Powerade – The Athletes Code: Protecting Mental Health in Sport
In 2024, Powerade launched "The Athletes Code", a groundbreaking initiative that embeds a legally binding provision into athlete sponsorship contracts, allowing athletes to pause...
e.l.f. Beauty – So Many Dicks: Fighting Gender Disparities With Humor
In 2024, e.l.f. Beauty launched the bold and provocative “So Many Dicks” campaign to spotlight gender inequality in corporate boardrooms.
The campaign's title underscored...
Change The Ref – The Final Exam: A Video Game Against School Shootings
In September 2024, Change The Ref, a nonprofit founded by Manuel and Patricia Oliver after the tragic loss of their son Joaquin in the...
Cheetos – Other Hand: Making Ambidexterity a Necessity
Cheetos' “Other Hand” campaign is a humorous and relatable initiative celebrating fans who dedicate their dominant hand to enjoying Cheetos, leaving their non-dominant hand...
Designing Paris 2024: A Visual Identity Rooted in Paris, Made for the World
How do you reinvent the image of a city that the world already sees as a masterpiece? For the Paris 2024 Olympic and Paralympic...
Heinz – Mustard x Mustard: The Food & Music Collab of 2025
In a bold fusion of flavor and culture, Heinz partnered with GRAMMY-winning producer Mustard (Dijon McFarlane) to launch the "Mustard x Mustard" campaign.
Unveiled...
Penny – Price Packs: Visibility Meets Value on Shelves
German discount grocer Penny has launched the innovative "Price Packs" campaign to emphasize its commitment to affordability in a highly competitive market dominated by...
36 Months: A Great Initiative to Raise the Minimum Age of Social Media
95% of 13-17 year olds globally are on social media. Deteriorating mental health in teenagers, driven by social media overexposure, is one of the...
Sol Cement – SightWalks: titles designed for visually impaired people
Cemento Sol, a renowned cement company, has introduced an innovative series of cement tiles called "Sidewalks to See" or "SightWalks." These tiles feature numbered...
Johnnie Walker – Errata at 88: tribute to the actual queen of bossa nova
On October 8th, Carnegie Hall hosted a remarkable tribute show honoring a pivotal 1962 concert that helped introduce bossa nova to the global stage....
