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Flipvertising managed to resonate with ad-sceptical millennials and Gen Z. To launch the new Samsung Galaxy Z Flip4, CHEP used an innovative approach to...
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Two days after Serena Williams announced her retirement, Nike released a year-long study in the form of avatars, which showcased her commitment to staying...
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Instead of celebrating Clash of Clans’ 10th anniversary, Supercell celebrated a fake 40th anniversary, set in an alternate universe where Clash had existed since...
Cannes Lions 2023 Grand Prix

The most creative campaigns of the year.  Out of the 26,992 entries submitted this year (up 6% from 2022!), you will find below the only...
cannes-lions-2023-france-palmares

Le plus grand festival dédié à la créativité publicitaire.  Les mythiques "Cannes Lions" célèbrent cette année leur 70ème anniversaire. Une édition 2023 qui a reçu...
vow-mammoth meatballvideo

Prehistoric meat doesn’t sound all that appetising, but it certainly is attention-grabbing. And that’s why Australian cultured meat startup Vow decided to turn the...
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People think they know what ‘suicidal’ looks like: crying, anger, despair. In the absence of these signs, nobody intervenes. With 125 people taking their own...
partners-life-the-last-performancevideo

New Zealand life insurance provider, Partners Life, has partnered with Special New Zealand to deliver a disruptive advertising campaign, The Last Performance, challenging Kiwis...
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The Korean National Police Agency's (KNPA) 'Knock Knock' campaign introduces an inclusive police emergency call solution for people in a situation where they cannot...
cannes-lions-2023-titanium

The top campaigns of the year.  The Cannes Lions 2023 are just around the corner, and the Titanium category just revealed its shortlist, one of...