IKEA – The Sleeping Spoils: Go to bed or get spoiled
IKEA, a committed advocate for better sleep, takes its message straight into viewers’ favorite shows. Starting at midnight, the brand “hacks” Netflix content to...
The Ring – The 4th Judge: When boxing gets data‑driven
For over a century, the sport of boxing has relied on three human judges to score fights — a system that has often drawn...
Cadbury – Made To Share: The witty and playful packaging
The “Made to Share” campaign reframes sharing — not as a forced act, but as a spontaneous gesture of generosity.
By launching limited‑edition Cadbury...
Andrex – Get Comfortable: The toilet paper brand that breaks the pooping taboo
The “Get Comfortable” campaign was created to challenge deeply rooted societal taboos around toileting — particularly the shame or embarrassment many feel about using...
Eurobest 2025: Watch the 25 Grand Prix Winners
Europe’s benchmark for advertising creative excellence.
Often described as "Europe’s answer to Cannes Lions," Eurobest stands as the regional counterpart to the world-renowned festival —...
Christmas 2025: Watch the 21 Greatest Ads
The very best of the 2025 Xmas commercials.
As I've enjoyed doing every holiday season since 2012, this year again I’m watching ALL the Christmas...
UN & Spotify – Sounds Right: Listen to natural soundscapes to support biodiversity
Museum for the United Nations – UN Live and Spotify joined forces in "Sounds Right" to elevate natural soundscapes as credited musical compositions and drive...
Le groupe Yard s’installe dans 1600m2 de culture à Montreuil
Un lieu à la hauteur de leurs ambitions.
Dix ans après sa création, l'agence Yard vient de franchir une étape majeure de son histoire. Le...
‘Scammed Lions’: Should We Reassign Awards Stolen by Ghost Campaigns?
Let’s honour the ideas that raised the bar, not the eyebrows.
Beyond celebrating the year’s most creative work, the 2025 Cannes Lions were also marred...
AXA – Three Words: Simple Update, Massive Impact
AXA France identified a harrowing reality: for many women, the home—rather than being a sanctuary—can be the most dangerous place.
In France, reports of domestic...
