ASICS – The Undropped Kit: Co-Creating A New PE Kit With Young Girls
In the UK, 64% of girls stop participating in sport before the age of 16, with significant consequences for both their physical and mental...
Oreo – The Oreo Cows: Unusual Celebration Of The Milk-Dunking Ritual
Oreo identified an opportunity to reconnect with a tradition in a way that felt both unexpected and authentically local, reinforcing the emotional bond between...
Columbia – Expedition Impossible: Challenging Flat Earthers to Find the Edge of the World
To prove its gear can survive anywhere, Columbia launched a tongue-in-cheek challenge daring flat earthers to locate the planet’s edge — and promised them...
Tecate – Welcome Back, Paisano: Creating Opportunities for Repatriated Mexicans
In 2025, more than 142,000 Mexicans were repatriated from the United States, returning home after leaving in search of better opportunities.
For many, the...
D&AD 2026: 2 White Pencils & 52 Yellow Pencils Winners
The ad industry's most coveted Pencils.
The 64th D&AD Awards Ceremony, held on May 20, 2026, in London, celebrated the year’s most powerful and purposeful...
Call of Duty – The Guild: The Game is Already Real
Instead of promoting Black Ops 7 with trailers alone, Activision blurred fiction and reality until audiences began questioning the world around them.
As one of...
Grindr – I Wool Survive: From Hidden Wool to Global Pride
When queer lives were treated as disposable, Grindr reclaimed their story through fashion—making identity visible in the most unexpected place: the runway.
In nature, sexuality...
Tecate – Gulf of Mexico Bar: Protecting a Landmark from Donald Trump
When a digital label tried to erase a piece of Mexican identity, Tecate reclaimed the Gulf of Mexico the only way that matters: by...
One Show 2026: Watch the 26 Grand Prix Winners
New York’s Most Prestigious Advertising Awards.
For more than five decades, The One Club for Creativity has celebrated the very best in advertising, design, innovation,...
ADC Awards 2026: Watch the 17 Grand Prix Winners
Celebrating the Pinnacle of Art Direction.
The ADC Awards (Art Directors Club) continue to stand as one of the most respected global benchmarks for excellence...
