IKEA – U Up?: A Flirt Text as a Marketing Tactic
In February 2025, IKEA Canada, via agency Rethink, launched a playful late-night activation aimed at insomniacs and restless smartphone users.
Between 10 p.m. and 5 a.m.,...
Powerade – The Athletes Code: Protecting Mental Health in Sport
In 2024, Powerade launched "The Athletes Code", a groundbreaking initiative that embeds a legally binding provision into athlete sponsorship contracts, allowing athletes to pause...
e.l.f. Beauty – So Many Dicks: Fighting Gender Disparities With Humor
In 2024, e.l.f. Beauty launched the bold and provocative “So Many Dicks” campaign to spotlight gender inequality in corporate boardrooms.
The campaign's title underscored...
Change The Ref – The Final Exam: A Video Game Against School Shootings
In September 2024, Change The Ref, a nonprofit founded by Manuel and Patricia Oliver after the tragic loss of their son Joaquin in the...
Les bureaux à part et appart’ de l’agence The Source à Paris
500m² pensés sur mesure pour y vivre, créer… Et dormir.
Alors que beaucoup d’agences réduisent la taille de leurs bureaux, s'excentrent, ou imposent toujours plus...
Cheetos – Other Hand: Making Ambidexterity a Necessity
Cheetos' “Other Hand” campaign is a humorous and relatable initiative celebrating fans who dedicate their dominant hand to enjoying Cheetos, leaving their non-dominant hand...
Designing Paris 2024: A Visual Identity Rooted in Paris, Made for the World
How do you reinvent the image of a city that the world already sees as a masterpiece? For the Paris 2024 Olympic and Paralympic...
D&AD 2025: Watch the 3 Black Pencils and 3 White Pencils Winners
The ad industry's most coveted Pencils.
The 63rd D&AD Awards, held on May 22, 2025, in London, celebrated the year’s most powerful and purposeful creative...
D&AD 2025 : 21 agences et 36 créations françaises primées
Les crayons les plus convoités de la publicité.
Le palmarès 2025 des D&AD Awards (Design and Art Direction) continue de célébrer l’excellence créative mondiale, avec...
Heinz – Mustard x Mustard: The Food & Music Collab of 2025
In a bold fusion of flavor and culture, Heinz partnered with GRAMMY-winning producer Mustard (Dijon McFarlane) to launch the "Mustard x Mustard" campaign.
Unveiled...
