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fifa-world-cup-2026-most-creative-ads-advertising-marketing copy

World Cup, World Stage. Football’s biggest tournament has never looked bigger. The 2026 FIFA World Cup is set to be the largest in history:...
2026 World Cup Why Short Films Are Overtaking TV Commercials

For decades, advertising around major sporting events was based on a simple equation: buy as much space as possible and broadcast a 15 or...
Cannes Lions 2025 Dan Wieden Titanium Shortlists case studies

The Ultimate Benchmark of Creative Bravery.  The Cannes Lions International Festival of Creativity continues to set the global standard for recognizing work that redefines the...
Powerade The Athletes Code Protecting Mental Health in Sportvideo

In 2024, Powerade launched "The Athletes Code", a groundbreaking initiative that embeds a legally binding provision into athlete sponsorship contracts, allowing athletes to pause...
coca-cola-pepsi-logos-colours-swap-brand-identity-design-1

Une récente étude menée par une DA au Brésil démontre l'énorme importance de la couleur dans les logos. Paula Rupolo, directrice artistique basée à Sao Paulo...