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rockstar-games-gta-vi-marketing-activations

After 13 years of waiting and only a handful of official communications, Grand Theft Auto VI's marketing is now shifting into high gear. As GTA...
gta-vi-grand-theft-auto-6-advertising-marketing-strategy-analysis-rockstar-games-take-two-november-2026

On paper, GTA VI is the one product that could skip marketing altogether. No brand has ever had less to prove. Yet Rockstar Games...
cannes-lions-2026-netherlands-dutch-winners

The world's leading festival of creative excellence. Cannes Lions, the global benchmark for creative advertising and marketing communications, returns to the French Riviera for its...
video

IKEA, a committed advocate for better sleep, takes its message straight into viewers’ favorite shows. Starting at midnight, the brand “hacks” Netflix content to...
Les bureaux de l'agence The Source en photos

500m² pensés sur mesure pour y vivre, créer… Et dormir. Alors que beaucoup d’agences réduisent la taille de leurs bureaux, s'excentrent, ou imposent toujours plus...
cannes-lions-2024-palmares-france

Le plus grand festival de créativité publicitaire. Le Festival International de la Créativité, plus connu sous le nom de "Cannes Lions", est de retour pour...
cannes lions 2024 netherlands nederland dutch winners agencies brands

The World's Biggest Creativity Festival.  The International Festival of Creativity, better known as "Cannes Lions," returns for its 71st edition. It is renowned for recognizing...
adc-awards-2024-palmares-france

Le gratin mondial de la direction artistique. Les grands gagnants de la 103ème édition des prestigieux ADC Awards ont été révélés hier soir lors de...
super-bowl-2023-best-commercials-greatest-ads

The most watched TV commercials of the year.  With a viewership of around 101 million people in 2022, the final playoff game of the NFL...
creative-ad-agencies-memes-threats-future

Advertising agencies are an endangered species.  Since day one, the marketing industry has always been in a constant evolution, which is maybe what makes it...