Cannes Lions 2024: watch the shortlisted Titanium campaigns

The most prestigious category. 

The Cannes Lions International Festival of Creativity is renowned for recognizing groundbreaking and game-changing work in the advertising and marketing industry. Each year, the Titanium Lions category, named in honor of advertising legend Dan Wieden, highlights campaigns that have truly pushed the boundaries of creativity and innovation.

In 2024, the competition was fiercer than ever, with brands and agencies from around the world showcasing their most visionary and impactful work. From campaigns addressing social issues to those redefining brand engagement, the Titanium shortlist features a diverse array of creative excellence.

Join us as we explore the 20 outstanding campaigns that have made it to the Dan Wieden Titanium shortlist, out of 200 entries. These works not only exemplify the pinnacle of creative achievement but also inspire us to think differently about the power of advertising. Below, you’ll find the detailed list and the case studies of these remarkable campaigns. Dive in and discover the stories and ideas that are shaping the future of our industry.

“The Titanium Lions celebrate game-changing creativity. The work will need to break new ground in branded communications with provocative, boundary-busting, envy-inspiring work that marks a new direction for the industry and moves it forward.”

Watch the case studies of all the campaigns shortlisted in the 2024 Cannes Lions’ Titanium category:

• Anzen Health – 855-How-To-Quit-(Opioids) (by Serviceplan, Munich).

• AIZOME – Wastecare (by Serviceplan, Munich).

• Arla – Selfless Shelves (by FP7 McCann, Dubai).

• CeraVe – Michael CeraVe (by Ogilvy, New York).

• Coca-Cola – Thanks for Coke-Creating (by VML, London).

• Degiro and UN Women – Pink Chip (by AKQA, Amsterdam).

• DoorDash – Doordash-All-the-Ads (by Wieden+Kennedy, Portland).

• Dove – The Code (by Soko, Sao Paulo).

• DP World – The Move to -15°C (by Edelman, Dubai).

• Eletromidia – Guarded Bus Stop (by Almap BBDO, Sao Paulo).

• Google Android – iPager (by David, Miami).

• Heineken – Pub Museums (by LePub, Milan).

• JCDecaux – Meet Marina Prieto (by David, Madrid).

• Laut Gegen Nazis – Rights Against the Right (by Jung Von Matt AG, Hamburg).

• Mastercard – Room for Everyone (by McCann, Warsaw).

• Orange – Women’s Football (by Marcel, Paris).

• Sphere – Exosphere (by Sphere Entertainment, Las Vegas).

• Spotify – Spreadbeats (by FCB, New York).

• Tottus Supermarket – The Gift Card of Life (by McCann, Lima).

• Xbox – The Everyday Tactician (by McCann, London).

All the shortlisted campaign in Titanium at the Cannes Lions 2024

The Cannes Lions’ ‘2024 Awards map’

Here is the structure followed by the Cannes Lions to reward advertising creations from around the world during this 71st edition. 8 main tracks and a flagship category: the Dan Wieden Titanium Lions.

CLASSIC. The big creative idea – where work is brought to life through the long-standing yet ever-evolving fundamentals of image, sound and storytelling.

• Audio & Radio
• Film
• Outdoor
• Print & Publishing

CRAFT. Focusing on the artistry, skill, talent and flair required to deliver beautifully executed ideas with the power to cut through and bring the creative idea to life.

• Design
• Digital Craft
• Film Craft
• Industry Craft

ENGAGEMENT. Celebrating insightful creativity that captivates at every touchpoint. Creating authentic interaction and immersive experiences that engage consumers and impact culture.

• Creative B2B
• Creative Data
• Direct
• Media
• PR
• Social & Influencer

ENTERTAINMENT. Celebrating creativity that goes beyond branded communications to create authentic branded entertainment that engages consumers and impacts culture.

• Entertainment
• Entertainment Lions for Gaming
• Entertainment Lions for Music
• Entertainment Lions for Sport

EXPERIENCE. Focusing on the powerful brand currency of intelligent customers journeys and immersive experiences – captivating audiences at every touch point.

• Brand Experience & Activation
• Creative Business Transformation
• Creative Commerce
• Innovation
• Luxury & Lifestyle (new category introduce in 2024!)

GOOD. Going beyond brand purpose to use creative communications to shift culture, create change and positively impact the world.

• Glass: The Lion for Change
• Sustainable Development Goals

HEALTH. Celebrating creativity in branded communications in this highly innovative but fiercely regulated sector with the unique power to truly change lives.

• Health & Wellness
• Pharma

STRATEGY. Celebrating commercial effectiveness, strategic planning and creative application of solutions to unlock growth and measure impact.

• Creative Effectiveness
• Creative Strategy

TITANIUM. Celebrating provocative, boundary-busting, envy-inspiring work that marks a new direction for the industry and moves it forward.

• Dan Wieden Titanium