Cannes Lions 2025: Watch ALL the Grand Prix Winners Here

The World’s Most Creative Campaigns of the Year. 

Each year, the Cannes Lions International Festival of Creativity celebrates the very best in advertising and creative excellence. Now in its 72nd edition, the 2025 festival continues to spotlight the ideas, talent, and storytelling that push the industry forward. As the global creative community converges once again, all eyes are on the standout work that will earn the prestigious Grand Prix awards across the 30 diverse disciplines (see the full 2025 Awards Map at the end of this post).

In this detailed roundup, we present an inside look at every Grand Prix winner from Cannes Lions 2025, complete with case studies that unpack the thinking and execution behind each campaign. From heart-stirring storytelling to pioneering use of technology, these pieces redefine what creative excellence looks like today. Explore the work that captured the jury’s imagination and left a mark on the industry worldwide.

All the Grand Prix Winners from Cannes Lions 2025

We’ve compiled every Grand Prix-winning campaign from this year’s festival into one easy-to-navigate table. Below, you’ll find detailed case studies for each of these standout entries. Explore the creativity and innovation that captured the top accolades at Cannes Lions 2025. Whether you’re seeking inspiration, strategic insight, or simply want to admire the industry’s most celebrated work, this curated collection is your ultimate reference point.

Special Awards from the 2025 Cannes Lions

Announced on Friday 20th.

All the Video Case Studies of the 2025 Cannes Lions Grand Prix

CLASSIC

• Audio & Radio Grand Prix: Budweiser (AB InBev) “One Second Ads” by Africa Creative DDB, Sao Paulo.

• Film Grand Prix: Winners announced on Friday 20th.

• Outdoor Grand Prix: KitKat (Nestlé) “Crowd”, “Street”, and “Public Transport” by VML, Prague.

• Outdoor Grand Prix: Paris 2024 “Opening Ceremony” by Paname 24 (Auditoire, Double 2, Havas Paris, Havas Events and Obo), Paris.

• Print & Publishing Grand Prix: Penny “Price Packs” by Serviceplan, Munich.

CRAFT

• Design Grand Prix: Winners announced on Tuesday 17th.

• Digital Craft Grand Prix: Winners announced on Tuesday 17th.

• Film Craft Grand Prix: Winners announced on Tuesday 17th.

• Industry Craft Grand Prix: Winners announced on Tuesday 17th.

ENGAGEMENT

• Creative B2B Grand Prix: Winners announced on Wednesday 18th.

• Creative Data Grand Prix: Winners announced on Wednesday 18th.

• Direct Grand Prix: Winners announced on Wednesday 18th.

• Media Grand Prix: Winners announced on Wednesday 18th.

• PR Grand Prix: Winners announced on Wednesday 18th.

• Social & Influencer Grand Prix: Winners announced on Wednesday 18th.

ENTERTAINMENT

• Entertainment Grand Prix: Winners announced on Tuesday 17th.

• Ent. For Gaming Grand Prix: Winners announced on Tuesday 17th.

• Ent. For Music Grand Prix: Winners announced on Tuesday 17th.

• Ent. For Sport Grand Prix: Winners announced on Tuesday 17th.

EXPERIENCE

• Brand Experience Grand Prix: Winners announced on Thursday 19th.

• Cr. Business Transf. Grand Prix: Winners announced on Thursday 19th.

• Cr. Commerce Grand Prix: Winners announced on Thursday 19th.

• Innovation Grand Prix: Winners announced on Thursday 19th.

• Luxury & Lifestyle Grand Prix: Winners announced on Thursday 19th.

GOOD

• Grand Prix for Good Grand Prix: Winners announced on Friday 20th.

• Glass Grand Prix: Winners announced on Friday 20th.

• Sust. Dev. Goals Grand Prix: Winners announced on Friday 20th.

HEALTH

• Lions Health and United Nations Grand Prix for Good: New Zealand Herpes Foundation “The Best Place in the World to Have Herpes” by Finch (Sydney) and Motion Sickness (Auckland).

• Health & Wellness Grand Prix: Vaseline (Unilever) “Vaseline Verified” by Ogilvy, Singapore.

• Pharma Grand Prix: Viagra (Viatris) “Make Love Last” by Ogilvy, Shanghai.

STRATEGY

• Creative Effect. Grand Prix: Winners announced on Thursday 19th.

• Creative Strategy Grand Prix: Winners announced on Thursday 19th.

TITANIUM

• Dan Wieden Titanium Grand Prix: Winners announced on Friday 20th.

The Cannes Lions’ ‘2025 Awards Map’

Here’s how Cannes Lions structures its awards to celebrate global creativity in this 72nd edition: 8 main tracks, and one flagship category, the Dan Wieden Titanium Lions.

CLASSIC. The big creative idea – where work is brought to life through the long-standing yet ever-evolving fundamentals of image, sound and storytelling.

• Audio & Radio
• Film
• Outdoor
• Print & Publishing

CRAFT. Focusing on the artistry, skill, talent and flair required to deliver beautifully executed ideas with the power to cut through and bring the creative idea to life.

• Design
• Digital Craft
• Film Craft
• Industry Craft

ENGAGEMENT. Celebrating insightful creativity that captivates at every touchpoint. Creating authentic interaction and immersive experiences that engage consumers and impact culture.

• Creative B2B
• Creative Data
• Direct
• Media
• PR
• Social & Creator

ENTERTAINMENT. Celebrating creativity that goes beyond branded communications to create authentic branded entertainment that engages consumers and impacts culture.

• Entertainment
• Entertainment Lions for Gaming
• Entertainment Lions for Music
• Entertainment Lions for Sport

EXPERIENCE. Focusing on the powerful brand currency of intelligent customers journeys and immersive experiences – captivating audiences at every touch point.

• Brand Experience & Activation
• Creative Business Transformation
• Creative Commerce
• Innovation
• Luxury (category introduced in 2024)

GOOD. Going beyond brand purpose to use creative communications to shift culture, create change and positively impact the world.

• Glass: The Lion for Change
• Sustainable Development Goals

HEALTH. Celebrating creativity in branded communications in this highly innovative but fiercely regulated sector with the unique power to truly change lives.

• Health & Wellness
• Pharma

STRATEGY. Celebrating commercial effectiveness, strategic planning and creative application of solutions to unlock growth and measure impact.

• Creative Effectiveness
• Creative Strategy

TITANIUM. Celebrating provocative, boundary-busting, envy-inspiring work that marks a new direction for the industry and moves it forward.

• Dan Wieden Titanium

Find more info about the 2025 Cannes Lions in our dedicated category: CANNES LIONS 2025

Find more recent international advertising winners (Clio, D&AD, One Show…) in our dedicated category: CREATIVE AWARD SHOWS 2025