One Show 2024: watch the 16 Grand Prix


New York’s most prestigious advertising awards. 

With over 50 years of recognizing excellence in advertising and design, The One Show stands as one of the most prestigious award shows in the industry. This year’s celebration of creativity and innovation took place during Creative Week, culminating in the grand One Show ceremony on May 17, 2024, at Cipriani Wall Street in New York City. The event honored the best work from around the globe, showcasing the incredible talent that continues to push the boundaries of the creative industry.

The One Show 2024 saw an impressive participation, with 20,038 pieces submitted from 65 countries. The competition was fierce, but agencies, studios, brands, production companies, and designers from 50 countries emerged victorious, collectively winning 184 Gold Pencils, 206 Silver Pencils, 280 Bronze Pencils, and 1,120 Merits. These accolades highlight the exceptional work and dedication of the creative community, cementing The One Show’s reputation as the ultimate benchmark of success in advertising and design. Check out this year’s Grand Prix winners – the ones you definitely can’t afford to miss!


All the Grand Prix from the One Show 2024

Here they are, all conveniently gathered into one comprehensive table. Check the table to find the category, brand, campaign or agency that interests you, and scroll down to watch the associated case study. Enjoy these amazing pieces of work! 

BEST OF SHOW Orange WoMen’s Football Marcel, Paris
Film & Video Orange WoMen’s Football Marcel, Paris
Online & Mobile Orange WoMen’s Football Marcel, Paris
Interactive & Mobile Craft Michelob Ultra Dreamcaster FCB, New York
Music & Sound Craft Michelob Ultra Dreamcaster FCB, New York
Radio & Audio-First Michelob Ultra Dreamcaster FCB, New York
Creative Use of Tech. Microsoft ADLaM McCann, New York
Cultural Driver Microsoft ADLaM McCann, New York
IP & Product Design Microsoft ADLaM McCann, New York
Integrated, Omnichannel DoorDash DoorDash-All The Ads Wieden+Kennedy, Portland
Social Media DoorDash DoorDash-All The Ads Wieden+Kennedy, Portland
Branded Entertainment Sydney Opera Play It Safe The Monkeys, Sydney
Moving Image Craft Sydney Opera Play It Safe Revolver, Sydney
Brand-Side Lazada Unnecessary Love Story In-House
Creative Effectiveness Adidas Runner 321 FCB Canada, Toronto
Creative Use of Data Skip Express Lane The Inflation Cookbook Dentsu Canada, Toronto
Design JR Group My Japan Railway Dentsu Inc., Tokyo
Direct Marketing Heineken H150 Anniversary LePub, Milan
Experiential & Immersive Claritin (Bayer) The DiversiTree Project Energy BBDO, Chicago
Health & Wellness Dove The Cost of Beauty Ogilvy UK, London
Out of Home Coors Light Coors Lights Out Rethink, Toronto
Pharma Eurofarma Scrolling Therapy Dentsu, Buenos Aires
Print & Promotional Kraft Heinz Heinz Ketchup Fraud Rethink, Toronto
Public Relations Kraft Heinz Just Date a Farmer Rethink, New York


The special awards from the One Show 2024

Top honorees in The One Show 2024, based upon cumulative scores for all awards won across all disciplines, are as follows:

  • Agency of the Year: FCB, New York. 
  • Independent Agency of the Year: Rethink, Toronto. 
  • Design Firm of the Year: King Henry Studios, London. 
  • Brand-Side/In-House Agency of the Year: Apple Marcom, Cupertino. 
  • Network of the Year: FCB. 
  • Independent Network of the Year: Rethink. 
  • Agency Holding Company of the Year: Interpublic Group. 
  • Production Company of the Year: Helo, West Hollywood. 
  • Music & Sound Company of the Year: Citizen Music New York and Los Angeles. 
  • Client of the Year: AB InBev. 
  • Non-Profit Client of the Year: Digital Public Library of America. 
  • Brand of the Year: Michelob ULTRA. 

2024 One Show winners prepare to brag

There were two winners of The One Show 2024 Penta Pencil, awarded to the agency and brand who together have created outstanding creative work for the last five years:

  • McCann and Microsoft
  • Rethink and Kraft Heinz.

A pair of entries received The One Show 2024 Fusion Pencil, the industry’s first global award to recognize great work that best incorporates DEI principles and underrepresented groups in both the creative content of the work and the team that made it:

  • Black Women for Wellness LA – “Everything They Didn’t Tell You” by Area 23, New York.
  • Digital Public Library of America – “Banned Book Club” by FCB Chicago and 456 Studios Chicago.

The One Show 2024 Green Pencils, recognizing the most environmentally conscious creative work for the year, was awarded to:

  • Minderoo Foundation – “The Plastic Forecast” by M&C Saatchi Sydney and Collider Studio Sydney.
  • Makro Colombia – “Life Extending Stickers” by VML Colombia Bogotá and Grey Colombia Bogotá.

The One Show 2023 Sustainable Development Goals (SDG) Pencil, created in cooperation with the United Nations Office for Partnerships and nonprofit PVBLIC Foundation to reward agencies and brands for work that betters the world and contributes to securing a sustainable future for all, went to:

  • Mastercard – “Where To Settle” by McCann Poland Warsaw and McCann New York.
  • Solar Impulse – “Prêt à Voter” by Publicis Conseil Paris.
  • Makro Colombia – “Life Extending Stickers” by VML Colombia Bogotá and Grey Colombia Bogotá.


The case studies from the One Show 2024

  • BEST OF SHOW + Film & Video Grand Prix + Interactive, Online & Mobile Grand Prix: Orange – “WoMen’s Football” by Marcel, Paris.


  • Interactive & Mobile Craft Grand Prix + Radio & Audio-First Grand Prix + Music & Sound Craft: Michelob Ultra (AB InBev) – “Dreamcaster” by FCB & 456 Studios, New York.


  • Creative Use of Technology Grand Prix + Cultural Driver Grand Prix + IP & Product Design Grand Prix: Microsoft – “ADLam” by McCann, New York.


  • Integrated, Omnichannel Grand Prix + Social Media Grand Prix: DoorDash – “DoorDash-All The Ads” by Wieden+Kennedy Portland and Superette San Francisco.


  • Branded Entertainment Grand Prix + Moving Image Craft & Production Grand Prix: Sydney Opera House – “Play It Safe” by The Monkeys Sydney, MassiveMusic Sydney, ARC EDIT Sydney, and Revolver x Somesuch Sydney.


  • Brand-Side, In-House Grand Prix: Lazada – “An Unnecessary Love Story”.


  • Creative Effectiveness Grand Prix: adidas – “Runner 321” by FCB Canada Toronto.


  • Creative Use of Data Grand Prix: Skip Express Lane (SkipTheDishes) and Food Banks Canada – “The Inflation Cookbook” by Dentsu Canada, Toronto.


  • Design Grand Prix: JR Group – “My Japan Railway” by Dentsu, Tokyo.


  • Direct Marketing Grand Prix: Heineken – “H150 Anniversary” by LePub Milan, Boomerang Amsterdam, Prettybird London, and MassiveMusic Amsterdam.


  • Experiential & Immersive Grand Prix: Claritin (Bayer) – “The DiversiTree Project” by Energy BBDO Chicago, CANJA Audio Culture Curitiba, Coyne PR New York, and twelvenote New York.


  • Health & Wellness Grand Prix: Dove – “The Cost of Beauty” by Ogilvy UK London with Ogilvy Canada Toronto.


  • Out of Home Grand Prix: Coors Light – “Coors Lights Out” by Rethink, Toronto.


  • Pharma Grand Prix: Eurofarma – “Scrolling Therapy” by Dentsu Creative Argentina Buenos Aires, Dentsu Creative Chicago, and Dentsu Creative New York.


  • Print & Promotional Grand Prix: Kraft Heinz – “Ketchup Fraud” by Rethink, Toronto.


  • Public Relations Grand Prix: Kraft Heinz / Just Crack an Egg – “Just Date a Farmer” by Rethink, New York.


Check out more winning campaigns from the world’s most prestigious advertising festivals: AWARDS 2024


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