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McDonald's - Prices That Make You Happy, by TBWA Neboko

Less burgers. More humans. "1,60", "1,95", "2,00", "3,75", "3,95"... These are the (very!) minimalistic taglines that one can read through McDonald's latest "value campaign", next...
agence-tequila-rapido-nice

Tour d'horizon d'une agence régionale et "bien frappée".  Située en bordure Nord du Vieux-Nice, la Place Garibaldi est le fief de Tequila Rapido depuis 20...
attractivite-metiers-communication-marketing-publicite-forces-faiblesses-qualites-inconvenients-criteres-etude-com-ent-occurence-2023

Une désillusion chez les jeunes communicants.  Découvrez ci-dessous les résultats de la première étude sur "l'attractivité des métiers de la communication", réalisée par COM-ENT et...
eurobest-2022

Le meilleur de la créativité publicitaire européenne.  Surnommés "les Cannes Lions de l’Europe", les Eurobest sont en effet l'équivalent continental du prestigieux festival cannois. Tous...
best-2022-christmas-xmas-holiday-ads

The very best of the 2022 Xmas commercials.  After two very special Christmas ads seasons in 2020, as in 2021, especially because of the pandemic,...
Zulu-Alpha-Kilo-canada-agency-case-studies-Left-Handed-Mango-Chutneyvideo

"Let's award work real people love" claims Zulu Alpha Kilo, a Canadian advertising agency, in this weird but quite accurate short film. It's brilliantly...
creative-ad-agencies-memes-threats-future

Advertising agencies are an endangered species.  Since day one, the marketing industry has always been in a constant evolution, which is maybe what makes it...
cannes-lions-bilan-france-2012-2022

Bilan des performances françaises à Cannes. En ce mois de juin 2022 cela fait désormais 10 ans que LLLLITL couvre les Cannes Lions, tant du...
coinbase-super-bowl-2022-qr-codevideo

Coinbase ran a full 60-second slot offering free Bitcoin during Super Bowl 56. The ad was so successful that it brought the crypto firm's...
video

The National Rifle Association (NRA) spends $250 million annually to advocate for pro-gun legislation. How do you fight for common sense gun laws while...