Cannes Lions 2023: watch the 17 campaigns shortlisted in Titanium


The top campaigns of the year. 

The Cannes Lions 2023 are just around the corner, and the Titanium category just revealed its shortlist, one of the legendary advertising festival’s most demanding categories. We can expect these campaigns to win big at this year’s Cannes Lions, but anyway being one of the only 17 campaigns shortlisted is this prestigious category is already a massive achievement. 

This year the Cannes Lions’ Titanium jury president is David Droga, CEO & Creative Chairman, of Accenture Song Global. Founder of Droga5, he’s been honoured with the ‘Lion of St. Mark’ at Cannes Lions 2017, the award that recognizes an individual who has made “a significant and outstanding contribution to creativity in our industry”.

“The Dan Wieden Titanium Lions celebrate game-changing creativity.”

In tribute to the advertising icon Dan Wieden, Co-Founder of Wieden+Kennedy, the Cannes Lions festival has renamed the Titanium Lions category to ‘The Dan Wieden Titanium Lions’ in November 2022, 2 months after his loss. Some of the categories past winners include Kiyan Prince – “Long Live The Prince” in 2022, Essity – “Women Pain Stories” in 2021, Burger King – “The Whopper Detour” in 2019 or even Palau Islands – “Palau Pledge” in 2018.

You will find below an overview of these 17 shortlisted and super creative campaigns, as well as all their case studies. If you watch only 17 campaigns from the Cannes Lions 2023, make sure it’s these ones! 

Apple The Greatest Apple, Cupertino
Augmental Mouthpad^
Wunderman Thompson, Lima
Budweiser Bring Home The Bud Wieden+Kennedy, New York
CALM x ITV The Last Photo Adam&EveDDB, London
Castle Lager Bread Of The Nation Ogilvy South Africa, Cape Town
Clash Of Clans Clash From The Past Wieden+Kennedy, Portland
Congresso Em Foco Transparency Card AKQA, Sao Paulo
Corona Corona Extra Lime David, Bogotá
Darty Long-Lasting Reviews Publicis Conseil, Paris
Intel Certified Human Dentsu Creative, Chicago
Korean N.P.A. Knock Knock Cheil Worldwide, Seoul
Mastercard Where To Settle McCANN, Warsaw
Microsoft ADLaM McCANN, New York
Nikkei Inc. Well-Being Index Dentsu Inc., Tokyo
Partners Life The Last Performance Special, Auckland
Raid Certified Care Energy BBDO, Chicago
The Gov. Of Tuvalu The First Digital Nation
The Monkeys, Part Of Accenture Song, Sydney


The 2023 Dan Wieden Titanium Lions jury 

  • President: David Droga CEO Acccenture Song, Global.
  • Jane Lin-Baden, CEO Publicis Groupe, APAC.
  • Kate Rouch, CMO Coinbase, Global.
  • Marcel Marcondes, CMO AB InBev, Global.
  • Piyush Pandey, Chairman of Global Creative & Executive Chairman Ogilvy, Global and India.
  • Susan Credle, Global Chair & Global Chief Creative Officer FCB, Global.
  • Susan Hoffman, Chief Creative Officer, Wieden+Kennedy, USA.
  • Ukonwa Ojo, CEO Zaia Ventures, USA.
  • Vicki Maguire, Chief Creative Officer Havas London, UK.
  • Yang Yeo, Creative Officer, Hakuhodo International, APAC.


Stay tuned to my Twitter and my LinkedIn to get the best from the Cannes Lions 2023!



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