ADC 2023: the big winners and greatest campaigns

A legendary advertising festival.

Based in of New York, the prestigious ADC (Art Directors Club) festival has just revealed its 102nd palmarès: the greatest campaigns of the year across 16 categories, with a special focus on craft and design. With this great age, it’s the oldest of all festivals dedicated to advertising creativity.

Every year, not much of its ‘Cube’ trophies rare awarded, making them so valuable. During this 102nd edition, 11,198 creations from 59 different countries were registered and judged, which is more than in 2022. In the end, only 106 Gold Cubes, 120 Silvers, 162 Bronze and 390 Merits have been awarded.

You will find below the big winners, the ‘Best of Disciplines’ Grand Prix, as well as the only ‘Black Cube’ awarded this year, and a special focus on the French palmarès.

The ‘Best of Discipline’ Grand Prix from the ADC 2023

The Brooklyn Film Festival and Molson Coors have been awarded by 2 ‘Best of Disciplines’ awards each, respectively in the Brand / Communication Design + Illustration categories ; and in the Advertising + Typography categories.

The esteemed global jury awarded this year’s coveted ADC Black Cube for Best of Show to Dell Technologies and Intel, for the « I Will Always Be Me » campaign created by VMLY&R New York. The work also won Best of Discipline in Interactive, three Gold Cubes (two in Interactive, one in Advertising), one Silver in Interactive, and two Bronze, one each in Advertising and Interactive.

The ‘ADC Designism Cube’, for the entry that best encourages positive societal and political change, also went to Molson Coors’ « Chillboards », created by DDB Chicago, with adam&eveDDB London, and NORD DDB CPH Copenhagen.

The top five countries for winners are the US with 367, Canada and Germany with 75 each, China with 74, and Japan with 38.

The Special Awards from the ADC 2023

The French palmarès from the ADC 2023

This year, the work of 5 agencies and 2 independent artists has been awarded. With 2 Silver and 1 Merit, Havas Play is France’s most awarded creative agency at the ADC 2023. Its Adopt A Mod campaign for La SPA is this year’s most awarded French campaign, watch it below. 

Keep up with the biggest advertising festivals : 2023 ADVERTISING PALMARÈS