Blog Page 4
Columbia – Expedition Impossible: Challenging Flat Earthers to Find the Edge of the World
To prove its gear can survive anywhere, Columbia launched a tongue-in-cheek challenge daring flat earthers to locate the planet’s edge — and promised them...
World Cup 2026: Coaches And Commentators Are The New Ad Stars
For the 2026 World Cup, the idea of a “football star” seems to be expanding far beyond the players themselves.
For years, World Cup...
World Cup 2026: Why Short Films Are Overtaking TV Commercials
For decades, advertising around major sporting events was based on a simple equation: buy as much space as possible and broadcast a 15 or...
Tecate – Welcome Back, Paisano: Creating Opportunities for Repatriated Mexicans
In 2025, more than 142,000 Mexicans were repatriated from the United States, returning home after leaving in search of better opportunities.
For many, the...
Andrex – Conquer The First School Poo: Fighting a Stigma with Humor
For many children, using the toilet at school can feel uncomfortable or embarrassing.
Andrex research revealed that 76% of UK schoolchildren hold in their...
Heineken – Could Have Been A Heineken: Turning Voice Notes Into Drinks
Voice notes were designed to make communication easier, but they have increasingly become lengthy digital catch-ups that often replace real-life interactions.
Heineken’s global research revealed...
D&AD 2026: 2 White Pencils & 52 Yellow Pencils Winners
The ad industry's most coveted Pencils.
The 64th D&AD Awards Ceremony, held on May 20, 2026, in London, celebrated the year’s most powerful and purposeful...
Call of Duty – The Guild: The Game is Already Real
Instead of promoting Black Ops 7 with trailers alone, Activision blurred fiction and reality until audiences began questioning the world around them.
As one of...
Grindr – I Wool Survive: From Hidden Wool to Global Pride
When queer lives were treated as disposable, Grindr reclaimed their story through fashion—making identity visible in the most unexpected place: the runway.
In nature, sexuality...
Tecate – Gulf of Mexico Bar: Protecting a Landmark from Donald Trump
When a digital label tried to erase a piece of Mexican identity, Tecate reclaimed the Gulf of Mexico the only way that matters: by...
