2025

We’ve compiled every Grand Prix-winning campaign from this year’s festival into one easy-to-navigate table. Below, you’ll find detailed case studies for each of these standout entries. Explore the creativity and innovation that captured the top accolades at Cannes Lions 2025. Whether you’re seeking inspiration, strategic insight, or simply want to admire the industry’s most celebrated work, this curated collection is your ultimate reference point.

Special Awards from the 2025 Cannes Lions

• Creative Company of the Year: 1. WPP ; 2. Omnicom ; 3. Interpublic Group.
• Network of the Year: 1. DDB Worldwide ; 2. Ogilvy ; 3. FCB.
• Independent Network of the Year: 1. Serviceplan Agenturgruppe ; 2. Rethink ; 3. Wieden+Kennedy.
• Agency of the Year: 1. Publicis Conseil, Paris ; 2. Africa Creative DDB, Sao Paulo ; 3. FCB, Chicago.
• Independent Agency of the Year: 1. Serviceplan, Munich ; 2. Rethink, Toronto ; 3. Bear Meets Eagle on Fire, Sydney.
• Palme d’Or: 1. Revolver, Australia ; 2. Iconoclast, United States ; 3. Biscuits Filmworks, United Kingdom.
• Creative Brand of the Year: 1. AXA ; 2. Dove ; 3. Vaseline.

Agency of the Year by Track: 

• Agency of the Year – Classic: Africa Creative DDB, Sao Paulo.
• Agency of the Year – Craft: FCB, Chicago. 
• Agency of the Year – Engagement: GUT, Sao Paulo.
• Agency of the Year – Entertainment: DAVID, New York.
• Agency of the Year – Experience: DM9, Sao Paulo.
• Agency of the Year – Good: Africa Creative DDB, Sao Paulo.
• Agency of the Year – Health: Ogilvy, Shanghai + Ogilvy, Singapore.
• Agency of the Year – Strategy: Ogilvy UK, London.

Independent Agency of the Year by Track: 

• Independent Agency of the Year – Classic: Serviceplan, Munich.
• Independent Agency of the Year – Craft: Bear Meets Eagle On Fire, Sydney.
• Independent Agency of the Year – Engagement: Rethink, Toronto. 
• Independent Agency of the Year – Entertainment: BigTime CreativeShop, Riyadh.
• Independent Agency of the Year – Experience: Serviceplan, Munich.
• Independent Agency of the Year – Good: L&C, New York + Serviceplan, Munich..
• Independent Agency of the Year – Strategy: Rethink, Toronto, Canada.

All the Video Case Studies of the 2025 Cannes Lions Grand Prix

CLASSIC

• Audio & Radio Grand Prix: Budweiser (AB InBev) “One Second Ads” by Africa Creative DDB, Sao Paulo.

• Film Grand Prix: Channel 4 “Considering What?” by Channel 4, London.

• Film Grand Prix: L’Oréal Paris “The Final Copy of Ilon Specht” by McCann, Paris.

• Outdoor Grand Prix: KitKat (Nestlé) “Crowd”, “Street”, and “Public Transport” by VML, Prague.

• Outdoor Grand Prix: Paris 2024 “Opening Ceremony” by Paname 24 (Auditoire, Double 2, Havas Paris, Havas Events and Obo), Paris.

• Print & Publishing Grand Prix: Penny “Price Packs” by Serviceplan, Munich.

CRAFT

• Design Grand Prix + Digital Craft Grand Prix: Chicago Hearing Society and The Academy of Motion Picture Arts and Sciences “Caption With Intention” by FCB, Chicago.

• Film Craft Grand Prix: Telstra “Better on a Better Mobile Network” by Bear Meets Eagle on Fire, Sydney.

• Industry Craft Grand Prix: IOMED “Nigrom Corpus” by Artplan, Sao Paulo.

ENGAGEMENT

• Creative B2B Grand Prix: GoDaddy “Act Like You Know” by Quality Meats, Chicago.

• Creative Data Grand Prix: Consul Appliances “Efficient Way To Pay” by DM9, Sao Paulo.

• Direct Grand Prix: AXA “Three Words” by Publicis Conseil, Paris.

• Media Grand Prix: Dove (Unilever) “Real Beauty Redefined for the AI Era” by Mindshare, New York.

• PR Grand Prix: Indian Railways “Lucky Yatra” by FCB India, Mumbai.

• Social & Creator Grand Prix: Vaseline (Unilever) “Vaseline Verified” by Ogilvy, Singapore.

ENTERTAINMENT

• Entertainment Grand Prix: Hyundai “Night Fishing” by Innocean, Seoul.

• Entertainment For Gaming Grand Prix: Mercado Livre “Call Of Discounts” by GUT, Sao Paulo.

• Entertainment For Music Grand Prix: Rimas Music – “Tracking Bad Bunny” by DDB Latina, Puerto Rico.

• Entertainment For Sport Grand Prix: Clash of Clans “Haaland Payback Time” by David, New York.

EXPERIENCE

• Brand Experience & Activation Grand Prix: Chicago Hearing Society and The Academy of Motion Picture Arts and Sciences “Caption With Intention” by FCB, Chicago.

• Creative Business Transformation Grand Prix: AXA “Three Words” by Publicis Conseil, Paris.

• Creative Commerce Grand Prix: Ziploc “Preserved Promos” by VML, New York.

• Innovation Grand Prix: Museum for the United Nations & Spotify “Sounds Right” by AKQA, Copenhagen.

• Luxury Grand Prix: LVMH “The Partnership That Changed Everything” by Havas Play, Paris.

GOOD

• Grand Prix for Good Grand Prix:

• Glass Grand Prix: Dove “Real Beauty: How a Soap Brand Created a Global Self-Esteem Movement” by Ogilvy UK, London.

• Sustainable Development Goals Grand Prix: Natura “The Amazon Greenventory” by Africa Creative DDB, Sao Paulo.

HEALTH

• Lions Health and United Nations Grand Prix for Good: New Zealand Herpes Foundation “The Best Place in the World to Have Herpes” by Finch (Sydney) and Motion Sickness (Auckland).

• Health & Wellness Grand Prix: Vaseline (Unilever) “Vaseline Verified” by Ogilvy, Singapore.

• Pharma Grand Prix: Viagra (Viatris) “Make Love Last” by Ogilvy, Shanghai.

STRATEGY

• Creative Effectiveness Grand Prix: Apple “Shot on iPhone” (= all the campaign under that big idea) by TBWA\ Media Arts Lab, Los Angeles.

(And many more campaigns…) 

• Creative Strategy Grand Prix: Dove “Real Beauty: How a Soap Brand Created a Global Self-Esteem Movement” by Ogilvy UK, London.

TITANIUM

• Dan Wieden Titanium Grand Prix: AXA “Three Words” by Publicis Conseil, Paris.

The Cannes Lions’ ‘2025 Awards Map’

Here’s how Cannes Lions structures its awards to celebrate global creativity in this 72nd edition: 8 main tracks, and one flagship category, the Dan Wieden Titanium Lions.

CLASSIC. The big creative idea – where work is brought to life through the long-standing yet ever-evolving fundamentals of image, sound and storytelling.

• Audio & Radio
• Film
• Outdoor
• Print & Publishing

CRAFT. Focusing on the artistry, skill, talent and flair required to deliver beautifully executed ideas with the power to cut through and bring the creative idea to life.

• Design
• Digital Craft
• Film Craft
• Industry Craft

ENGAGEMENT. Celebrating insightful creativity that captivates at every touchpoint. Creating authentic interaction and immersive experiences that engage consumers and impact culture.

• Creative B2B
• Creative Data
• Direct
• Media
• PR
• Social & Creator

ENTERTAINMENT. Celebrating creativity that goes beyond branded communications to create authentic branded entertainment that engages consumers and impacts culture.

• Entertainment
• Entertainment Lions for Gaming
• Entertainment Lions for Music
• Entertainment Lions for Sport

EXPERIENCE. Focusing on the powerful brand currency of intelligent customers journeys and immersive experiences – captivating audiences at every touch point.

• Brand Experience & Activation
• Creative Business Transformation
• Creative Commerce
• Innovation
• Luxury (category introduced in 2024)

GOOD. Going beyond brand purpose to use creative communications to shift culture, create change and positively impact the world.

• Glass: The Lion for Change
• Sustainable Development Goals

HEALTH. Celebrating creativity in branded communications in this highly innovative but fiercely regulated sector with the unique power to truly change lives.

• Health & Wellness
• Pharma

STRATEGY. Celebrating commercial effectiveness, strategic planning and creative application of solutions to unlock growth and measure impact.

• Creative Effectiveness
• Creative Strategy

TITANIUM. Celebrating provocative, boundary-busting, envy-inspiring work that marks a new direction for the industry and moves it forward.

• Dan Wieden Titanium

Find more info about the 2025 Cannes Lions in our dedicated category: CANNES LIONS 2025

Find more recent international advertising winners (Clio, D&AD, One Show…) in our dedicated category: CREATIVE AWARD SHOWS 2025