ADC 2023: the big winners and greatest campaigns

adc-2023-palmares-awards

A legendary advertising festival.

Based in of New York, the prestigious ADC (Art Directors Club) festival has just revealed its 102nd palmarès: the greatest campaigns of the year across 16 categories, with a special focus on craft and design. With this great age, it’s the oldest of all festivals dedicated to advertising creativity.

Every year, not much of its ‘Cube’ trophies rare awarded, making them so valuable. During this 102nd edition, 11,198 creations from 59 different countries were registered and judged, which is more than in 2022. In the end, only 106 Gold Cubes, 120 Silvers, 162 Bronze and 390 Merits have been awarded.

You will find below the big winners, the ‘Best of Disciplines’ Grand Prix, as well as the only ‘Black Cube’ awarded this year, and a special focus on the French palmarès.

 

The ‘Best of Discipline’ Grand Prix from the ADC 2023

The Brooklyn Film Festival and Molson Coors have been awarded by 2 ‘Best of Disciplines’ awards each, respectively in the Brand / Communication Design + Illustration categories ; and in the Advertising + Typography categories.

CATEGORY BRAND CAMPAIGN AGENCY
Advertising Molson Coors Chillboards DDB Chicago ; adam&eveDDB London ; NORD DDB CPH Copenhagen
Apparel Adidas Originals Ozworld Jam3 ; Media.Monks Amsterdam
Architecture Novartis Zero-Energy Media Facade iart Basel ; AMDL CIRCLE ; Michele De Lucchi Milano
Artificial Intelligence Toyota Mobility Foundation Voice Watch Dentsu Tokyo ; Data Artist Inc. ; Dentsu Live ; Shindii
Brand / Comm. Design Brooklyn Film Festival Something To Offend Everyone MullenLowe New York
Brand-Side / In-House Squarespace The Singularity Squarespace NY with Q Department NY, Final Cut NY, and Smuggler NY/LA
Experiential Design Michelob ULTRA McEnroe vs McEnroe FCB New York
Gaming OLG Chatham Plays On The Hive Toronto ; MLB New York
Illustration Brooklyn Film Festival Something To Offend Everyone MullenLowe New York
Interactive Dell and Intel I Will Always Be Me VMLY&R New York
Motion / Film Craft Telefonica Movistar Shout VMLY&R Mexico
Packaging Design Dia Elis Dia Elis G Design Studio Athens
Product Design Dot Incorporation Dot Pad Serviceplan Germany Munich ; Serviceplan Korea Seoul
Photography The New Yorker Waiting for the School Bus in Uvalde The New Yorker, New York
Publication Design China People’s Education Press Chinese Nursery Rhymes Rang Li Stockholm
Typography Molson Coors Chillboards DDB Chicago ; adam&eveDDB London ; NORD DDB CPH Copenhagen

adc brooklyn film festival something to offend everyone mullenlowe new york

adc brooklyn film festival something to offend everyone mullenlowe new york 2

The esteemed global jury awarded this year’s coveted ADC Black Cube for Best of Show to Dell Technologies and Intel, for the “I Will Always Be Me” campaign created by VMLY&R New York. The work also won Best of Discipline in Interactive, three Gold Cubes (two in Interactive, one in Advertising), one Silver in Interactive, and two Bronze, one each in Advertising and Interactive.

The ‘ADC Designism Cube’, for the entry that best encourages positive societal and political change, also went to Molson Coors’ “Chillboards”, created by DDB Chicago, with adam&eveDDB London, and NORD DDB CPH Copenhagen.

The top five countries for winners are the US with 367, Canada and Germany with 75 each, China with 74, and Japan with 38.

 

The Special Awards from the ADC 2023

Agency of the Year MullenLowe (New York)
Boutique Agency of the Year Bickerstaff.734 (Kyiv) + Josephmark (Brisbane & Los Angeles)
Brand-Side Agency of the Year Squarespace (New York)
Design Team of the Year The New York Times Magazine (New York)
Boutique Design Studio of the Year G Design Studio (Athens)
Network of the Year VMLY&R
Production Company of the Year Smuggler (New York & Los Angeles)
Music & Sound Company of the Year JSM Music (New York)
Brand of the Year Squarespace
Non-profit Client of the Year Brooklyn Film Festival
Freelancer of the Year Greg Miller, Greg Miller Photography, Mansfield Center
Members’ Choice Award Black & Abroad “The Black Elevation Map”, by Performance Art Toronto 

 

The French palmarès from the ADC 2023

This year, the work of 5 agencies and 2 independent artists has been awarded. With 2 Silver and 1 Merit, Havas Play is France’s most awarded creative agency at the ADC 2023. Its Adopt A Mod campaign for La SPA is this year’s most awarded French campaign, watch it below. 

AGENCY BRAND CAMPAIGN CATEGORY AWARD
Capsule Studio Skydance Interactive Behemoth Gaming Silver
DDB Paris Volkswagen Inside Jobs Advertising Bronze
DDB Paris Volkswagen Inside Jobs Experiential Design Merit
Havas Play La SPA #AdoptAMod Advertising Merit
Havas Play La SPA #AdoptAMod Advertising Silver
Havas Play La SPA #AdoptAMod Gaming Silver
Jean François Porchez Typofonderie Austerlitz Typography Merit
Leslie David Studio Sowvital Love Thy Plants Packaging Design Merit
Marcel Back Market Hack Market Advertising Merit
Marcel Back Market Hack Market Interactive Merit
Marcel Back Market Hack Market Interactive Merit
Stink Films Universal Music Woodkid – Reactor Motion, Film Craft Bronze
Stink Films Universal Music Woodkid – Reactor Motion, Film Craft Silver

 

ADC Art Directors Club awards 2023 102nd edition winners

 

Keep up with the biggest advertising festivals : 2023 ADVERTISING PALMARÈS

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