Archives annuelles : 2022
Eurobest 2022 : le palmarès français et international
Le meilleur de la créativité publicitaire européenne.
Surnommés "les Cannes Lions de l’Europe", les Eurobest sont en effet l'équivalent continental du prestigieux festival cannois. Tous...
Christmas 2022: watch the 15 best ads
The very best of the 2022 Xmas commercials.
After two very special Christmas ads seasons in 2020, as in 2021, especially because of the pandemic,...
This ad agency mocks agency people discussing case studies
"Let's award work real people love" claims Zulu Alpha Kilo, a Canadian advertising agency, in this weird but quite accurate short film. It's brilliantly...
The 12 biggest threats to advertising agencies’ future
Advertising agencies are an endangered species.
Since day one, the marketing industry has always been in a constant evolution, which is maybe what makes it...
Cannes Lions 2012-2022 : 10 ans de créativité publicitaire française
Bilan des performances françaises à Cannes.
En ce mois de juin 2022 cela fait désormais 10 ans que LLLLITL couvre les Cannes Lions, tant du...
Coinbase – Less Talk, More Bitcoin: minimalism at the Super Bowl
Coinbase ran a full 60-second slot offering free Bitcoin during Super Bowl 56. The ad was so successful that it brought the crypto firm's...
Change The Ref – The Lost Class: 3,044 empty chairs never meant this much
The National Rifle Association (NRA) spends $250 million annually to advocate for pro-gun legislation. How do you fight for common sense gun laws while...
Wingstop – Thighstop: hacking its own brand to boost chicken thighs
In 2021, the US faced an unprecedented shortage in wings, meaning restaurants like Wingstop had a tough challenge in front of them: what do...
Decathlon – The Breakaway: prisoners escape their everyday thanks to cycling
In a maximum security prison in Oudenaarde (Belgium), Decathlon launched the first eCycling team for prisoners. The unique partnership saw Decathlon provide prisoners with...
AnNahar – The Elections Edition: how saving ink and paper saved Lebanon’s elections
For the first time in nearly 90 years the AnNahar publication ceased print so it could donate a day’s worth of ink and paper...
