World Cup 2026: Watch the 11 Greatest Ads

30 April 2026

World Cup, World Stage.

Football’s biggest tournament has never looked bigger. The 2026 FIFA World Cup is set to be the largest in history: 48 national teams, 104 matches, 3 host countries, and most importantly for brands, an estimated global audience surpassing 6 billion viewers. A further 5 million will watch in person at stadiums, in major cities across North America, including New York, Mexico City, or Toronto.

The road to the 2026 FIFA World Cup has inspired some of the boldest, smartest, and most emotionally charged advertising the world has seen this year. Brands aren’t just sponsoring football games anymore, they’re building integrated universes around it. Blending sport, identity, music, fashion, technology and more into campaigns designed to win attention on a global scale.

“For brands, that’s not just a sporting event. It’s the ultimate creative battleground.”

As we yearly do for Christmas Ads and Super Bowl Ads, in this special selection below we spotlight THE standout ads that captured the spirit of the tournament before the first whistle even blew. The campaigns that made us laugh, think, feel, and/or hit replay. From legacy giants to disruptive newcomers, these are the creative plays redefining what World Cup marketing can be.

In our shortlist so far? Mostly beer, sportswear and soda giants: adidas (x2), Budweiser, Coca-Cola, Coors Light, Fox Sports, Lay’s, LEGO, Powerade, Stella Artois, and Tecate. You will find the full list of the 2026 FIFA World Cup official sponsors at the bottom of this post. Enjoy, and let us know your own favorites!

TOP 11 Best 2026 FIFA World Cup Campaigns

adidas – Eight Generations of World Cup Greatness

When adidas dropped this already-iconic teaser in October 2025, ahead of the official FIFA World Cup ball reveal, it instantly went viral among football fans worldwide. The image brilliantly unites eight generations of World Cup greatness: Lionel Messi (Argentina, 2022), Paul Pogba (France, 2018), Toni Kroos (Germany, 2014), Xavi (Spain, 2010), Alessandro Del Piero (Italy, 2006), Kaká (Brazil, 2002), Zinedine Zidane (France, 1998), and Cafu (Brazil, 1994). Each player represent adidas’ deep connection to football history through different eras, kits, and match balls. More than a simple promo, it was a masterclass in nostalgia marketing: a subtle, star-studded countdown that transformed a product launch into a global football moment. Creative Agency: Created In-House.

adidas – Worlds Cup Pet Jerseys

In one of the most unexpectedly charming World Cup marketing plays of 2026, adidas proved that fan culture isn’t just for humans. By launching official FIFA World Cup pet jerseys modeled after official national team kits for countries like Mexico, Argentina, Colombia, and Japan, adidas cleverly expanded football identity into the lifestyle space, turning dogs into matchday participants. The collection taps into modern fandom, where personalization, social sharing, and emotional connection drive culture as much as the game itself. With this cute and smart move, adidas has created a playful, highly shareable campaign that blurs the line between sportswear and lifestyle branding. Creative Agency: Created In-House.

Budweiser – Let It Pour

With “Let It Pour,” Budweiser positions itself at the emotional epicenter of the 2026 FIFA World Cup, transforming football’s biggest tournament into a global release of passion, nostalgia, and celebration. Led by the charismatic presence of Erling Haaland and the unmistakable energy of Jürgen Klopp, the campaign celebrates the universal ritual of fans “letting it pour”, from tears and cheers, to beer and team pride. Through cinematic storytelling, limited-edition bottles inspired by past World Cups, and immersive fan merchandise, Budweiser taps directly into football’s once-every-four-years emotional intensity, reinforcing its long-standing role not just as a sponsor, but as a cultural companion to the memories fans create. Creative Agency: Grey, New York.

Coca-Cola – Uncanned Emotions

Historical sponsor of the competition, this time Coca-Cola transforms the brand’s iconic can into a front-row witness to the emotional chaos created by such a World Cup. Narrated by legendary commentators Peter Drury and Luis Omar Tapia, the 90-second spot captures football’s universal highs and lows, from nail-biting tension to explosive celebration. The campaign positions Coke as a constant companion in every shared World Cup feeling, reinforcing its message that whether it’s joy, heartbreak, pride, or tears, “football’s biggest stage is best experienced with Coca-Cola in hand”. Creative Agency: WPP OpenX and Ogilvy, New York.

Coors Light – The Coors Call

With the “Cooooooooooors Call,” Coors Light brilliantly taps into one of football’s most recognizable emotional triggers by transforming legendary commentator Andrés Cantor’s iconic elongated goal scream into a brand asset. The campaign fuses soccer fandom with clever sonic branding, turning every “goooooooal” into “Coooors” across broadcast, social, merchandise, and live activations during the summer football season. The brand promises to dynamically stretch its logo with extra “oooo’s” in real time around major tournament moments. Through this clever hack, Coors Light’s activation feels less like advertising and more like part of the celebration itself. Creative Agency: Droga5, New York.

Fox Sports – Do You Believe?

Fox Sports’ “The Miracle” imagines a dramatic “what if” scenario where the U.S. wins the FIFA World Cup 2026, showing how one winning goal could spark nationwide celebrations and cultural impact. Featuring cameos from figures like Tom Brady and Zlatan Ibrahimović, the ad blends realism with exaggeration before snapping back to reality, reminding viewers it’s a long shot… but possible. It’s a smart move from Fox Sports as it taps into national pride and aspiration, builds excitement ahead of the tournament, and positions Fox as the home of a potentially historic moment. Creative Agency: Special US, New York.

Lay’s – The Most Epic Watch Party

Lay’s brings together stars like David Beckham, Thierry Henry, Lionel Messi, Alexia Putellas and Steve Carell, who surprise real fans by joining them for an over-the-top World Cup watch party. The campaign taps into a huge global moment while reinforcing its message that football is better shared. The mix of humor, surprise, and fan inclusion strengthens brand relevance during a crowded sponsorship landscape. Creative Agency: Slap Global, New York.

LEGO – Everyone Wants A Piece

In the LEGO commercial, Cristiano Ronaldo, Lionel Messi, Kylian Mbappé and Vinícius Júnior are sitting around a table building a LEGO World Cup trophy, each trying to place their own piece on top. It’s smart marketing because it combines global football icons with a playful twist that reinforces LEGO’s core idea of creativity and inclusivity. The rare and unexpected collaboration of Messi and Ronaldo drives virality and PR coverage, amplified by the players’ own audiences. At the same time, the ending, where a kid wins, subtly re-centers LEGO’s message: no matter how big you are, play belongs to everyone. Creative Agency: Wieden+Kennedy, Amsterdam.

Powerade – Power Your Fate

Ahead of the 2026 FIFA World Cup, Powerade’s campaign positions preparation, not just performance, as the true foundation of greatness. Featuring rising global stars Lamine Yamal and Rodrygo, the film connects elite athletes with everyday players around the world, emphasizing that destiny is shaped long before kickoff through discipline, training, and hydration. Backed by a cinematic spoken-word narrative, the ad expands Powerade’s “Pause is Power” platform into a broader message of empowerment. “Don’t wait to be chosen, choose to be ready.” Creative Agency: WPP OpenX, New York.

Stella Artois – Celebration (ft. David Beckham)

Stella Artois’ commercial shifts the focus from the pitch to the bar, positioning local pubs as the true stadiums of fan passion. Built around the brand’s “Taste Worth More” platform, the campaign celebrates the euphoric release of scoring a goal, with global ambassador David Beckham being the only one not throwing his beer to the roof. The campaign will be supported in the US through bar takeovers, curated viewing experiences, limited-edition packaging, branded merchandise, and the #AllRoundsOnBeckham sweepstakes. “When the beer hits the fan, hold onto your Stella.” Creative Agency: Gut, New York.

Tecate – There’s Football Outside Football

This new Tecate (Mexican beer brand from Heineken) campaign reimagines iconic football moments, like The Hand of God goal, controversial penalties, and dramatic defeats, by recreating them in everyday social settings such as bars, house parties, and backyards. Instead of showing actual matches or athletes, Tecate cleverly translates football culture into relatable fan behaviors, emphasizing that the passion and drama of the game live beyond the pitch. The three print ads tap into shared cultural memory while grounding it in real-life experiences. Shot by Photographer Ale Burset, the minimalist black-and-white aesthetic adds emotional weight and authenticity. Creative Agency: LePub, Mexico.