Coinbase – Less Talk, More Bitcoin: minimalism at the Super Bowl
Coinbase ran a full 60-second slot offering free Bitcoin during Super Bowl 56. The ad was so successful that it brought the crypto firm's...
Wingstop – Thighstop: hacking its own brand to boost chicken thighs
In 2021, the US faced an unprecedented shortage in wings, meaning restaurants like Wingstop had a tough challenge in front of them: what do...
Decathlon – The Breakaway: prisoners escape their everyday thanks to cycling
In a maximum security prison in Oudenaarde (Belgium), Decathlon launched the first eCycling team for prisoners. The unique partnership saw Decathlon provide prisoners with...
UNESCO – Backup Ukraine: when digital preserves cultural heritage
The 'Backup Ukraine' project is a digital rescuer of Ukraine' culture. The bombings in Ukraine are relentless. As well as the countless deaths and...
Nike – NikeSync: women can now sync their training to their menstrual cycle
"The first-ever cycle syncing training collection", available on the Nike Training Club App. A digital platform resource showing women how to harness the power...
Sheba – Hope Reef: a living billboard made of coral
The world’s coral reefs are dying. Mars cat food brand, Sheba, has embarked on a restoration program, an idea created in a collaboration between...
Cannes Lions 2022 : le palmarès français
Les publicitaires sont de retour sur la Croisette.
Après 2 années d'absence, les Cannes Lions sont bel et bien de retour sur la Côte d'Azur....
Cannes Lions 2022: watch all the Grand Prix here
The Cannes Lions are back in Cannes.
The Cannes Lions 2022 are the first in-person "International Festival of Creativity" since 2019. Created in 1954 and...
Vienna Strips on OnlyFans: a brilliant action against censorship on social media
A creative protest movement for artistic freedom on social media. Protesting the censorship of art, promoting Vienna’s historic sexual liberty and its most famous...
Samsung – « iTest »: a smart hack to make iPhone users switch
Samsung has infiltrated iPhones with a Galaxy handset emulator. Samsung created a web app that turns Apple's iPhones into Galaxy handsets, achieving 10 million...
