Every year over 2.5 million tons of pineapple are grown in the Philippines. While the fruit is packaged to feed people all over the world, pineapple leaves are left behind. For every ton of pineapples harvested, 3 tons of leaves are wasted. And when left to rot could create methane emissions over 20 times more harmful than CO2.

To make a change, Dole Sunshine Company, one of the largest producers of pineapples in the world, partnered with Ananas Anam to produce “Piñatex®”. A vegan, cruelty-free and sustainable leather alternative; made from the fiber of pineapple leaves that would otherwise go to waste.



This campaign has been awarded at the following major festivals:

– Cannes Lions 2022: Creative Business Transformation Grand Prix, 1 Bronze in Innovation.

– D&AD 2022: White Pencil.

– One Show 2022: Health and Wellness Grand Prix, the One Show Green Pencil 2022, and the One Show Sustainable Development Goals (SDG) Pencil 2022.


  • Advertising Agency: L&C New York (Lanfranco & Cordova).
  • Production Company: Suitcase Productions New York, and Agosto Lima.


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