Every Christmas and New Year, people around the world throw away tons of food, harming nature. For Christmas 2020, IKEA encourages us to behave responsibly: this season please throw away less food, and save more. In a wonderful, powerful and spectacular film, IKEA Russia makes giant pieces of wasted food fall from the sky to raise awareness on this terrible matter. A great piece of work created by Instinct BBDO (Moscow) and produced by Alfa Film.
“What if nature returns everything we throw away during the Holidays? Don’t let your celebrations go to waste.”
CREDITS. Brand: IKEA. Marketing Director: Inna Romagnoli. Marketing Communication Manager: Anna Fokina. Marketing Communications Leader Cluster: Olga Belyaeva. Marketing Communications Specialist Cluster: Olga Chernova. Content Specialist: Julia Gorina. Content Specialist: Olga Trukets. Digital Content Specialist: Galina Malashkova. Advertising Agency: Instinct BBDO, Russia. Chief Creative Director: Yaroslav Orlov, Roman Firainer. Associate Creative Director: Antonina Pirogova, Evgeny Golovan. Strategic Planning Director: Anna Zakharova. Client Service Director: Marina Vershinina. Group Account Director: Irina Gornova. Senior Account Manager: Ksenia Mikhaylova. Producer: Tatiana Dmitrieva. Production Company: ALFA FILM. Executive Producer: Petr Ilin. Producer: Leonid Lukyanov. Junior Producer: Alexandra Bravova. Director: Ilya Naishuller / Great Guns ex. Russia. Camera Operator: Daria Grafova. Production Designer: Elizaveta Lavinskaya. 1st AD: Elena Alasheeva. Graphic Studio: CGF.