Coca-Cola : 100 ans au plus près des français •
1919-2019 = un siècle de complicité entre Coca-Cola et les Français. L’occasion idéale de se remémorer les moments partagés et de se projeter ensemble...
PMU : la plus grande course de tous les temps •
Le PMU dévoile sa nouvelle plateforme de marque à travers une vaste campagne institutionnelle pluri-media (TV, affichage, display et digital). La marque met en...
British Airways – A British Original: a minimalistic campaign made of 500 ads
British Airways launched a groundbreaking multi-channel campaign called A British Original, which celebrates British Airways’ people, its customers, and the nation.
The campaign explores...
Free : les geeks nostalgiques de l’Internet bas débit •
Des années après Rodolphe, Free remet à l'honneur les précurseurs du web !
Free revient en télévision avec humour et réaffirme son rôle de libérateur...
Change The Ref – The Lost Class: 3,044 empty chairs never meant this much
The National Rifle Association (NRA) spends $250 million annually to advocate for pro-gun legislation. How do you fight for common sense gun laws while...
Stella Artois – The Artois Probability: what’s the beer in all those paintings
Fun fact: Stella Artois has the oldest logo in the world. Its horns reference the Den Hoorn brewery which opened in Leuven, Belgium, in...
Toutes les publicités du Super Bowl 2015
La finale du Super Bowl 2015 (XLIX) aura lieu dimanche 1er février 2015, au Stade Universitaire Phoenix de Glendale en Arizona. Cette finale sportive est...
Wingstop – Thighstop: hacking its own brand to boost chicken thighs
In 2021, the US faced an unprecedented shortage in wings, meaning restaurants like Wingstop had a tough challenge in front of them: what do...
Samsung – Flipvertising: the reverse targeting
Flipvertising managed to resonate with ad-sceptical millennials and Gen Z. To launch the new Samsung Galaxy Z Flip4, CHEP used an innovative approach to...
Vienna Strips on OnlyFans: a brilliant action against censorship on social media
A creative protest movement for artistic freedom on social media. Protesting the censorship of art, promoting Vienna’s historic sexual liberty and its most famous...
