The Oscars of the advertising industry.
The Clio Awards, famous for their iconic statuette trophies, have just announced their 2024 winners, showcasing some seriously top-notch creativity in advertising. Since 1959, these awards have been all about honoring the best of the best, pushing boundaries, and sparking inspiration in the industry.
Every year, they gather the coolest minds in advertising for some intense judging sessions to pick out the cream of the crop and award Grand, Gold, Silver and Bronze Clio statues. Check out this year’s Grand Prix winners – the ones you definitely can’t afford to miss!
All the Grand Prix from the Clio Awards 2024
Here they are, all conveniently gathered into one comprehensive table. Check the table to find the category, brand, campaign or agency that interests you, and scroll down to watch the associated case study. Enjoy these amazing pieces of work!
| CATEGORY | BRAND | CAMPAIGN | AGENCY |
| Branded Entert. | Orange | WoMen’s Football | Marcel, Paris |
| Cr. Effectiv. | Orange | WoMen’s Football | Marcel, Paris |
| Film | Orange | WoMen’s Football | Marcel, Paris |
| Social Media | Orange | WoMen’s Football | Marcel, Paris |
| Collaborations | Mattel | Barbie The Movie | Mattel, El Segundo |
| Integrated | Mattel | Barbie The Movie | Mattel, El Segundo |
| Design Craft | Microsoft | ADLaM | McCann, New York |
| Digital Craft | Microsoft | ADLaM | McCann, New York |
| Direct | Mastercard | Where To Settle | McCann, Warsaw |
| Digital, Mobile | Mastercard | Where To Settle | McCann, Warsaw |
| Audio | Loterías Del Uruguay | Buy A Radio Station | Havas Gurisa, Montevideo |
| Audio | Women Helping Women | Undercover | Ogilvy, Hong Kong |
| Audio Craft | Halls | Breathe Through It | DAVID, Madrid |
| Cr. Bus. Transf. | Renault | Plug Inn | Publicis Conseil, Paris |
| Cr. Bus. Transf. | Working With Cancer | Working With Cancer | Publicis Groupe, Paris |
| Cr. Use of Data | Terre des Femmes | Cutcakes | TBWA\, Zurich |
| Cr. Use of Data | Nativa | Nativa Meter | L&C, New York |
| Cr. Use of Data | Makro | Life Extending Stickers | Grey and VML, Bogota |
| Design | JR Group | My Japan Railway | Dentsu, Tokyo |
| Design | Netherlands | The Dropstore | Publicis, Amsterdam |
| Design Craft | Channel 4 | Channel 4 Idents | 4Creative, London |
| Direct | NHS Blood | Waiting To Live | VML, London |
| Experience | Pop Tarts | First Edible Mascot | Weber Shandwick, Chicago |
| Experience | Courageous Conversation | Driving While Black | GSP, San Francisco |
| Film Craft | Sydney Opera House | Play It Safe | The Monkeys, Sydney |
| Media | Volkswagen | Sans Émission | VML, Montreal |
| Out Of Home | Coors Light | Coors Light Out | Rethink, Toronto |
| PR | Aizome | Wastecare | Serviceplan, Munich |
| Solar Impulse | Prêt À Voter | Publicis Conseil, Paris | |
| Print Craft | Leica | The One Exhibition | DM9, Sao Paulo |
“As always, the jury had a challenging task this year because the volume of creativity in our submissions was truly inspiring.”
“Ultimately, the Grand Clio winners were chosen because they not only showcased exceptional execution, but they embodied breakthrough storytelling and brought ideas to life that stood taller than the rest of the work being discussed.” said Clio CEO, Nicole Purcell.
The Special Awards from the 2024 Clio Awards
- Agency of the Year: Publicis Conseil, Paris.
- Advertiser of the Year: Michelob ULTRA.
- Independent Agency of the Year: Rethink, Canada.
- Network of the Year: Ogilvy.
- Production Company of the Year: Prodigious Paris.
- Lifetime Achievement Award: Susan Credle, Global Chair of FCB and Creative Advisor to IPG. She has led the FCB network to over 170 Clio Awards in her tenure and is widely celebrated for her commitment to lifting people up and infusing the industry with diversity and best-in-class creative.
- Honorary Award: Neil deGrasse Tyson, Astrophysicist and Director of New York’s Hayden Planetarium. His creative approach to exploring the universe has made him a household name and unlocked doors for people of all ages to better understand our place within it.
- Pepsi Emerging Creative Award: Cristian Mugarra Palma and Luis Piceros Fierro, a duo from Chile, selected for their ‘Flavor Filter’ video.
The case studies from the 2024 Clio Awards Grand Prix
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Branded Entertainment & Content Grand Prix + Creative Effectiveness Grand Prix + Film Grand Prix + Social Media Grand Prix: Orange – “WoMen’s Football” by Marcel, Paris.
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Design Craft Grand Prix + Digital, Mobile and Social Media Craft Grand Prix: Microsoft – “ADLam” by McCann, New York.
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Integrated Grand Prix + Partnerships & Collaborations Grand Prix: Barbie – “Barbie The Movie” by Mattel, El Segundo.
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Digital and Mobile Grand Prix + Direct Grand Prix: Mastercard – “Where to Settle”, by McCann Warsaw and McCann New York.
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Audio Grand Prix: Loteria y Quinielas del Uruguay – “You Can Buy a Radio Station” by Havas Gurisa, Montevideo.
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Audio Grand Prix: Women Helping Women – “Undercover” by Ogilvy, Hong Kong.
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Audio Craft Grand Prix: Halls – “Breathe Through It” by DAVID, Madrid.
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Creative Business Transformation Grand Prix: Renault – “Renault-Plug Inn” by Publicis Conseil, Paris.
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Creative Business Transformation Grand Prix: Working with Cancer – “Working with Cancer” by Publicis Groupe, Paris.
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Creative Use of Data Grand Prix: Nativa (AB InBev) – “Nativa Meter” by L&C, New York.
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Creative Use of Data Grand Prix: Makro Colombia – “Life Extending Stickers” by Grey and VML, Bogota.
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Creative Use of Data Grand Prix: Terre des Femmes – “Cutcakes” by TBWA\, Zurich.
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Design Grand Prix: JR Group – “My Japan Railway” by Dentsu, Tokyo.
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Design Grand Prix: Ministry of Foreign Affairs of the Kingdom of the Netherlands – “The Dropstore” by Publicis Groupe Benelux, Amsterdam.
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Design Craft Grand Prix: Channel 4 – “Channel 4 Idents” by 4creative + Art Practice, London.
- Direct Grand Prix: NHS Blood & Transplant – “Waiting to Live” by VML, London.
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Experience and Activation Grand Prix: Courageous Conversation Global Foundation – “Driving While Black” by Goodby, Silverstein & Partners, San Francisco ; and Critical Mass, Calgary.
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Experience and Activation Grand Prix: Pop Tarts (Kellanova) – “The First Edible Mascot” by Weber Shandwick, Chicago.
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Film Craft Grand Prix: Sydney Opera House – “Play It Safe” by The Monkeys (part of Accenture Song), Sydney.
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Media Grand Prix: Volkswagen – “Sans Émission” by VML and Type1, Montreal.
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Out Of Home Grand Prix: Coors Light – “Coors Lights Out” by Rethink, Toronto.
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Print Grand Prix: Solar Impulse – “Prêt à Voter” by Publicis Conseil, Paris.
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Print and Out Of Home Craft Grand Prix: Leica PhotoGlobal – “The One Exhibition” by DM9, Sao Paulo.
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Public Relations Grand Prix: Aizome – “Wastecare” by Serviceplan, Munich.
[…] Clio, Or, Argent et Bronze. Découvrez ci-dessous les grands gagnants Made in France, et allez voir cet autre article pour apprécier les nombreux Grands Prix internationaux de cette […]