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Data

All the news related to data in communication. Additionally, all the advertising campaigns that creatively integrate data into their strategy.

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Le gratin de l'efficacité publicitaire tricolore. Le 30ème édition des prix Effie France vient de révéler son palmarès, une édition mise au point par l'AACC (Association...
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Saudi Arabia is experiencing a major digital boom. Numerous new businesses, including several food delivery apps from international giants with substantial budgets, have emerged...
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Fun fact: Stella Artois has the oldest logo in the world. Its horns reference the Den Hoorn brewery which opened in Leuven, Belgium, in...
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Flipvertising managed to resonate with ad-sceptical millennials and Gen Z. To launch the new Samsung Galaxy Z Flip4, CHEP used an innovative approach to...
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Two days after Serena Williams announced her retirement, Nike released a year-long study in the form of avatars, which showcased her commitment to staying...
Cannes Lions 2023 Grand Prix

The most creative campaigns of the year.  Out of the 26,992 entries submitted this year (up 6% from 2022!), you will find below the only...
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The top campaigns of the year.  The Cannes Lions 2023 are just around the corner, and the Titanium category just revealed its shortlist, one of...
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Les crayons les plus convoités. Festival anglais historique et prestigieux, les D&AD (alias "Design & Art Direction") sont un des festivals les plus exigeants :...
eurobest-2022

Le meilleur de la créativité publicitaire européenne.  Surnommés "les Cannes Lions de l’Europe", les Eurobest sont en effet l'équivalent continental du prestigieux festival cannois. Tous...
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Bilan des performances françaises à Cannes. En ce mois de juin 2022 cela fait désormais 10 ans que LLLLITL couvre les Cannes Lions, tant du...