Eurobest 2023: watch the 23 Grand Prix winners

eurobest-2023-grand-prix-winners-palmares

The very best of European advertising company. 

Nicknamed “the Cannes Lions of Europe”, the Eurobest are in fact the continental equivalent of the prestigious Cannes festival. Both are also organized by the same parent company, Ascential. As a major festival on the international circuit, the Eurobest has recognized the most creative advertising campaigns on the old continent for 35 years. Find below the full list of the 2023 Grand Prix, the Special Awards, and all the case studies.

 

All the Grand Prix of the Eurobest 2023

CATEGORY BRAND CAMPAIGN AGENCY
Brand Experience Samsung Unfear Cheil Madrid, Spain
Creative Bus. Tr. Renault Plug Inn Publicis Conseil, France
Creative Com. Renault Plug Inn Publicis Conseil, France
Creative Data Mastercard Where To Settle McCANN Warsaw, Poland
Creative Effect. D’Ieteren Reduce The Ride Happiness, Belgium
Creative Strategy Renault Plug Inn Publicis Conseil, France
Design NL Foreign Affairs The Dropstore Publicis Amsterdam, Netherlands
Digital Craft Samsung Unfear Cheil Madrid, Spain
Direct Mastercard Where To Settle McCANN Warsaw, Poland
Entertainment Orange WoMen’s Football Marcel, France
Film Orange WoMen’s Football Marcel, France
Film Craft Pairi Daeza Iran-E Man New-Land Cop., Denmark
Glass Orange WoMen’s Football Marcel Paris, France
Healthcare Vanish Me, My Autism & I Havas London, UK
Industry Craft Lacoste Bucket Hat… BETC Paris, France
Innovation Aizome Aizome Ultra Serviceplan Munich, Germany
Integrated Oreo Cheat Cookies Saatchi & Saatchi D., Germany
Media McDonald’s Plastic Kicks the Bucket OMD Dusseldorf, Germany
Outdoor McDonald’s Deals Stuck In Time Nord DDB Stockholm, Sweden
PR Ukraine Be Brave Like Ukraine Banda Kyiv, Ukraine
Print & Publishing Hellmann’s Mayo McHack Edelman London, UK
Radio & Audio Visit Sweden Spellbound By Sweden Weber Shandwick S., Sweden
Social & Inf. Oreo Cheat Cookies Saatchi & Saatchi D., Germany

 

The Special Awards of the Eurobest 2023

  • Agency of the Year: #1 Marcel Paris (France) ; #2 Publicis Conseil Paris (France) ; #3 Saatchi & Saatchi Dusseldorf (Germany).
  • Independent Agency of the Year: #1 Serviceplan Munich (Germany) ; #2 Edelman, London (United Kingdom) ; #3 SMALL New York (USA).
  • Creative Network of the Year: #1 Publicis Worldwide ; #2 Havas Creative ; #3 DDB Worldwide.
  • Media Network of the Year: #1 OMD Worldwide ; #2 PHD Worldwide ; #3 Mindshare.
  • Golden Palm of the Year (awarded to production companies): #1 Prodigious (France) ; #2 New—Land (Denmark) ; #3 SMUGGLER (United Kingdom).

 

The Case Studies of the Eurobest 2023 Grand Prix

3 Grand Prix each: 

  • Creative Commerce Grand Prix + Creative Strategy Grand Prix + Creative Business Transformation Grand Prix: Renault – Plug Inn (by Publicis Conseil, France).

 

  • Entertainment Grand Prix + Film Grand Prix + Glass (The Award For Change) Grand Prix: Orange – WoMen’s Football (by Marcel, France).

 

2 Grand Prix each: 

  • Brand Experience & Activation Grand Prix + Digital Craft Grand Prix: Samsung – Unfear (by Cheil Worldwide Madrid, Spain).

 

  • Creative Data Grand Prix + Direct Grand Prix: Mastercard – Where To Settle (by McCANN Warsaw, Poland).

 

  • Integrated Grand Prix + Social & Influencer Grand Prix: Oreo – Cheat Cookies (by Saatchi & Saatchi Dusseldorf, Germany).

 

1 Grand Prix each: 

  • Creative Effectiveness Grand Prix: D’Ieteren – Reduce The Ride (by Happiness Brussels, Belgium).

 

  • Design Grand Prix: The Netherlands Ministry of Foreign Affaires – The Dropstore (by Publicis Benelux Amsterdam, Netherlands).

 

  • Film Craft Grand Prix: Pairi Daeza – Iran-E Man (by New-Land Copenhagen, Denmark).

 

  • Healthcare Grand Prix: Vanish – Me, My Autism & I (by Havas London, United-Kingdom).

 

  • Industry Craft Grand Prix: Lacoste – Buck Hat, Pink Polo… (by BETC Paris, France).

 

  • Innovation Grand Prix: Aizome – Aizome Ultra (by Serviceplan Munich, Germany).

 

  • Media Grand Prix: McDonald’s – Plastic Kicks the Bucket (by OMD Dusseldorf, Germany).

 

  • Outdoor Grand Prix: McDonald’s – Deals Stuck In Time (by Nord DDB Stockholm, Sweden).

 

  • PR Grand Prix: Ukraine – Be Brave Like Ukraine (by Banda Kyiv, Ukraine).

 

  • Print & Publishing Grand Prix: Hellmann’s – Mayo McHack (by Edelman London, United-Kingdom).

 

  • Radio & Audio Grand Prix: Hellmann’s – Mayo McHack (by Edelman London, United-Kingdom).

 

Simon Cook, CEO, LIONS, comments: “It’s inspiring to see a breadth of new countries awarded for 2023. Poland and Ukraine won their first Grands Prix at Eurobest overall, and there were also first-time Grand Prix wins for Belgium, Denmark, Italy, Spain and Sweden across a number of Awards. Congratulations to all of our Award winners, and those shortlisted, as they collectively raise the bar for creative excellence across Europe.”

 

Cannes Lions, D&AD, Effie, One Show… Check ALL the main 2023 palmarès: AWARDS 2023
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