Moncler – Warmer Together: Al Pacino & Robert De Niro’s Warm Friendship
For over 70 years, Moncler has been synonymous with warmth.
But beyond its iconic outerwear, the brand wanted to redefine what warmth truly means:...
KitKat – The KitKat Heist: Finding 12 Tonnes Of Stolen KitKat Bars
Most brands treat crises as something to hide. But in today's media environment, unusual real-world events can generate more attention than even the largest...
Club Deportivo – The Thousand Sponsors: Supported By True Fans
Most football sponsorship is reserved for a handful of major brands with deep pockets.
But for smaller clubs facing financial difficulties, there are thousands of...
DeLonghi – Tiny Coffee Shops: The Handcrafted Miniature Cafés
Despite more than 80% of coffee being consumed at home, consumer research revealed a perception gap: 72% of people still believed that the “best...
adidas feat. Oasis – Original Forever: The Comeback Of A B(r)and
Oasis fans don't just listen to the band, they live the culture around it.
For more than three decades, Oasis and adidas have shared...
Apple TV – Rebrand: When Human Craft Beats AI And CGI
Apple TV rebranded to drop the "+" from its name and introduced a cinematic visual identity created by TBWAMedia Arts Lab.
The rebrand features physical,...
Mercado Livre – Field Barcode: The First Scannable Football Field
Football is one of the few things that unites millions of Brazilians at the same time. Every weekend, fans spend hours watching matches, analysing...
Novartis – Relax Your Tight End: A Hilarious Campaign For Prostate Cancer Screening
Prostate cancer is the most commonly diagnosed cancer and the second leading cause of cancer-related death among men in the United States. While early...
Heinz – Look Familiar: Fry Boxes Resemble The Heinz Keystone
French fries are one of the world’s most universal food rituals, but the connection between fries and ketchup is often treated as a habit...
Hyundai – Coquí Alarmed: How A Frog Boosted Puerto Rico’s National Pride
For Puerto Ricans, the coquí is much more than a frog. Its distinctive call is one of the island’s most recognizable cultural symbols, deeply...
