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Our latest posts about FIFA – LLLLITL

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While watching matches at the 2026 FIFA World Cup, you may feel as though you're discovering entirely new stadiums. MetLife Stadium, named after the American...
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World Cup, World Stage. Football’s biggest tournament has never looked bigger. The 2026 FIFA World Cup is set to be the largest in history:...
World Cup 2026 The Ad Business Behind Hydration Breaks And The Halftime Show

The 2026 World Cup will be unlike any other. Hosted across the United States, Canada, and Mexico, the tournament is already shaping up to...
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For the 2026 World Cup, the idea of a “football star” seems to be expanding far beyond the players themselves. For years, World Cup...
2026 World Cup Why Short Films Are Overtaking TV Commercials

For decades, advertising around major sporting events was based on a simple equation: buy as much space as possible and broadcast a 15 or...
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Bringing two entertainment juggernauts together in the most authentic way possible. FIFA 23 by EA Sports is the most popular and best selling sports video...
Cannes Lions 2023 Grand Prix

The most creative campaigns of the year.  Out of the 26,992 entries submitted this year (up 6% from 2022!), you will find below the only...
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Après le Super Bowl 2014 et les Jeux Olympiques de Sotchi 2014, c'est bien la tant attendue Coupe du Monde 2014 qui se déroulera aux...