One Show 2023: the big winners and greatest campaigns

one-show-2023-palmares-awards-grand-prix-best-of-discipline-france

The festival of the shiny pencils.

A few days after ADC 2023 (check the palmarès here), the other advertising festival from the ‘Creative Week’, organized by the One Club for Creativity, has also revealed its 2023 winners. Out of the 20,166 entries from 69 countries (that’s more than in 2022!), 210 Gold Pencils, 200 Silver, 283 Bronze and 1,172 Merits have been awarded.

This year, the One Show celebrates its 50th anniversary, 50 years of honoring global creative excellence. The One Show’s 50-year milestone celebrates what has made this award the industry’s most relevant, prestigious and meaningful program: a celebration of the best in the industry, honoring its legacy with a forward-thinking, leading-edge lens. 

At the moment, the categories’ ‘Best of Discipline’ Grand Prix have not been revealed yet. This article will be updated on Saturday with these ‘best in class’ advertisements.

 

The ‘Best of Discipline’ Grand Prix from the One Show 2023

Apple’s ‘The Greatest’ (a film showcasing the brand’s ongoing commitment to accessibility which was launched for International Day of Persons with Disabilities on December 3, 2022) is actually the greatest campaign of the year according to the One Show’s 2023 jury. It also won a Best of Discipline award in the ‘Brand-Side / In-House’ category.

Aside of this campaign, Apple has also won 3 other Grand Prix, in the Moving Image Craft & Production ; Music & Sound Craft ; and Out of Home categories, making it the most awarded brand this year. 

These campaigns also won 2 Grand Prix each:

  • Experiential & Immersive + Radio & Audio Grand Prix: Muskrat Magazine – « Missing Matoaka » by BBDO Toronto
  • Cultural Driver + Public Relations Grand Prix: Grupo Estratégico – « Morning After Island » by Ogilvy Honduras

GRAND PRIX BRAND CAMPAIGN AGENCY
Best of Show Apple The Greatest Apple London + Cupertino
Branded Entertainment Women in Games Gender Swap BETC Paris
Brand-Side / In-House Apple The Greatest Apple London + Cupertino
Cultural Driver Grupo Estratégico PAE Morning After Island Ogilvy Honduras
Creative Effectiveness The Government of Tuvalu The First Digital Nation The Monkeys (Accenture Song) Sydney
Creative Use of Data Gahr WeCapital Data Tienda DDB Mexico
Design Coors Light Chillboards DDB Chicago
Direct Marketing Coinbase Less Talk, More Bitcoin Accenture Song
Experiential & Immersive Muskrat Magazine Missing Matoaka BBDO Toronto
Film & Video Monde Nissin / Voiz The Innocent Eyes Ogilvy Group Thailand Bangkok
Gaming Supercell / Clash of Clans Clash from the Past Wieden+Kennedy Portland
Health & Wellness The Swedish Food Federation Eat a Swede McCann Stockholm + London
Interactive & Mobile Craft Black & Abroad The Black Elevation Map Performance Art Toronto
Integrated Squarespace The Singularity Squarespace
Interactive, Online & Mobile Polycam + Unesco + Blue Shield Backup Ukraine Virtue Copenhagen
IP & Product Design Iberdrola Turnstile Turbines Weber Shandwick Paris
Moving Image Craft & Production Apple Share the Joy TBWA\Media Arts Lab Los Angeles
Music & Sound Craft Apple Music Rihanna – Stay Apple
Out of Home Apple Public Displays of Encouragement TBWA\Media Arts Lab Los Angeles
Pharma Horizon Therapeutics Eyedar Area 23, an IPG Health Company New York
Public Relations Grupo Estratégico Morning After Island Ogilvy Honduras
Print & Promotional An Nahar Newspaper The Elections Edition Impact BBDO / Dubai + Beirut
Radio & Audio Muskrat Magazine Missing Matoaka BBDO Toronto
Social Media BMW BMW: Nothing But Sheer Joy TBWA\Juice Beijing + TBWA\BOLT Shanghai

 

The Special Awards from the One Show 2023

Brand of the Year Apple
Agency of the Year BBDO Canada (Toronto)
Independent Agency of the Year Wieden+Kennedy (Portland)
Brand-Side Agency of the Year Apple (Cupertino)
Network of the Year Ogilvy
Independent Network of the Year Wieden+Kennedy
Creative Holding Company of the Year Omnicom
Production Company of the Year Smuggler (New York)
Music & Sound Company of the Year TA2 Sound+Music (Toronto)
Client of the Year AB InBEV
Non-profit Client of the Year Grupo Estratégico PAE 

 

The French palmarès at the One Show 2023

The ranking of the ad agencies 

10 French creative agencies have been awarded at the One Show 2023. BETC Paris is by far the most awarded one, followed by TBWA\ Paris, Weber Shandwick, and Marcel. Each one’s work being recognized by a Grand Prix and/or multiple Gold Pencils.

AGENCY Points Grand Prix Gold Silver Bronze Merit
1. BETC Paris 199 points 1 8 3 1 10
2. TBWA\ Paris 92 points . 2 5 3 18
3. Weber Shandwick  71 points 1 1 . 1 8
4. Marcel 62 points . 3 . 3 8
5. Herezie 23 points . 1 . 1 5
6. Havas Paris 20 points . 1 . 1 2
7. Fred & Farid 17 points . . 1 . 10
8. Steve 12 points . . 1 1 2
9. Havas Play 11 points . . . 2 5
10. DDB Paris 7 points . . . . 7
11. Ogilvy Paris 5 points . . . 1 2
–. Publicis Conseil 5 points . . . 1 2
13. Leo Burnett 1 point . . . . 1

Official points calculations of the One Show 2023 : Grand Prix = 45 points ; Gold = 15 points ; Silver = 7 points ; Bronze = 3 points ; Merit = 1 point. When multiple agencies are credited on the same same award win, then the points for that award win are equally divided among those agencies.

 

The full list of awarded campaigns 

This year and by total points, the 4 most awarded campaigns ‘Made In France’ are: 

  • Women in Games – « Gender Swap » by BETC Paris (94 points)
  • Iberdrola – « Turnstile Turbines » by Weber Shandwick (62 points)
  • Back Market – « Hack Market » by Marcel (61 points)
  • Duolingo – « The Tattoo Duo Over » by BETC Paris (50 points)
  • SOS Homophobie + Pantone – « Colors of Love » by TBWA\ Paris (47 points)

Watch them all below!

BETC CANAL+ The secret of Wakany Film & Video 2 Gold, 1 Merit
BETC Duolingo The Tattoo Duo Over PR 1 Silver
BETC Duolingo The Tattoo Duo Over Social Media 2 Gold, 1 Silver, 1 Bronze, 3 Merit
BETC Heetch IĆ Entertainment 1 Merit
BETC Lacoste Unexpected Encounters Out of Home 1 Gold, 1 Silver
BETC Loto Grandma Film & Video 1 Merit
BETC Women in Games Gender Swap Entertainment 1 Grand Prix, 1 Gold
BETC Women in Games Gender Swap Direct Marketing 1 Gold
BETC Women in Games Gender Swap PR 1 Gold
BETC Women in Games Gender Swap Gaming 3 Merit
BETC Women in Games Gender Swap Social Media 1 Merit
DDB Skoda Review Hacking Social Media 1 Merit
DDB Volkswagen Inside Jobs Direct Marketing 1 Merit
DDB Volkswagen Inside Jobs Experiential 1 Merit
DDB Volkswagen Inside Jobs Out of Home 1 Merit
DDB Volkswagen Inside Jobs PR 1 Merit
DDB Volkswagen Inside Jobs Social Media 2 Merit
F&F Pathé The Notifications Film & Video 1 Merit
F&F Pathé The Notifications Film Craft 1 Merit
F&F La Redoute The Showroom Hotels Direct Marketing 1 Merit
F&F La Redoute The Showroom Hotels Experiential 1 Merit
F&F La Redoute The Showroom Hotels Interactive 1 Merit
F&F Fondation Abbé Pierre Little Sister Entertainment 2 Merit
F&F Fondation Abbé Pierre Little Sister Film Craft 1 Silver, 3 Merit
Havas Fondation Anne de Gaulle Anne de Gaulle Health 1 Bronze, 1 Merit
Havas Fondation Anne de Gaulle Anne de Gaulle Out of Home 1 Gold
Havas Fondation Anne de Gaulle Anne de Gaulle PR 1 Merit
Havas Play La SPA Adopt a Mod Entertainment 1 Merit
Havas Play La SPA Adopt a Mod Gaming 1 Bronze, 2 Merit
Havas Play La SPA Adopt a Mod Interactive 1 Bronze
Havas Play Narcotiques Anonymes NAVerse Experiential 2 Merit
Herezie Prime Video Dubbing Factory Direct Marketing 1 Gold
Herezie Prime Video Dubbing Factory Social Media 1 Bronze, 3 Merit
Herezie Prime Video Dubbing Factory Radio & Audio 1 Merit
Herezie Prime Video WHO – A thread movie Entertainment 1 Merit
Leo Burnett Solidarité Femmes EyeMoney Film & Video 1 Merit
Marcel Back Market Hack Market Direct Marketing 1 Gold, 1 Bronze, 1 Merit
Marcel Back Market Hack Market Experiential 2 Gold, 2 Merit
Marcel Back Market Hack Market Green Pencil 1 Merit
Marcel Back Market Hack Market Out of Home 1 Bronze, 3 Merit
Marcel Back Market Hack Market PR 1 Bronze
Marcel Spotify Figure of speeches Music Craft 1 Merit
Ogilvy Doctolib More than a job Health  1 Merit
Ogilvy Nestlé The milkmAId Social Media 1 Bronze, 1 Merit
Publicis C. FNAC Unrecommended By Algorithm Interactive 1 Merit
Publicis C. Renault The Store Film Craft 1 Bronze, 1 Merit
Steve World Vision Unshowable Print & Promo 1 Silver, 1 Bronze
Steve World Vision Unshowable Out of Home 2 Merit
TBWA\ Entourage Homeless in the Metaverse Entertainment 1 Bronze
TBWA\ Entourage Homeless in the Metaverse Experiential 1 Merit
TBWA\ Entourage Homeless in the Metaverse Interactive 1 Merit
TBWA\ Entourage Homeless in the Metaverse Social Media 1 Gold, 1 Silver
TBWA\ France Terre d’Asile SOS Migrants Direct Marketing 1 Silver
TBWA\ France Terre d’Asile SOS Migrants Sustainable Dev. 1 Merit
TBWA\ Greenpeace Ban private jets Print & Promo 1 Silver, 1 Merit
TBWA\ Le Chocolat des Français Spice up your Valentine’s Day Design 1 Merit
TBWA\ Le Chocolat des Français Spice up your Valentine’s Day Social Media 2 Merit
TBWA\ McDonald’s France Delivered to your door Out of Home 1 Merit
TBWA\ SOS Homophobie + Pantone Colors of Love Direct Marketing 1 Gold, 1 Silver, 1 Merit
TBWA\ SOS Homophobie + Pantone Colors of Love Design 1 Silver, 1 Merit
TBWA\ SOS Homophobie + Pantone Colors of Love Experiential 1 Silver, 1 Bronze
TBWA\ SOS Homophobie + Pantone Colors of Love Product Design 1 Bronze
TBWA\ SOS Homophobie + Pantone Colors of Love Out of Home 1 Merit
TBWA\ SOS Homophobie + Pantone Colors of Love PR 1 Merit
TBWA\ SOS Homophobie + Pantone Colors of Love Social Media 1 Merit
TBWA\ Winamax The Ball of Yarn Film & Video 1 Merit
TBWA\ Winamax The Ball of Yarn Film Craft  4 Merit
Weber S. Frida etc. The Uncover Cultural Driver 1 Merit
Weber S. Frida etc. The Uncover Design 1 Bronze
Weber S. Frida etc. The Uncover Direct Marketing 1 Merit
Weber S. Frida etc. The Uncover Health  2 Merit
Weber S. Iberdrola Turnstile Turbines Design 2 Merit
Weber S. Iberdrola Turnstile Turbines Product Design 1 Grand Prix, 1 Gold
Weber S. Iberdrola Turnstile Turbines Out of Home 1 Merit
Weber S. Iberdrola Turnstile Turbines PR 1 Merit

 

« The One Show is 50 years young, and we continually strive to push boundaries, remain relevant, and are constantly evolving as the industry does. »

Kevin Swanepoel, CEO of The One Club.

OneShow 2023 Awards 50th edition winners

 

Keep up with the biggest advertising festivals : 2023 ADVERTISING PALMARÈS

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