World Cup 2026: How Levi’s Outsmarted FIFA’s Stadium Naming Rules
While watching matches at the 2026 FIFA World Cup, you may feel as though you're discovering entirely new stadiums.
MetLife Stadium, named after the American...
Comando Con Venezuela – 600K Network: QR Codes To Protect Democracy
If citizens could capture and verify those records independently, they could create an alternative source of truth beyond the control of the electoral authority.
Ahead...
Suncorp – Haven: The Insurance Building Storm-Resistant Houses
While insurance provides financial recovery, it does little to prevent damage in the first place.
Australia is one of the most disaster-prone countries in...
Sea Cleaners & JCDecaux – Reverse Media: Reframing Branded Litter As Negative Impressions
For decades, brands have carefully built visibility through media investment, but an unintended form of media has been growing in parallel: branded litter.
Every...
ASICS – The Undropped Kit: Co-Creating A New PE Kit With Young Girls
In the UK, 64% of girls stop participating in sport before the age of 16, with significant consequences for both their physical and mental...
Oreo – The Oreo Cows: Unusual Celebration Of The Milk-Dunking Ritual
Oreo identified an opportunity to reconnect with a tradition in a way that felt both unexpected and authentically local, reinforcing the emotional bond between...
BCP – SOS POS: Countering Phone Theft With Terminal Payments
While banks provide emergency hotlines to block accounts, these solutions depend on the very thing that has just been stolen: the customer’s phone.
In Peru,...
World Cup 2026: The Ad Business Behind Hydration Breaks And The Halftime Show
The 2026 World Cup will be unlike any other. Hosted across the United States, Canada, and Mexico, the tournament is already shaping up to...
Columbia – Expedition Impossible: Challenging Flat Earthers to Find the Edge of the World
To prove its gear can survive anywhere, Columbia launched a tongue-in-cheek challenge daring flat earthers to locate the planet’s edge — and promised them...
World Cup 2026: Coaches And Commentators Are The New Ad Stars
For the 2026 World Cup, the idea of a “football star” seems to be expanding far beyond the players themselves.
For years, World Cup...
